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Hi,
Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired. Someone using a screen reader. The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.
No stress whatsoever. What you have done is identified an issue, to be monitored. If no sudden change in rankings or even a slow decline you are in a strong position. So no need for concern.
We are getting a lot of wins, by improving schema markup for our clients, perhaps do a schema review. Keep ahead of the pack.
Go get em, Regards
What your describing is not uncommon. Large companies often have interdependent websites interlinking.
The larger picture is whether google sees the structure as a PBN.
So first question is, how are the sites ranking, or at least the primary site? If the site is ranking well - then no urgency and need to change anything. So can you clarify?
Regards
Hi Natalie
We chase featured snippets for customers, not rankings, ie position 0 delivers a huge ROI for the right customer query. It is great branding exposure as well if it a zero-click snippet. Featured snippets are not a huge amount of work, more training and guidance. We start with the below and work from there.
On schema again, not huge on time but high on impact.
Go get em.
Each case is different. That said can give you some general rules we use. If the Brand name is short ie 6 characters or less.
We use Brand in all Title tags. - ie | Brand
If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.
Product pages - often go with the product only. Then after that we just look at individual pages and determine what is best for the consumer and search engines.
Hope that assists.
Hi
Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,
I am not 100% in agreement with Alick. Google struggles a bit with subdomains, it sometimes treats them as separate websites sometimes as the same website. John Mueller informed Distilled of same circa 12 months ago.
I would be cautious going down the path suggested, can you not migrate the content and re-direct?
Hope that helps.
Am not 100% clear but design and differing templates are 100% not an issue for SEO. In fact clarity on pages vias content and design is preferred.
The sub-folder should be stronger than the sub domain in the instance described.
Not sure if answered question but reach out if not.
Go get em.
They do not see your query in this forum, email Moz direct, they are v good.
You cannot beat high quality contextual earned links.
That said schema makes search easier for search engines, so review the schema mark-up and help feed structured data to google in the best way possible. So start with a schema audit.
Hope that helps.
Hi A
Well done, you are 100% on the right track. Go get em.
Regards
Hi
Disavow should be a last resort.
The Spam score is a guide ONLY. It is a wake-up call to investigate. As you have done examine each link where possible individually. It appears no action is required based on your findings.
That said the first queries are - is your site ranking well? have there been any large dips or a noticeable decline? Can you clarify?
I add if so then need to undertake a full technical audit, so not a disavow yet..
Regards
Best practice is a unique H1 - only one H1 to describe a page.
Hi
So first has the GMB listing been verified? Secondly is the address and all details correct? So a branded search for a generic type brand word may not appear - but if you add the city afterward it does. Can you tell us what you searched?
Hi
You cannot tell from that set of data what the issue is.
Have you used site: to check how many pages of your site are being indexed? Does that number correlate with with the number of pages expected to be live on site?
Hi Spiros
Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial. It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.
https://www.hostgator.com/blog/best-url-structure-seo/
https://moz.com/blog/15-seo-best-practices-for-structuring-urls
The next step will 301'ing the old page to the new page.
Hope that helps.
Spiros
The first rule of seo - is to do no harm. Sometimes when you optimise a site as per "best practice" - then you lose rankings. It is important to protect the keywords that matter that you already rank for.
So an initial step is an audit.
Perhaps I will reframe. - is the page you want to change the URL for ranking in the top 20 positions for the keyword you are targeting for?
Regards
HI
If it is not broken - you do not fix it. So the first question is, how is the site ranking today for the customer query/ies you are targetting? If you are ranking well, then likely do not touch urls.
Regards
Ta, with the old site going down, Joe's and Egol's advice is spot on. All straight forward.
Hope that helps.
Firstly 301's have lost a lot of impact, especially exact matching. If a site is a genuine 301, amalgamating sites etc. that are contextual then it makes sense to 301.
However before we 301 a site, we audit the link profile etc. to make sure it does not have a penalty that would be carried across.
It is not a simple answer, however, the key element is impact nowadays is minimal compared to previous.
Hope that helps.