301 redirect backlink

[EchoMartinez]

Hello,

My website is brand new! I am planning to do have some 301 redirect backlinks.

Is it safe in terms of SEO ?

Do i have any SEO benefits?

let me know. Thanks

[Techstoryhow]

Yes it is save, in terms of boosting your DA and it also helps in ranking. The bad side of it is the referring domain spam score (you have to watch out for that) 0-20 spam score is okay.

[ClaytonJ]

Firstly 301's have lost a lot of impact, especially exact matching.  If a site is a genuine 301, amalgamating sites etc. that are contextual then it makes sense to 301.

However before we 301 a site, we audit the link profile etc. to make sure it does not have a penalty that would be carried across.

It is not a simple answer, however, the key element is impact nowadays is minimal compared to previous.

Hope that helps.

[effectdigital]

Due to many redirects (even 301s) being subject to some kind of content similarity checks (last cache of old active URL before 301, cache of new page) I don't think there's much mileage in this any more. I am pretty sure that some kind of Boolean content string similarity check is performed and if the content is very dissimilar, the 301s don't really work that well. I have no official Google quotes on this but have observed it from a number of 301 redirect migration projects and I'm pretty confident that dissimilar URLs receive only a fraction of SEO authority from 301s now