Should we host our magazine on a subdomain of E-com site or its own domain?

[kushvision]

We host a online fashion magazine on a subdomain of our e-commerce site. Currently we host the blog which is word press based on a subdomain ex:  stylemag.xxxxxxx.com

First question is are all the links from our blog considered internal links? They do not show in the back links profile.  Also would it be better to host this on its own domain?

Second question Is my main URL getting credit for the unique content published to the blog on the subdomain and if so is it helping the overall SEO of my website more then if it and the links were hosted on its own wordpress.com

[ClaytonJ]

Earlier this year we moved a fashion sub domain blog onto the root domain and the site immediately had a significant increase in rankings. The blog DA (sub-domain) was slightly higher than the domain.

So my opinion maybe biased - but in short get rid of the sub-domain asap. Do not set up a separate URL.

Google considers a sub-domain to be separate from the root domain.  So if you are asking about links between the two sites - No.

Final question - yes the root domain is getting juice from the sub domain but not as much as I think you hope, see first paragraph.

Let me know if that assists...

[kushvision]

Hi John thanks for the info... Can i ask how you host is on the root domain? Is it as simple as www.rootdomain.com/blog? Also what about all of the existing articles on the blog, each article has its own page structured stylemag.rootdomain.com/article  would these all just become rootdomain.com/article?

Thanks in advance for the help.

[ClaytonJ]

Yes, it is as simple as www.rootdomain.com/blog - here is an example of a fashion retailer site doing it right for you to review http://www.cottonongroup.com.au/news/featured-news

Yes, rootdomain/article - The content transfer depends on how content is hosted, structured etc. but it is straight manual labour moving the content across.

Hope that assists.

The positive is once you can dedicate all resources to building the domain authority in one domain - you usually get greater reward for effort.