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Hi Denise, For implementing various technical SEO tasks you should have knowledge about 1>Basic  HTML - To learn basic html please visit @ http://www.w3schools.com/html/default.asp 2>Basic Javascript - To learn basic Javascript please visit @ http://www.w3schools.com/js/default.asp 3>Basic CSS - http://www.w3schools.com/css/default.asp Hope this helps. Thanks

Hi There Josh has a really good point. Is that your site also? I'd also highly suspect some poor back links pointing at your site http://screencast.com/t/RbsezbmDwlVk as well as things like these active footer links http://screencast.com/t/BM7o0V8Z You are ranking on page one for "suntech engineers" - what other keywords were you expecting to rank for, that you are not?

Thanks for quoting me in the answer. I didn't realize the original answer was so popular, either. Glad it's one that's easily understood.

Hi Milan I can't speak for Moz - but I would imagine that because those links have only just been discovered prior to the update, they weren't actually incorporated in the update itself. The index may have updated on the 15th, but the cut off point for URL entries may have been a few days before, possibly before it had discovered your links. I'd be pretty confident that now Mozscape has seen your new links they'll be fully incorporated in the next update. Hope this helps.

There are already a lot of good answers here, so I just wanted to jump in and clarify a few points about our software specifically. We don't use a cached version of your site from Google, we crawl the pages directly each week with our own crawler to get the data for your updates. If you make changes between the updates, you should see these reflected in the data the next week. In the campaigns, we do count both the plural and singular versions of the keyword because the major search engines see these as the same, as well. If you do a search for LED Bulbs in Google, it pulls up results for both the singular and plural version of that term, so we want to reflect that in our reports. (Please note that the current version of the stand-alone research tool does not count plural and singular as the same term.) The on-page reports are just a suggestion based on our experience and best practices. Even though you may have 27 instances of a keyword in your code, that doesn't mean you won't rank well. You would need to look at all of the factors of the report and how you are rankin and then make a decision that best fits your specific SEO and marketing strategy. I do think Zoe Rigley's advice here is really great in regard to on-page strategy. I hope this is helpful! Please let me know if I can help you with anything else.

Thank you everyone... I'm learning!  And you are helping!

Thanks Tom - that's very useful - appreciated - and thanks also Clever PhD re: the robots.txt tester info - Luke

sure will do next thanks David

Thanks Daniel, just started usuing Moz so helpful.

Hi Anubis, I'd first compare the two URLs, and question why search engines are favouring the second URL over the first. Is it because the page has more text, better optimised titles, more links, better internal linking? Is it because the page is more user friendly and what search engines are looking to provide as the answer to the visitor's question? I'd aim to get the most relevant result to the user ranking well, regardless of what's ranking well now, because ultimately that's what search engines are trying to do. Is it a very competitive niche? I'd also check your on-page optimisation, and the user experience of the page, and ensure there's enough text for search engines to understand the content of the page, and enough information for users. I'll let someone else come back on the tools, as I always use Open Site Explorer. Hope this helps!  Zoe

Hey, Feel free to reach out to us at help@moz.com if you have any specific questions We look forward to speaking to you! Eli

Thanks Matt! Great answer. You've clarified the cause and offered some awesome advice as to resolve the issue. Much appreciated!

Hi Taiger. I'm assuming the sidebar widget is linking to ?cat=9 instead of /category/category-name/. It seems like this is a relatively uncommon issue. The simplest fix would be to use a list instead of a dropdown. If that's not an option, you could look into hardcoding a dropdown menu yourself instead of using the widget code. You'd need to open up the source code, fix the incorrect links, and paste that HTML back into a text widget. Hope that helps, -Kane

If your an established business/brand the odd-ball non thematically relevant content is just going to be weird and could have negative effects on your brand reputation - regardless of the quality of content. While what your saying does indeed work for increasing domain authority - it's not something I would suggest doing for a long lasting business.  I bet you could create equally if not better content within your niche that customers/users in your space would find 10x more valuable then your on-off content for a few unrelated links.

Hello Claire, From what I have observed Google seems to give a boost to fresh content, or even re-freshed content. I have seen this effect in the following situations: When updating the publish date on the page- When updating the last-mod date in the sitemap When refreshing a page WITHOUT updating the publish date (though I don't know if the dateModified tag was updated.) As for empirical data, none that anyone is willing to share publicly. But this is a real effect that has been seen over and over again by myself, and several people I trust. Take it for what it's worth, but going back through old content and looking for ways to improve it, bring it up-to-date, and ensuring the last-mod tag in the sitemap gets updated is a very good use of your time as a marketer.  

Providing a different address isn't an option Google allows.

Hi Milan, thanks for sour response, I took this idea into my slides for the presentation...

I run an e-commerce site which is why I have so many pages. Each product acts as its own page. Each product has a title (product name) and each has its own URL as well as short description, long description and meta description. Maybe I need to go further into the description and add more content and double check that they are in fact being crawled by google as you mention.