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  • Hi Anton, Good question! To my eyes, these appear to be two legitimately unique companies. One installs windows and doors, and the other is selling blinds and curtains. I see you have separate phone numbers for the business, so checking that off my list. Good. Here are the 3 things I'd suggest you make certain of: Be sure NO content is being shared between the two websites. Sometimes, businesses get a bit lazy about this. Audit both sites to be sure they aren't sharing content. Beware of any linking strategy the companies may have undertaken to try to boost one another. Be careful about Google categories. If possible, do not share Google categories between the two businesses. I mention this, because if you're using shared categories between two businesses at the same address, there is some chance that Google could mistake the intent and wrongly decide that this is really just one company trying to pose as two. Those would be my 3 little provisos. Hope they help!

    Local Website Optimization | | MiriamEllis
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  • Hi there, The best option is to have different information in every page. I'd be advise you to re write as many as possible. Hope it helps. GR.

    Intermediate & Advanced SEO | | GastonRiera
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  • Hi there, This is odd, 4 weeks is a long time and something is likely going wrong. Are you positive that your 301s have been implemented correctly? Have you received any messages in Search Console/GWT that are relevant? I would also do as Ikkie suggests and submit prominent URLs which have yet to be indexed here: https://support.google.com/webmasters/answer/6259634?hl=en Please let me know if these checks fail or if you'd like to PM me the URL and I'll take a closer look. Hope this helps, Daniel

    Intermediate & Advanced SEO | | Daniel_Marks
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  • I don't blame you, this could be a large undertaking. Things i would recommend: Make sure you know what the top pages are all on all current sites in regards to external links. You need a list of all pages that have external links and where those are from. You need to get as many external links changed as possible. Redirects are paramount of course. 301 redirects across the board. The content should match or be very similar. In a week or two after launch, check to see how many internal links are linking to old URLs. Do this by crawling your site and fixing any internal 301 redirects. Once you've confirmed the redirects are in place, submit the old sitemaps and the one new sitemap. It forces the SEs to visit the old URLs to find the redirects and also find the new URLs. In a week, remove the old sitemaps. Those are the first things that come to mind. This is a good resource as well https://www.branded3.com/blog/website-migration-guide-building-an-seo-checklist-for-moving-your-site/

    Technical SEO Issues | | katemorris
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  • Hi there! Tawny from the Help Team here. Thanks for writing in - this is a great question. In order to find the page our crawler was on when it encountered a 404 error, I'd recommend requesting the full crawl CSV via the 'Email CSV' button in your 'Site Crawl' section. From there, you'll want to check the referrer URL for the page that 404s. To do that, find the URL of the page in column A of the CSV and locate the referrer URL for that page in column AM. The URL in column AM is the page our crawler was on when it ran into the link for the page that results in a 404 in the browser. I hope this helps identify where these are coming from - if there's any additional information you're needing, please don't hesitate to let us know! You can write in to help@moz.com any time if you need a bit more guidance.

    Other Research Tools | | tawnycase
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  • Just a quick follow-up. The articles are now being indexed and driving traffic. Thanks again for the help Ira. Take care

    On-Page / Site Optimization | | STP_SEO
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  • Thank you both for comment on my question. I currently use Bright Local which I find very easy to use and not too costly. A lot of Scoot links, just look like cloned directories.

    Local Listings | | LaurenGT
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  • Hi! Here are a few you might like: https://www.clickz.com/clickz/column/1715579/building-optimization-into-your-business-culture http://sitetuners.com/blog/will-your-clueless-ceo-ever-support-conversion-rate-optimization/ http://growthhackers.com/videos/unbounce-ceo-rick-perreault-talks-about-using-content-to-grow-his-business/ http://conversionxl.com/unlocking-your-business-growth-strategy/ https://www.clickz.com/clickz/column/2157124/combining-seo-cro-conversion-rates# From my perspective, here are the biggest things a CEO can do to lead and foster a thriving SEO and CRO program: Be very clear on the goals of the project, make sure the goals are realistic and that everyone agrees they are realistic, and set a time frame to achieve them. You can tie this to business goals by understanding how each piece of the puzzle fits together. For example, you might say "we want to make an extra $X in revenue this year. We made $Y last year. If we can increase organic traffic to the website by A% and increase overall conversion rate from the website by B%, that will contribute $Z toward that goal." Create an environment where it's not only easy, but required that SEO and CRO teams are working together and sharing data. If teams won't work well together, build those goals into their performance reviews and make it clear it's a requirement of their jobs. Make sure the SEO team is included on decisions about CRO tools, and that they're involved in implementation, so that CRO isn't implemented in a way that will negatively impact SEO. Dedicate some developer resources specifically to SEO and CRO projects. Once a CRO test has generated results, make sure those findings are implemented quickly. I think the biggest things that negatively impact a cross-team program are siloing (nobody knows what's going on with anybody else), lack of resources, and a disconnect around goals. I hope that helps!

    Conversion Rate Optimization | | RuthBurrReedy
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  • Chris has covered this pretty well. It shouldn't make a difference, but from a best-practice point of view, you should really try to keep everything local if you are a local business. As a business based in London, you should really have UK based hosting, or a CDN that will deliver your site to those in different countries. There can also be speed issues, but a lot of that depends on the host and their infrastructure. If a client comes to me for an audit, if I see thier hosting in a different country, this is then flagged as a possible issue. -Andy

    Local Website Optimization | | Andy.Drinkwater
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  • Yes - you'll want to keep your blog on the same subdomain for SEO purposes. www.domain.com/blog/ is great. blog.domain.com is less great. www.differrentdomain.com is the worst option. What is the reason for using this website platform again? Is there anything stopping you from using a different website software, such as Wordpress or Squarespace? Unless there's something keeping you stuck to that software (long term contract, or shopping cart/order functionality, or other things that their software does that you can't easily replace), then I'd generally suggest to look into alternatives that have better support for SEO & other digital marketing concerns. Yes, that would require some website design effort as well as migrating content. It may even mean you'd have to change URLs, which can also create SEO headaches. So it may not be worth it all, just to fix the URL. But - it's really silly that they don't offer this, and their suggestions about tagging make it appear that they're not very savvy with SEO concerns that affect business owners. That's kind of a lengthy non-answer, so I apologize. If you want to post specific URLs or website software here, that context would be helpful in helping you make a decision.

    Content & Blogging | | KaneJamison
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  • No problem Alex, always happy to help! For client.com to benefit from the content migration, it will need to be linked to in some way, preferably from the nav. Perhaps this could be done using a less obvious link in the header similar to where you'd expect to find a Login link but without a link to the content search engines have no way of finding it. This link can be external but strong internal linking practices are important too. Moz does a great job of covering this here. In terms of improving overall site strength, it will help. As you said, the engagement metrics will send some positive signals that people actually like the site but more significantly, it's going to be a lot more niche-specific, high-quality content going on the site that helps paint the picture of exactly what you do.

    Technical SEO Issues | | ChrisAshton
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  • It's pretty hard, even from a creative standpoint ( of which I have experience in as an artist / maker ) After: content marketing scholarships ( only a few, were not rich ) projects on manufacturers sites proper directories that people still use sending our resource links to service oriented sites for their customers Local businesses in form of local directory The backlink grab bag grows smaller and smaller for this niche, gotta remember that our niche is so small and particular that mobile and tablet traffic isn't big at all, since our most popular customer type is a male in their 40s - 50s working either as a contractor or a small biz owner. There aren't many sites that even talk about our niche, let alone people actively interested in it, unless they need them. I've been struggling for the past 6 months on backlinks, and previous SEO companies have as well before me. It's bad enough that when I do competitor backlink audits, I see the same directories, spam comments, article spins, unrelated content like article spinning and lots of sister sites being created just to link back and forth to. Any suggestions in the creative backlink field would be honored at this point. As it is now, I send out about 10 to 15 emails daily to sites I feel would benefit from our large amount of help content I've created over the last 6 months, something our niche competitors have slacked bad on, while our customer's have called and complimented us on it, other sites could care less, even more so when I ask to link back in some " clever or even outright " fashion.

    Link Building | | Deacyde
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  • Ok I understand.  Thank you for the response Chiaryn.  I will use our robots.txt to clear the pages in question from the crawl error report. Sean

    Other Questions | | zspace
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  • Glad you're excited to learn more about Moz Pro! I'd recommend signing up for a 1-on-1 demo with one of our Onboarding Specialists to help get yourself more familiarized with our reports. You can sign up here: https://mozonboarding.youcanbook.me/

    Getting Started | | JordanRailsback
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  • Hi, An update on this since it came up in a recent conversation. Google reps seem to be saying now that for best performance it is wise to have two text ads in each group one with the mobile checkbox enabled and one without (assuming a single campaign / ad group aimed at all devices). They can be identical in all other aspects, although they do not have to be. The reasoning being that the adwords system will give a kind of 'bonus' to mobile specific text ads for searches done on mobile devices which may result in better position, reduced cpc etc for mobile searches. If you do not set up ad groups like this then your non mobile ads will continue to show on all devices but it is worth testing to see if the above setup brings better results for mobile queries!

    Paid Search Marketing | | LynnPatchett
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