Welcome to the Q&A Forum

Input from the Moz community is great, but input from your own users is even better! I agree that tools like Hotjar or Inspectlet are a good way to measure the user experience. Just watch some recordings of users to get an idea of what they do on the site. This way you get some good understanding about their behavior and where they get stuck/leave. Alternatively you could do some usability testing with users. Research from Jakob Nielsen shows that in most cases you only need to test with 5 users to find around 75% of the usability problems. With the Retrospective Think Aloud (RTA) method you can set up tasks for users to test and record on your website. Afterwards you can ask the users some questions about their actions, while watching the recording with them. The RTA method is especially useful with eye-tracking, but you can also just use it when recording a screen. This requires more effort and time than watching recording in Hotjar or Inspectlet, but it will definitely give you some very helpful insights. Here's an helpful article from Tobii about RTA: http://acuity-ets.com/downloads/RTA%20usability%20guidelines%20short%20paper.pdf One thing I can suggest is to place your most popular/sold product on the first row. So they are always above the page fold and easier for your users to find without scrolling.

Hi Ahrefs is definitely a better option than SEMrsuh for this, because it has a more accurate link database. SEMRush and Moz both have less link data, so Ahrefs would give you the most complete picture. I suggested SEMrush because it is free tool (sort of, 10 free requests per day + 10 with an account).

Link reclamation for the client as well as the top competing websites. This can be a lucrative way to build up natural link profile, and obtain "new" links on older domains. I usually run Cognitive SEO with top three competitors, view links that are shared  and which are lost vs. live. This is an easy way to reach out to previously interested parties as well as build updated relationships.

Hi Phil, It's not uncommon to see different results on each since Google does use two separate crawlers for desktop and mobile and have been for quite some time. Moz covered this back in 2012 and also linked to a tool that allows you to see how your site looks on various mobile devices (apologies if you already knew all of this!) A very broad way to look at improving your mobile rankings is to improve your site's overall SEO to provide a stronger product and also put some emphasis on the mobile user experience. For example, if the site has a hero image that takes up 1/3 of the page on desktop, make sure your responsive version of this image scales down nicely so it isn't taking up 200% of their screen height and forcing content well below the fold. You said you've already been through Google's suggested fixes which is great and it also means the load speed is probably pretty good now too. For a bit more detailed info, both Search Engine Land and Marketing Land covered this in 2016 and both are worth a read.

Thank you,

Hi. I strongly recommend you to DO NOT DO THAT. It's Really difficult to measure the impact of adding a link on every page of a site. (It's also called sitewide). As Matt said, you will get almost nothing of the link juice when adding a multiple page link. I suggest you to take a read of this tutorial from MOZ. LINKBUILDING guide Hope it helps. GR.

The links to metro-manhattan may be losing a small amount of value as they pass through the redirects. Google has previously stated that this is not the case, but I think it's more accurate to say that it's not always the case, and I have certainly seen a measurable decrease in link value (usually around 15%) when passing through a redirect. I doubt that Google is confused about the two domains, though, since metro-manhattan has been redirecting to nyc-officespace-leader for 4 years and, unless I'm reading your question wrong, has never had content on it. If metro-manhattan has more inbound links pointing to it than nyc-officespace-leader, AND is a better reflection of your current brand, it may indeed be worth moving the domain. I would not move the site from one domain to the other just based on the reasons you've outlined above, though. Moving your site from one domain to the other is likely to negatively impact your rankings and traffic in the short term as Google gets used to it being in the new spot. This is entirely possible to overcome through marketing the new site, but will not be a quick fix to the problems you've outlined. So if you want to move the site, and commit to marketing that site, go ahead, but don't do it just to capture link value pointing to metro-manhattan. If you do decide to move the site, my advice is always to make a domain change separate from making other major site changes in layout, content, etc. So you would either want to: Move the site as-is, do some proactive link building to the new domain/reach out to people who link to the old domain to get them to update their links, get a marketing and promotion plan in place, and then once your rankings and traffic have stabilized from the move, start making improvements, or: Make the improvements to the site you want to make now, and revisit moving the domain after those changes have been in place for a while. Your other option would be to reach out to sites that link to metro-manhattan and ask them to update their links to point to nyc-officespace-leader. That would allow you to get more value from those links, but I know it's not always possible to do. So like I said, unless you have additional compelling reasons to move the site beyond what you've said in your question, I would leave it where it is and focus on improving it.

Hi Aviad, I have the Moz toolbar installed and this gives you a quick view on the "spaminess" of the potential linkpartner. The scores are ok 1: 3/17 2: 3/17 and 3: 0/17. Additionally I use the OSE Open Site Explorer from Moz to see what comes up. From this you could say youre good to go. The sites indeed look very SEO marketing with the Adsense running. Good luck! Tymen

Many thanks guys, these answers clear many things in my head. Appreciate it

I think it's better to redirect to the main category page on the new platform. Perhaps they've got some external links that point to these pages. And this will tell to bot that now there's only one strong page instead of several.

We focus on data driven content with an info graphic as we have had amazing successes.  Have you considered same?  The topic you are discussing is topical... something I might type in. We find consumers are chasing hard data. For free data sources jump onto google trends and google correlate and see if you create a newsworthy story backed by some stats. You will need some way of amplifying your content. Have you got a strategy for same? I try and start with the amplification question first as that may dictate the content strategy. Hope that assists.

Hi David I have the same problem today. My trial just expired and i had forgotten to cancel. Could you please help me with a refund?

There are a few issues with the DNS that I can see. First off, the email address in the SOA record is wrongly formatted, so won't receive mail. While that isn't the source of your issue, your IT people should change it so that they can receive messages about the DNS. Change this: jliodns.admins@ril.com. to this: jliodns\admins.ril.com. (Copy all of that exactly, including the dot at the end of the line.) Secondly, there are different SOA serial numbers available. There are four nameservers for ajio.com, and they are ns1.ajio.com, ns2.ajio.com, ns3.ajio.com, and ns4.ajio.com. When I query ns1, ns2, or ns4, I get back a line like this: ajio.com. 3600 IN SOA ns1.ajio.com. jiodns.admins@ril.com. 2016052708 10800 900 1209600 86400 But from ns3 I get this line: ajio.com. 3600 IN SOA ns1.ajio.com. jiodns.admins@ril.com. 2016041301 10800 900 1209600 86400 The difference is the serial number (the bit after ril.com.): it's 2016052708 in the first case, and 2016041301 in the second. These numbers should always be the same. It looks from this line as though the ns3 nameserver should be fetching the newer serial number every 10800 seconds, yet it clearly isn't because it has a serial number from April 2016, while the other three nameservers have a serial number from May 2016. That's still not enough to explain your issue, but basically, your IT team need to investigate the performance of their nameservers, because this may be the symptom of a wider issue. Good places for them to start are here and here. The first of those two links is the Pingdom test that Nicolas linked to, but with the important difference that it's checking ajio.com, rather than www.ajio.com.

Hi Shervin, I have to agree with the comment below, we have tested this theory a number of times to include Geo results as well as secondary keywords and so far all of the results have conclusively shown that Google will pick up multiple keywords as you have described above. Geo results are something that we are currently using with most of our landing pages. Although Google is intelligent enough to prioritize your keyword and landing page for people searching that are located in Arizona I would always include the Geo in the keyword for searchers from elsewhere in the country, for example if someone in Florida is searching for "termite inspections", most of their results will return local results, unless you rank for the keyword very well nationally you will not get a look in, secondly they probably done want an Arizona company anyway. If someone searches "termite inspections Arizona", it will be classed as a much less competitive keyword being made up of 3 words rather than 2. This means nationally and locally you have a better chance of hitting your target audience and as a bonus you will continue to rank for "termite inspections" nationally. I hope that helps, if you need anymore information on this feel free to contact me directly and I will talk you through our results. Thanks, Stefan

Well I'm pretty sure that the difference ain't in Schema.org as the differences there have nothing to do with the crawlability and the newsworthiness of the content. The first things I would focus on are making sure that Google can find new content as fast as possible and that your crawl-rate goes up. That's really important, and if you're convinced that is fixed then focus more attention on the authority part. Both ain't easy to fix, but someday you'll get there!

Just to jump off what Nicolas has said - are you all set up at Google News Publisher Center? This is an important part of being promptly featured in Google News.

Hi Anton! EGOL is truly a content expert, and I second his suggestion that more content would be the top priority here. You mention ranking failures. What terms, specifically, are you failing to rank for? And are you looking at local or organic rankings? Do you feel you've built strong enough content for those terms? Have you gone through something like our Local SEO Checklist to try to identify problems, like citation inconsistency, reviews, technical issues, etc? https://moz.com/blog/local-seo-checklist The truth is, there are a couple of hundred factors that are believed to impact local rank. Auditing your own presence and comparing that to an audit of your competitors generally yields many clues as to why you are being outranked. Hope the Checklist will be a good jumping off point!