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Hi Karthik - Kristina from Moz's Help Team here. These are all great questions, and the decision is really up to you! We've seen other users do all of the above that you've mentioned here. You can create a campaign for your entire site, and then if you have subdomains in your site that you'd like to specifically analyze you can do that as well. To do that, you create the campaign with the URL to your subdomain and use the Advanced options to narrow the crawl to just that subdomain: http://www.screencast.com/t/Qmmx5J4Zn From here, the options are yours: you can add just specific keywords (local and national alike)/competitors/etc to this campaign and however you'd like to organize and analyze your data from there. I hope this helps but please let me know if there's more I can assist with. And as always, you can contact our team directly by emailing help@moz.com or clicking the blue chat box on the lower right of the tools. Have a great day! -Kristina

Hi Randy, You are most welcome! Good idea, keeping track and using metrics to evaluate each change. You might be interested in this very clear explanation by George Freitag. Please, keep us informed if those little, though important changes, improved the overall performance Ma Verónica B.

I'm seeing this same issue on a client site I consult for. The pages have images added through the WYSIWYG as a workaround to add more info. We're using ASP.net which I realize is a legacy platform. I'm betting those dates are coming from the image creation date. Any updates on this issue appreciated.

Hi there! Kristina from Moz's Help Team here. I'm afraid our tools don't keep records of which user (seat) has made changes to campaign data. We do keep track on our end the dates & times and what changes are made to campaigns, but we don't record any data about the user who made the changes. I apologize for the above info, as I'm sure you were hoping for a different answer. Please let me know if there's more I can help out with - and as always, you can reach out to our team directly anytime by sending an email to help@moz.com or clicking the blue chat box icon on the lower left hand side of the product. Thank you! -Kristina

No problem at all. Glad to help! All the best, Sean

I'm trying to understand WHY they're using hidden H1s at all? I see no good reason to put H1s in a hidden class if it's not displayed on the page. Is there some sort of functionality mapped to the H1s? If so, it should be done some other way if you don't actually want it to show. I don't have the full context, but it really sounds like a bad attempt to get keywords on the page. It won't work, and it could do some harm.

Hey, When you opt into this, your GA data is anonymously shared amongst others in your niche to go towards average figures. No one will be able to look at your site specifically, but your site stats will contribute to overall figures. Cheers, Sean

Hi Gareth, Whatever schema.org markup you're using on that page, you should have the option to include an "image" property to define the image. Hard to get more specific without seeing the page unfortunately. But maybe check out the Schema.org list of recognized types and see which feels like the best match for the content on this page (although as a rule, category pages are a little tricky - usually you'd be using product or article markup on each individual item in the list, so I'm not sure where an image would fit into that).

Hi, Of course you can. The SERPs that you shared only considered the product itself. Therefore, the result came up with products only. Although, if you consider an early query stage, you have a great opportunity. You might consider answering queries, like : "dentist recommended best electric toothbrush", "electric toothbrush battery life". Almost all the people do two or three queries before going to the product itself. If you are at the early stage, you might capture that buyer. It is important to be there at the three stages. Mª Verónica B.

Thanks ever so much!

Thanks for this Miriam, I have gone round in circles trying to find answers to this.

Hi John! This is a good question. I highly, highly recommend watching Rand's Whiteboard Friday: https://moz.com/blog/google-may-analyze-evaluate-quality-content-whiteboard-friday This does a better job than I can, in a few sentences, to explain how an individual page of your website relates to your overall brand. I think this is where your thoughts are going with this. Please, watch the video and come back with further questions. In the meantime, what I'll say is that what you are actually trying to do is to build topical authority. So, if your business is a landscaping company serving the San Francisco Bay Area, all of those individual topical pages you are building to represent your service areas (San Francisco, Oakland, Berkeley, etc.) go toward building your overall authority. And, too, of course you can build internal links from your location landing pages to your homepage, if appropriate, but that may not always be the case. Hope the video helps!

As far as I know and if I understand your question correctly, Google does not consider duplicate images = duplicate content. https://www.youtube.com/watch?v=k15GpWfsxZU But you can bet if it is a stock image, still the higher ranking PAGES rank their images better than yours, even if it is identical stock photos, with identical name and tags as well as meta data.