Can you ever compete with product keywords?

[catbur]

I am doing keyword research for a dental blog and wanted to get the forum's opinion about these SERP results: https://moz.com/explorer/keyword/serp-analysis?q=electric+toothbrushWondering if the Google algorithm will always favor something like Amazon since someone searching "electric toothbrush" probably doesn't want info -- they probably want to buy...right?

[VeroBrain]

Hi,

Of course you can.

The SERPs that you shared only considered the product itself. Therefore, the result came up with products only. Although, if you consider an early query stage, you have a great opportunity. You might consider answering queries, like : "dentist recommended best electric toothbrush", "electric toothbrush battery life".

Almost all the people do two or three queries before going to the product itself. If you are at the early stage, you might capture that buyer. It is important to be there at the three stages.

Mª Verónica B.