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The real question to be asking with something like this is "if I do this, will it help or hinder the user experience?" Without seeing the website or knowing the context here, I'd be guessing it's going to hinder that experience. As time goes on and users become more familiar with the basic mechanics of how a search engine works, keyword optimisation (or over-optimisation in this case) appears more obvious to them and is the digital equivalent of the stereotypical slimy car salesman. I can't think of many examples where having two near-identical headings on the same page would make a whole lot of sense but either way, go with whichever genuinely works best for the user and the vast majority of the time that will result in improved rankings too.

Moz's Spam Score is about far more than just questionable backlinks. Since we don't have a URL to dig deeper and offer specific suggestions, the best I can really off you is a couple of links to better understand what it is you're looking for - it will probably spark a few ideas for you. Link 1 - Whiteboard Friday Link 2 - Moz Blog As far as using tools like OSE and Majestic goes, Chris Hickman is correct in that they're imperfect. OSE seems to have the smallest index (ie the lowest volume of sites crawled) while Majestic has the most so it's only natural that Majestic would be giving you higher numbers. Hopefully this will at least point you in the right direction!

Hi Chris, First, thank you for your response. We are builing links to that subpage and that's working fine. Probably I was not clear enough. My problem here is offline marketing and building brand awarenes. We'll have printing material, stickers, tshirts etc. and link www.domain.com/subpage on it is really going to look ugly. That's why I was thinking on buying a new domain so it can 301 to this subpage and we can use it offline and online for branding purposes. So if at one point number of links to that new domain surpasses number of links to subpage will that have any negative impact and will all the juice be transfered to subpage. Best regards, Ivan

Hi Darren, I can't say that I know of a tool that will do this for you and there's a pretty good reason for that - there's no black and white way of knowing what keywords each page targets - not since search engines stopped paying attention to the Meta Keywords element many moons ago. There may be some tools out there that I've never come across but the best they could offer would be an arbitrary estimation of what you're looking for; certainly nothing concrete. The closest I could offer would be SEMrush. It will give you keywords that your site ranks for but from what I understand, it's extrapolated data meaning it isn't necessarily very accurate either. It's basically a ranking report at the domain level, ie what terms does your website rank for rather than showing which page ranks for what term. Hope that makes sense!

Hi Cassie, I would agree with the article - I have been doing this for months now. In fact, I have found that accordion content not only improves UX but also SEO - since Google can read all information on tabs/accordion layouts now, you can put a heck of a lot more information above the fold for better UX and for improved SEO (since tab titles and content give you options for relevancy and semantic keywords). My favourite uses for this are in the e-commerce industry, since ranking product pages or category pages can be extremely tricky, especially if you or your client want to use duplicate content. Content placement can be difficult to decide on, but accordions and tabs give you the option to front-load your content without forcing your visitors to scroll for an era to find your products. Long story short, tabs and accordions improve UX (all information present, but visitors choose what to view) and SEO (easier relevancy, answer all questions for better user metrics, decrease bounce rates, etc.). Every time I have used this strategy it has resulted in ranking improvements and better user metrics on GA. I would try split testing it for yourself if you are still unsure - try using this method for 1 page with similar metrics to another page on your website. Track both pages for rankings, drop-off rates, etc. and see which works better. Hope this helps and feel free to reach out if you have further questions or need clarification! Cheers, Rob

Hi Marco, The short answer to this one is: As long as the links you are creating to your site come from valid, authoritative sources, they won't hurt you. BUT- They will not help you as much as they might if they were created from a French resource for your French blogs (based on pure relevancy). The big issue you face is ensuring that your link sources are reliable, relevant and authoritative. If you can check off those boxes, your link profile will be just fine. Try to avoid anything that does not fall into these categories, since that might be viewed as spam (although Google is smart enough to know the content topic is the same, even if the language is different). To summarize, I would go ahead and build those links (assuming they come from solid domains). Hope this helps and feel free to reach out with any additional questions or for clarification. Cheers, Rob

How many pages have your website?

Thanks for your help, Bernadette. I really appreciate your advice. I had thought to crawl the site-- I see a few 302 redirects and one 404 response. Webmaster Tools does not indicate any errors found by Google. The link idea is a good idea-- when I took a look at our backlinks detected by OpenSite Explorer, I find that we have increased in the number of links in the last 3 months 120 (we had lost 50 links, but the domains linking to our site overlap completely). Moz does not show any of the links as spammy. Are there any other link-related tools that I should be considering here?

Appreciate the feedback blue corona, and thanks for confirming Chris's suggestion.  We are going to go with the advisement received.

I have to agree with Bernadette. If it's a small handful of content, you might be better removing the pages altogether and redirecting the group to your top level blog page or your homepage. But if it's a large number of blog posts, it might be better to do an analysis of these blog posts. Even if you don't offer the service anymore, you don't necessarily want to remove a blog post that is generating a ton of organic traffic (and possible conversions!) to your website. Use GA to track the organic traffic and conversions, and use this data to determine which pages you should keep and optimize to have more relevant information about the services you do currently offer. This can also help you see which blogs are not worth keeping, and in that case you can remove them and set up the proper redirects. Good luck with the project!

Luckily, 301 redirecting from one site to another (when moving a site) and using the Google Change of Address Tool has taken out a lof of the risk that used to exist. if done properly, you should benefit from combining both sites and not lose any rankings. You're on the right track, I would outline the content and make sure that there's not any content that overlaps--every product/service and every page should be unique and not cause any duplicate content issues. Generally speaking, you'd want to do what you're planning, which is to use a directory off of your main domain and then 301 redirect the pages from the old site to the new pages on the new site. Use the Google Change of Address Tool to tell Google about the change. I would fully integrate the pages into your main navigation on the site rather than just provide a link--it's important that the new pages get all the internal links that they can.

Rosemary, please tell us how well this method works. It's hard, nowadays to rely on free platforms.

Excellent answer.  Thank you very much.

surf easy worked, thanks

From Spam Analysis you can export a disavow file and upload it in Google Webmaster Tools. Don’t forget read this guide first https://support.google.com/webmasters/answer/2648487

I have heard from Google in the meanwhile who neither confirmed, nor denied that the sessions came from their AdWords team in India and Dublin, but told me several times to activate the Bot-blocking feature in Google Analytics. I still believe that this is strange behaviour for a bot, but I will activate this feature and will see if the issue comes up in the future again.

If I was you I wouldn't take the risk, i have had a few clients have this as an issue in the past. As I don't know your link profile I can't say for sure but a good link profile should be made up of all different types of links. The risk here is these links are not earned in googles eyes or in some cases other websites don't know they are giving the link back to you. I always work off the idea that if I feel like there is a risk it's not Worth it. You might get away with it from a algorithm point of view but you just need a manual review to happen and it's going to be a lot harder. Wish you the best of luck with it.