H1 & H2 headers - When is too close

[vertigoventures]

Hi, I have two similar headers on my site's homepage:

H2: Inventory management made easy

H1: Kitchen inventory management made easy

Target keyword for the page: (kitchen inventory management)

My question is are they too similar and would this be effecting my rankings?

Should I change the H2 header to something totally different?

Thank you Moz Peoples

[ChrisAshton]

The real question to be asking with something like this is "if I do this, will it help or hinder the user experience?" Without seeing the website or knowing the context here, I'd be guessing it's going to hinder that experience.

As time goes on and users become more familiar with the basic mechanics of how a search engine works, keyword optimisation (or over-optimisation in this case) appears more obvious to them and is the digital equivalent of the stereotypical slimy car salesman.

I can't think of many examples where having two near-identical headings on the same page would make a whole lot of sense but either way, go with whichever genuinely works best for the user and the vast majority of the time that will result in improved rankings too.