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Hi, It's not really a SERP destination feature, it's basically an extension on the knowledge data that Google has. If you Google for example: seo software you'll likely get a similar setup with a carrousel with the top software for SEO. It's incredibly hard to get as it seems to be information that Google is saving themselves and not directly getting from another site. Martijn.

Hey, Dave here from the Help Team! This is really up to you and how you want to organize your campaigns, however I think you are right about not overly complicating it.  I would suggest that you track your entire domain in one campaign and categorize your keywords with labels.  If you decide to later track specific sections of you site, you can, but its probably good to have one campaign with an overall view of your entire site.  Hopefully that helps!

The answer probably revolves around your 301 redirects. I assume that you didn't keep the old URL structure. Was your site https before the change? Was it www? Did you have a trailing slash in the old URL? Did you redirect all pages with backlinks? You really should 301 everything. Did you change the links in the navigation? Are you getting any alerts in search console? Did the canonicals change? Did the category filters change? The simple answer is "find what changed". The complex answer is "find what changed". Do you have a copy of the old site? Run an audit on both. Sometimes you can also glean some insight from Google webmaster tools Pick up a copy of "ecommerce seo" by Traian Neacsu. He doesn't have an audit checklist per se, but anything you could be doing wrong is in the book.

Hi Lauren It's inevitable that you will use keywords that target other pages. When you do, link back to the page from the blog. So for example, if you use the term 'Interior Lighting' which inevitably you will, then link through that anchor text back to the page on your site that targets that phrase. You would be pretty hamstrung if you created blog posts without being able to reference different parts of your site! Just try and keep the links down to 1 in 100-150 words, that's all. If the page you are linking to is not in the main menu, ie 1 or 2 clicks down you will strengthen the internal linking structure of your site and the anchor text will help. If it is in the main menu, the anchor text will have no benefit as Google only looks at the first link. Hope that helps Regards Nigel

Will do. I'm not expecting much. Maybe a slight bump for products.

Interesting Answer Paul, I am currently in a similar boat, just a lot smaller situation, but we haven't indexed our https pages with Google Search Console yet, currently fixing errors with our site first.  Should I finishing fixing our http page and then do an https redirect and then remove the sitemaps from the http search console or will google be clever enough to realise? Regards Chris

Hi Jamie, Are you sure that there was a crawl since you've made the changes? In addition it would probably be useful if you could tell us where we might see the changes so we can help you debug a bit more. Martijn.

Yes, as the redirect is something that you handle outside of the SSL certificate.

I can't answer your question, but a word of warning: If you're moving a large site to https://, your rankings will drop for 2-8 weeks depending on the size of your site. We did this for an ecommerce site with 60,000 SKUs, and our rankings tanked for 6 weeks. It's "normal", but Google won't tell you how badly your site will get slammed. Be prepared. A few very important suggestions: Make sure that you set up http:// and https:// properties in Google Search Console. Create a thorough and complete .xml sitemap(s) using the http:// prefix. Submit the sitemap to the https:// GSC property. This will help Google find and map the redirects more quickly. Keep an eye on search console for the count of http and https pages indexed.  Ideally, the http count should go to zero. Make sure your redirects are set up correctly in your .htaccess file (Apache). There are several sites that will do 301 traces (google "301 tracer"). Keep the redirects at 2 hops or less. Make sure that redirects are 301. 302 is the .htaccess default, so make sure you call out "301". There are several redirects that need to occur: http to https non-www to www or vice-versa URLs with a trailing slash to without a trailing slash or vice-versa. When you make the cutover, test all combinations of the above redirects - there are 6 different combinations of the above bullets to test. (http with and without a trailing slash are 2, and with and without www for example)

Thank you for the feedback. I will email them tonight.

Thank you,

Hi Varun - I'd say it's mildly valuable, not super important. If you can, and it's easy, go for it. If you're struggling to do so, don't worry about it. Neither search engines nor users are too picky about stopword removal in URLs.

Good luck with it, hopefully it suits you and your clients needs!

Hi, Pinterest links are no follow. To know more please check below thread. https://moz.com/community/q/pinterest-link-value Thanks

Yes you are right realises own confirmation bias  I love how new this all is, it's so interesting and I feel we're on the cutting edge of something. I'll get some more data together and do my own little study.    #alwaysbetesting

Hi there Rishi, Thanks so much for reaching out and sorry about the trouble here! Typically to resolve this we'd recommend adding a crawl delay for rogerbot to your robots.txt file. Unfortunately, at this time, our crawler isn't able to follow crawl delay directives in robots.txt files.  I'm so sorry about that!  Our engineering team is aware of the issue and are working towards a resolution however I don't have an ETA at this time. One possible solution in the interim while we work towards a fix here would be to archive the campaign so we stop crawling it, and then when we have the ability to follow crawl delays, you could un-archive your campaign. You could also block rogerbot altogether in your robots.txt file - it would look like this: User-agent: rogerbot Disallow: * Could you please pop a message about this as well to help@moz.com using your Moz email address so that we can notify our engineering team and keep you updated as soon as we are following crawl delay directives?

Hi Kingalan Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat! However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market. The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate. Regards NIgel

Hi there, Sam from Moz's Help Team here - sorry for any confusion! So, something to note here is that unlike the rest of the metrics available in Open Site Explorer, the Spam Score doesn't update each month with the rest of the index update. The Spam Analysis section updates on a completely separate schedule, and much less frequently; usually around every 6 months or so. So it's entirely possible that you're seeing Spam flags that are no longer relevant to your site. It's always best to trust your instincts: for example, if you know you've got contact info on the site, and we're flagging you for it being missing, you can safely ignore that warning. The spam score also is not based solely on backlinks. I'd recommend checking out this article & video that our co-founder Rand wrote on our Spam Analysis tool (they're absolutely the best way I've found to understand this metric) — but I'll also be happy to add some key takeaways from these resources, as well. Article: Spam Score: Moz's New Metric to Measure Penalization Risk Video: Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday Essentially, Spam Score is an aggregate of 17 different flags we set up to identify traits that correlate with measured Google penalization. The higher the number of flags on a link, the higher the chance that it's spammy. The flags represent a wide variety of potential signals ranging from content concerns to low authority metrics. Since this is just based on correlation with penalization, rather than causation, the solution isn't necessarily to change these factors on your site, but it could be worthwhile to consider them! I hope this helps answer your questions around the Spam Analysis tool, as well as how to decipher what the scores mean. If not, or if there's anything else I'm able to assist with, please don't hesitate to ask!