Latest Questions
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I have two keywords. If I combine them do I get credit for both keywords?
When you say 'get credit' you mean, found in search? By putting the two keywords together you will get found for both. It's a clever way of getting more information in the title. So if someone searches: "IPA Beer" you have a good chance of being found. If someone searches 'IPA Beer Kit' that will be found also. If it was me I would probably use: 'IPA Beer Kits' as more people will search the plural. For goodness sake don't go away and create two pages. Especially if all the information should be combined on one page. So don't have a page for 'IPA Beer' and another 'IPA Beer Kit, because you run the risk of being found for neither. Regards Nigel Kind Regards Nigel
Keyword Research | | Nigel_Carr0 -
PA Score of 30+ to get Google Features
I agree with Nigel here, there is no correlation whatsoever that is connecting featured snippets to Page Authority in what way. It's a metric setup by Moz (this product/tool) and it could be that many pages on your site aren't even in their index. I would focus on creating the best pages and making it easier for a search engine to understand the content, which you can do through for example structured data markup and verifying that, that data is still correct.
Moz Tools | | Martijn_Scheijbeler0 -
How do you guys deal with product description and titles in PLA for different variation products?
Hi yes, I agree. What I found really annoying is that some of the product groups they still have a high Search Lost IS because of ad rank but I have submitted every single attribute I could possibly think of, also wrote a very long description of the product with high def. product images and still can't see much improvement. I guess the last thing would be to look into bids but trouble is that the Benchmark CPC is lower than what we bid.. This is all very strange. Trouble is that because I have lots of different product types with different brands I cannot find a proper rule in to put in place for google merchant center to create the product title, therefore, we more likely write each product title separately and still the Lost IS ad rank is still high.. Regards, Sorin
Paid Search Marketing | | Sorin_T0 -
Agonizing over Meta length or content seems to make no sense as Google seems to be ignoring them!
Hi Ed. Well second time I have responded to this! MOZ had a little 'hiccup' and lost the entire response Ill try remember! ahhh now it wont allow me to post a large response. so its in 3 parts...(1 of 3)Thanks for your insight I really appreciate it! Yes, as you said I do kill it for ski rental delivery queenstown/wanaka related searches but I am the only offering for this service and its not searched often. My most valuable keywords that I put most effort into are 'ski hire queenstown' and ski hire wanaka'. This puts me in the mix with my competition and I need to use the Meta and Title to 'sell' my point of difference (delivery and fitting) and generate a good CTR. Positions 1-3 for these searches on both google.co.nz and google.com.au would be ideal. I believe our site is far superior than our competitons and ranking it after 8 years in the game should not be too hard (BTW we are ranking pretty well esp. Local)In fact I have just spent a month updating our NAPs across the web to match and reflect our 2 physical trading locations in Wanaka and Queenstown. So the site is split in 2 locations already as you suggested. You will see this if you try to book or look at rates. ...contd
Search Engine Trends | | judsta0 -
Can we use Free domains (like .cf / .tk / .gq / .ml / .ga) for backlinks?
There is no difference between a free or premium domain, at least Google does not evaluate the domain itself, what Google evaluates is the profile of the domain, backlinks, internal links, content, relevance and so on. So usually free domain has no value from the Google perspective...why? who will invest money, time, links and content on a free domain, I mean if you have the money to pay for hosting, content, and links why you will use a free domain....does not make sense. How many Blogspot sites, free WordPress.com websites do you know that have real value and authority. That's why I think, .cf / .tk / .gq / .ml / .ga probably will not have any value for linkbuilding.
Link Building | | Roman-Delcarmen0 -
Serve content from sub domain using http requests or via IIS proxy
If you set up a reverse proxy properly, the search engines will treat the content in www.website.co.uk/blog/ as normal content on that main site. It's not trivial to set up, but it's designed for specifically this kind of scenario (e.g. a subdirectory displaying content using a technology that can't be installed on the main-site server.) You'll also want to make certain things like cookie persistence, Analytics etc have been accounted for. Hope that helps? Paul
Web Design | | ThompsonPaul0 -
Local Business Schema Image requirement
Hey Tim, I would have a page for everything you offer. That's by far the best strategy. So on your Invisalign page have a picture of Invisalign and don't mark it as dentist schema mark it as product. I think the dentist schema is rubbish myself. You're much better off using an image of All on Four on your All on four product page and marking it up that way. Nobody is interested n your brand and logo if your a small local practice. They search things like 'Braces New York' and want to see the options for all the braces you offer or your orthodontist. I use the data highlighter for this because it gets us better results. On the homepage you can't get review schema to show stars and all you're going to achieve is getting your logo up there when someone types in the name of your dentist so what's the point? Go for unbranded products and keywords and mark them up with price, availability and an image with an alt tag with your location in it. that works for us. Sometimes having dentist schema in the site wide footer just overrides our product schema for the services pages so I don't use it. For your dentists mark them up individually as people with their headshots there and what they do and their postnominals and qualifications. Also make sure your GMB has orthodontist, endodontist, oral surgeon etc so that you show as an orthodontist in the maps when someone types in braces. Also having reviews mentioning the products helps. Google ignores about 70% of our mark-up anyway and I think it's becoming less important as google figures out what things are and what they mean. But a granular approach works the best. So one page for everything you do with the dentist as author marked up with the products they offer marked up and then it makes the dentist one kind of obsolete. This is just my experience in our practice but we're ranking number one for pretty much everything now. Interestingly we're not doing so well for just the term 'dentist' but on the other hand we're ranking really well for 'emergency dentist' and I think the two might be competing with one another. Emergencies is much higher volume and makes us more money. being number one for dentist didn't actually get us many good patients. Being number one for Veneers Cost or Invisalign or Fastbraces or Emergencies does. So perhaps focus more on those. Dentists make the big mistake of putting everything they do on the homepage and that is a big mistake because you can never compete with my specific page that answers a customers specific dental query. If I had toothe ache I'd google painful tooth and google returns our emergencies page. I don't google 'dentist' If I need braces I google braces - not 'dentist'
Local Website Optimization | | Smileworks_Liverpool0 -
SEO & URL parameters on external links
I agree with Asif. I would not do this because parameters become a briarpatch without creating them. You should be able to use Google Analytics or other analytics to see where your traffic is coming from.
Link Building | | EGOL0 -
No opener
This tag is automatically added to all the links, both internal and external, that you want to open in a new tab. Although it seems very intrusive, it isactually a security measure to prevent malicious links from taking control of an open tab. It's not advisable to delete the rel = "noopener" of your posts .It doesn't affect the SEO, it does not have any impact on the different analysis tools and neither the affiliate links are affected. The only thing it does is to protect your users from possible malicious links that can hijack your tabs.
Technical SEO Issues | | martinxm0 -
What Can I Do To Improve The SEO of My Site?
Hi Roman, Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format? 3 keywords max: <url>www.mysite.com/my-keyword-phrase</url> <page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page> 2 keywords max: keywords in my headers 2 keywords max: keywords in my headers  <focus keyword="">1 with Yoast</focus> <anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor> For Anchor text, you said this is a previous comment: "Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_ So that is why I thought one might want to have different highly ranking keywords in the above format. Excited to see what you have to say! Emma
Technical SEO Issues | | emmamathandmovement0 -
Tags - Good or bad for SEO
Taxonomies: Categories and Tags Implementing categories and tags on your website is an important way to add structure to it. These taxonomies group content on a certain topic. When used properly, Google will understand the structure of your site better. Categories have a hierarchical structure. There can be subcategories within categories. Tags do not have a hierarchical structure. Think of it like this: categories are the table of contents of your website, and tags are the index. Duplicate content Duplicate content means that the same content is shown in multiple locations on your site. As a reader, you don’t mind: you’ll get the content you came for. But it confuses a search engine: it has to pick which one to show in the search results, as it doesn’t want to show the same content twice. Above that, when other websites link to your product, chances are some of them link to the first URL, and others link to the second URL. If these duplicates were all linking to the same URL, your chance of ranking in the top 10 for the relevant keyword would be much higher. The solution for duplicate content is a so-called canonical link. A canonical link tells the search engines: yes, this content is duplicate, and this one is the original content. Structure of your website...why? The importance of site structure for SEO The structure of a website or a blog is of great importance for its chances to rank in search engines. In my opinion, there are two main reasons for this: 1 - A decent structure makes sure Google ‘understands’ your site. The way your website is structured will give Google important clues about where to find the most important content. Your site’s structure determines whether a search engine can understand what your site is about, and how easily it will find and index the content relevant to your site’s purpose and intent. A good structure could, therefore, lead to a higher ranking in Google. 2 - A decent structure makes sure you do not compete with your own content. On your site, you will probably write multiple pages about similar topics. Let's take an example you have a recipes website and you want to create a structure for your website. So you several recipes on your website and you have several categories such as Italian recipes, French recipes, Mexican recipes and so on. On the other hand, your tags can be used in another approach such as breakfast, dinner, lunch, low cab ect on this way you do not compete with your own content resulting in higher rankings. So how to fix your errors? 1 - Add title, meta-description and canonical tags to your tag pages. if you are using WordPress is pretty easy to do it. You just need to install Yoast SEO plugin and check one by one all your tag pages If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck
On-Page / Site Optimization | | Roman-Delcarmen0 -
Crawl tests stuck in queue
Hey there! Sorry for the trouble. Crawl Tests can take up to 24 hours to complete. If it still isn't finished in that time, please reach out to us at help@moz.com with the domains that are delayed, and we can take a look! Thanks, and we look forward to hearing from you!
Other Research Tools | | moz_support0 -
X Default on hreflang tags
1. You can use any version you want as the x-default, it is merely the version that will be shown if none of the other languages are relevant. 2. Yes 3. I'm guessing you forgot to change the url, so here's the correct structure: Hope this helps you!
Intermediate & Advanced SEO | | ThomasHarvey0 -
How many backlinks should I incluede in guest blog?
Completely agree with the above two answers. I wouldn't touch it with a ten-foot pole if I was you!
Content & Blogging | | Casey_Bryan0