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  • Hi Kasper! You can use www.opensiteexplorer.org to export backlink data. We can only provide up to 25 links per linking root domain. Hope this helps!

    Link Explorer | | DavidLee
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  • The only thing I would consider changing is taking the "gb" off of "london-gb". It seems a little redundant to me. Other than that, I think it's a really intuitive structure.

    White Hat / Black Hat SEO | | TimKelsey
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  • I'm sorry, I've totally misunderstood the question. Take Michael's advice. If you have any trouble coding your .htaccess file, just let us know. Cheers.

    Online Marketing Tools | | guillermoga
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  • Hi Bzmark, Thanks for the clarification. The reason I asked is that it isn't permitted to create a Google+ Local page for a non-staffed vacation rental. Sounds like you're in the clear, as far as that's concerned, with this lodge. I feel that Tim has correctly assessed this situation. There are multiple issues here. P.O. boxes are not allowable addresses, so at some point, someone created a Google+ Local page (and likely other citations) for a location that is in violation of the Google Places Quality Guidelines. Google's local product is mailing address-based - meaning that it is intended to feature data about businesses with physical addresses at which mail is received and to which humans come. While humans do come to this lodge, mail apparently doesn't come to it, taking it outside of Google's definition of a true local business and making it an unlikely candidate for local inclusion. Since the lodge doesn't receive mail at its remote location, it would be impossible for it to receive a postcard for the purposes of verification, again, making it ineligible. So, I think where you are at right now is that your client's business name exists within in Google's local product when it should never have been included in the first place, lacking a mailing address that would be legitimate in the eyes of Google. The client's location is being misrepresented by Google, and there isn't a clear path for cleaning this up, because there is no genuine mailing address to substitute in a cleanup campaign. If the wrong location is misrepresenting the business and misleading customers, you could try to get the page deleted, but I think the best thing to do here would be to go through the Google MapMaker and Google And Your Business fora to see if you can make direct contact with Google staff for guidance with this matter. Typically, I would be sending you through a troubleshooter like this one (https://support.google.com/places/) but as you don't have a legit mailing address, it won't get you very far. I think your only hope is direct contact with Google staff, who may either help you remove the listing or may allow you to edit it in some way. They won't be happy about the P.O. box, of course, but they may have some solution for you that will ameliorate the fact that the business is currently being misrepresented and is potentially misleading customers. In the meantime, I do like Tim's suggestion of creating a custom Google map to embed on your website so that, at least, the website is properly directing guests to the location. In sum, the business model is not appropriate for inclusion in Google's local products and your task is to do all you can to prevent potential guests from being misdirected.

    Intermediate & Advanced SEO | | MiriamEllis
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  • Hi Ben Pro and Analytics are on two separate platforms where PRO will be closing next year leaving only Moz Analytics which does have all of PRO's features plus more. You can continue to use PRO for Monthly reporting and you will see different data sets due to different collection schedules between the two. Monthly reporting for Analytics should be available within the next 2 months but I am hoping for it to be released much sooner. It is the highest priority we have right now.

    Other Questions | | DavidLee
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  • Hi Ricky, Egol's suggestion regarding interviews is really a good one and, if done with care, would produce some very high quality content. Another suggestion: if the medical practice has a blog, how about a weekly or monthly roundup-type post of local women's health/fitness events? Things like marathons, free yoga classes, healthy cooking classes, free lectures on relevant topics, volunteer opportunities, breast cancer fundraisers, etc. If the blogger can set up alerts on things like this, he/she can aggregate the data and then go a step beyond this by adding something fresh to each roundup - a personal perspective on the week's/month's opportunities for better living for local women. Just one idea, but something that could be added into the mix to improve the usefulness of the website to local women.

    Intermediate & Advanced SEO | | MiriamEllis
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  • We do not offer information regarding traffic to a competitor.

    Getting Started | | KeriMorgret
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  • There are a lot of response questions folded into the answer you're looking to gain from this question. There is definitely not a direct Yes or No answer. There are several determining factors. Is the website mobile friendly? Not to be confused with Mobile Optimised. Is it easy for a mobile user on any device to read, comprehend, and perform tasks on a mobile device. What is your vertical? If you're selling shoes I'm more likely to buy in store. But if you're Zappos, I'll definitely purchase from my phone knowing full well that It doesn't matter what I order because I can return it. Who is your target market? If your target customer is a lower middle class mother of three, then she will likely not have any time to sit at a desktop/laptop to convert and have to do all of her purchases on the go. So mobile will work better for her lifestyle (there are studies charting roughly 57% of Americans as only having recreational access to the internet through their mobile device). What do you want them to do? Is your funnel complex and barely comprehensible? Do you require serious personal information (bank codes, credit card numbers, etc)? Your funnel also plays a part in how easily someone can convert. Does more mobile traffic mean more footfall in the local stores? If it does, then it doesn't matter what your website looks like, it means that people find you and still come to your location. And finally, the question no one is really capable of answering concretely yet.... Do people do more research with their mobile device then convert directly on a desktop device? The higher you bid on Mobile I would definitely keep an eye on direct or brand traffic to see if people are transitioning to the website through other avenues. Of course, I'm sure you're up to speed on the on-site & audience identification. Mobile conversions still cost more. Mobile clicks cost more. And generally mobile has less space to display as many adverts so the costs to get good real estate are worth it if you can figure out your mobile audience's desires from your website. So the short answer is: yes, it's definitely worth bidding that much for mobile traffic. I see average return from clients who are set up well for mobile, but if your site isn't prepared for a mobile audience then you won't see good on site metrics and you won't see it as worth while advertising spend.

    Paid Search Marketing | | JasmineA
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  • Greetings, I am going to weigh in here, not because I am any kind of Yoda at all, but purely from a common sense point of view. I hope that's okay. I would deduce that if anyone was able to know when a domain was released and how soon it sold thereafter it would have to be the domain registrar. So, let's say, hypothetically, that some domain registrar decides they are going to start publishing a list of domains that were released for sale and then sold immediately. Then let's say Google gets a feed of that list and just automatically, via the algorithm, discounts every single one of those domains down to PR 0, and strips them of all potential link authority value... I'm sure you can see dozens of problems with that scenario. Here are just a few: 1. No one can really evaluate the new owner's identity or purpose without knowing who the new owner is. If registrars disclosed that information, I can't even imagine the number of privacy issues that would arise. 2. The assumption would be being made that the new owner is not the same, related to the old company. I'm sure there are plenty of cases where this happens. 3. Google would be making the assumption that the selling of the domain to a new domain owner was to end the business. Again, there are probably many many instances when this is not the case. It seems to me that Google, nor any other search engine, can reasonably deduce the motives of a new domain owner. I mean, there are some smart folks at Google, but I don't think clairvoyance has entered the algorithm yet. Consequently, it probably seems more reasonable to let expired domains retain some of their value with the belief that most business owners are only going to buy domains relevant to their business and that end users will cast their "votes" for how well these new owners use the real estate by exhibiting either engagement or bouncing and viewing another site. Eventually, the algorithm will more or less accurately sift through the results and serve up results that visitors find engaging. Sure, maybe it works for a year, two years, hell, even three years. So maybe this approach is viable, for now for a website or a page that just seeks short term benefits. But, if what you are building is a business that you want to last, a brand that you want to matter to people 20, 50, 100 years from now? Then I think there are far better uses of your time, effort and resources.

    White Hat / Black Hat SEO | | danatanseo
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  • What are you comparing to - if not Etsy what do you believe should be first position? Etsy has a very high domain authority, a large link profile and social footprint.  The keyword is in the URL, the meta title and in content so for me it is a perfect candidate for grabbing pole position.  It also has a good volume of reviews.

    Intermediate & Advanced SEO | | MickEdwards
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  • Local directories are definitely important, this post has a great overview of where you should post: http://moz.com/blog/2013-local-search-ecosystems.  I'd recommend printing it out and going through each. On a global scale, the only other directories that provide serious value are those that are very specific to your niche, and offer some sort of objective ranking or specific information on your page.  Specific directories for your industry can be very helpful in gaining a relevant link that will look good for search and draw direct traffic.  Google has made it clear that anything that anyone can submit to has little if no value going forward.  I'd stay away from those types of directories.

    Link Building | | Oren.
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  • Matthew, You SHOULD have a new sitemap every time you generate new content.  Most CMS will make a new sitemap.  I've been working with the FISSION Content Management System creates an XML sitemap dynamically whenever posts or pages are created.  As long as the file name doesn't change, you should not have to submit to GWT and BWT regularly.

    Online Marketing Tools | | Dubs
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  • Hi Tyler, In addition to what Fredrico said, I would recommend running a "Full Report" in the keyword difficulty tool. This will give you over 20 more data points to analyze. Some of the factors to look for include inbound anchor text, which may or may not include a mix of partial and exact match anchor text. Like Fredrico said, Google uses over 200 signals to rank each page - some are more elusive and harder to measure than others. For a small hint, you may want to look at our most recent Ranking Factors Survey, especially the predictions and opinions from the experts as to what goes into Google's algorithm.

    Intermediate & Advanced SEO | | Cyrus-Shepard
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  • Hey Federico, Actually Yes, the word "NLP" will be used twice per title on MANY many title tags of the site. I'm concerned. Some future titles are: NLP Practitioner Certification Training | NLP and Coaching Institute NLP Master Practitioner Training | NLP and Coaching Institute NLP Hypnosis Certification Training | NLP and Coaching Institute NLP Articles | NLP and Coaching Institute

    White Hat / Black Hat SEO | | BobGW
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  • Have you looked for any SEO companies or individuals local to you? If you find someone, Google has some advice on what to look out for here: https://support.google.com/webmasters/answer/35291?hl=en You could post a job on a website such as www.peopleperhour.com and www.elance.com and invite applications. If you're willing to post your link publicly, you could get some free help here...or maybe we could help you anyway. The first questions I'd ask are; is your blog registered on Google Webmaster Tools, and if so, are there any messages regarding a penalty in your account? Do you have many pages with duplicate or little content?

    Technical SEO Issues | | Alex-Harford
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  • AJAX-driven content won't be crawleable, but there are alternative ways to get content indexed. I've talked with Rob about the AJAX piece Peter mentioned, and he's actually feeling like it needs another update. The resources Google provides for these situations are actually quite helpful: https://support.google.com/webmasters/answer/174992?hl=en It's possible to have an infinitely-scrolling page that Google can see via an HTML snapshot of the page or one of the other mentioned solutions. You can also include pagination for Google, even in infinitely scrolling content and use the same method. This kind of thing CAN be done in a crawler-friendly way... but it's usually not. The pages may still be indexed via a sitemap, but it's best to make sure the crawler can crawl the site anyway.

    Intermediate & Advanced SEO | | Carson-Ward
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  • Thanks Andriy.  They are all do-follow links.  I will put less focus on trying to get links with keywords as anchors.

    Link Building | | garyislearning
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  • I tend to agree with everyone's thoughts here. The idea of "starting generic and cheap" is a great thing to do. It's often best if you start off bidding on a "broad" perspective compared to a phrase match or exact match bidding philosophy, to get a better idea of how people search for you. Be of the understanding that you will lose money the first 3 months, but just like anything this will allow you to research and better fine-tune your strategy. Also PPCHero.com is a great blog to read for PPC tips, tricks, and overall advice.

    Paid Search Marketing | | TheeDigital
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  • As I understand authorship, the goal of google launching it is to identify authors who are popular and authoritative. The person who produces great content has the best opportunity to benefit from authorship, and his/her clients will benefit at the same time.  At present, google might not be using it to rank pages in the SERPs, however, it is very likely that they will use it in the future. A person who is producing utility content might receive very little benefit, or even dilute the value of his/her best content. So, what I am doing is claiming authorship of the premium material that I produce (that being defined as a page of content that is one of the best on the web for its topic) and not claiming it on utility writing. Part of authorship is claiming YOUR brand.  If you produce great content then people who search frequently in the topic areas where you produce content will see your photo beside your content in the SERPs.  That can build a tribe of people who like your work and might earn you higher CTR over time.  This will benefit you on all future author-claimed work.  It can also benefit your clients - which can make you a more valuable author - especially if authorship becomes an important factor in ranking webpages.

    Content & Blogging | | EGOL
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