Keyword Duplication in the title

[BobGW]

Hello,

I read on this great SEO Blueprint Article here that you don't want to duplicate any words in the title tag, even one duplicate.

But what if your branding and keywords both have the same word in it.

For example, making the title here like this:

NLP Training and Certification Center | NLP and Coaching Institute

which is 66 characters by the way.

Your thoughts on the duplicate word "NLP"?

[FedeEinhorn]

My 2 cents:

Nothing to worry about. You won't repeat the word on EVERY page on your site. You are just doing it in the homepage. Plus, using the brand in all the other pages, will give Google (and others) a clue about the brand name:

Index: NLP Training and Certification Center | NLP and Coaching Institute

2nd Page: 2nd page | NLP and Coaching Institute

etc.Hope that helps.

[BobGW]

Hey Federico,

Actually Yes, the word "NLP" will be used twice per title on MANY many title tags of the site. I'm concerned. Some future titles are:

NLP Practitioner Certification Training | NLP and Coaching Institute

NLP Master Practitioner Training | NLP and Coaching Institute

NLP Hypnosis Certification Training | NLP and Coaching Institute

NLP Articles | NLP and Coaching Institute