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One person's 'mostly unique' and another person's 'duplicate' are two different things. Without knowing the domain(s), it felt like a good idea to cover that angle - just in case. Though I would be inclined to agree in regard to unrelated links in many instances.

Closing thread, OP reported elsewhere this is fixed.

Very helpful, I appreciate it!

I pretty much agree with the comments here. What this is basically called is a "content audit" - a process by which you go through old existing content, pull together data and assigned actions to each piece of content. Here are some guides on how to preform a content audit; http://www.quicksprout.com/2014/04/24/how-to-conduct-a-content-audit-on-your-site/ http://moz.com/blog/content-audit-tutorial https://www.distilled.net/blog/seo/how-to-perform-a-content-audit/ The end goal is to determine which content you might; Remove Update Noindex Conslidate Repurpose ...etc Then you can assign keywords to the content you have left. But I would do the content audit first then assign keywords, because otherwise you'd be assigning keywords to content you might not even keep

Hi Sophie, There are no definitive guidelines on this, but many follow a rule that there should be at least 200 words of quality copy (as a minimum) per page, but I certainly wouldn't be looking to go lower than this. As for strategies, what is it you are trying to achieve? Higher positions in Google? Improving the readability? To gain conversions? -Andy

Thanks everyone. Happy Friday, Ruben

Darcy, Blocking URLs in the robots.txt file will not remove them from the index if Google has already found them, nor will it prevent them from being added if Google finds links to them, such as internal navigation links or external backlinks. If this is your issue, you'll probably see something like this in the SERPs for those pages: "We cannot display the content because our crawlers are being blocked by this site's robots.txt file" or something like that. Here's a good discussion about it on WMW. If you have parameters set up in GWT and are using a rel canonical tag that points Google to the non-parameter version of the URL you probably don't need to block Googlebot. I would only block them if I thought crawlbudget was an issue, as in seeing Google to continue to crawl these pages within your log files, or when you potentially have millions of these types of pages.

Thanks for the extra insight, Linda. Much obliged!

good observation....

Thank you for all the responses! I feel confident going forward with the move & am happy to not be linked to our former SEO company, with expensive hosting. My web builder and I have been doing our own SEO, for over a year, with MOZ reports & I couldn't be happier. Being able to have this forum is invaluable!

Hi RustMedia! When you submit your listing, Moz Local attempts to validate it against both the Google+ Local page and Facebook Place page. If we can only find one of these, then that it the only one we will reference if errors/issues occur. If, in the present instance, you know that your Google+ Local listing is wrong and we are not referencing that we are finding a Facebook Place page, then this may be caused by a variety of issues, including: The Facebook listing is of the wrong type. It must be a Facebook Place (not a social page). There may be some setting on the Facebook page that is preventing us from seeing it, like an age restriction setting or something along those lines. The Facebook page is too new for us to see it. Those are some common reasons. If you would like private troubleshooting of your issue, please start a Help ticket at: https://moz.com/help/contact Choose 'Account' as your topic. Hope this helps!

I now found where I can also add the complete list - sorry for such a stupid question.

Thank you Mark, I think you've made some excellent points here.

Hi Ruben! Thanks for reaching out. I appologize that it's taken us so long to answer this question in Q&A! As far as I can tell, we never received an email notice that it was here. Our engineers are currently looking into why this might be happening (it's been pretty one-off). Are you still running into this? I just looked into your account, and it looks I was able to pull up your old Custom Reports. If this is still an issue, shoot us an email at help@moz.com. We'll take this offline and dig into this from there! Cheers, Erin

What you want to be careful of it falling into the trap of keyword duplication / keyword cannibalisation. This is why it's important to ensure every page is well focussed. To answer your question, Google only really wants to deliver one of your pages for a desired term, so it is very likely that the homepage would drop if you were to optimise the internal pages. That said, it's not always a bad thing, because someone searches for "Cheap Phone Plans" and are taken to a page just about that, can help convert more readily - as long as you do the work to the page, of course. -Andy

Sorry...didn't know about the no-sig thingy...am new to the Q&A area...but  I hear you!

There is no harm in testing stuff, but as Ruben says, don't put it on your main business website or host on the same c-block. I've been spammier in my 'youth' and totally get where you're coming from - it can be a real buzz getting one over on Google. BUT I now work in a purely white hat way, and the buzz you get from doing it 'right' is much better - AND the results last for longer so it's a win win for me!

Hi, yeah already tried all of those! Thanks