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Category: Online Marketing Tools

Discuss the online marketing tools that help you to succeed.


  • It really isn't that important, we are brick and mortar (law firm actually) and are launching kind of a social grand opening in the next month, so I was just curious to see if our FB page started generating any direct conversions.  You are right about tracking a different phone number, I have worked really hard to make our web presence consistent and do not want to jeopardize that in any way. Thanks everyone for your feedback!!

    | MyOwnSEO
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  • You can track conversions in Google Analytics as others have mentioned here. But if you want to track the source of any particular individual email, then Google Analytics alone is not ideal. Here are some options - 1. Capture visitor data using the GA cookie and pass it along with each form submission. This is against GA's TOS so do it at your own risk but here is a blog post telling you how to do it - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (The author of this blog post actually works for Google Analytics so it's kinda funny he tells you how to break their TOS...) 2. Use a contact form that automatically tracks conversions for leads, such as Convertable - (full disclosure - I'm a co-founder of Convertable but it solves the issue you are having). You can also try other similar paid services like HubSpot, Salesforce, BestContactForm.com, etc.

    | StreamlineMetrics
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  • BTW - that is a pretty innovative idea based on your specific business... it might show you where to market to!  Don't discount that value of that.  Maybe you could have someone stand out in a costume handing out cards at the "hot" intersections.  Just saying... you have to get creative with your marketing.

    | DJ123
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  • It is just like optimizely. A modal is that new kind of pop up that covers a web page like when you visit here, http://www.allmodern.com/  they have one for their mailing list. Webengage has a pretty good offering, they have exit intent targeting, that can show a pop up when someone is trying to leave and a few other things such as that. There are several services like them that can help conversions if done correctly.

    | LesleyPaone
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  • Here may be another possibiltiy: http://viralquizbuilder.com/why-quizzes/

    | KevinBudzynski
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  • This! Excluding external factors, such as hosting problems or plugin interaction issues and assuming you are just adding it to every single page you technically should install GTM on a wordpress site in about 5 minutes. This is obviously excluding configuration as well. To take 36 hours it would have to have had some massive issues and I feel like if it's taking that long he should have brought it up beforehand instead of just billing for 36 hours after the fact.

    | spencerhjustice
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  • Buzzsumo might be able to help with that too. How helpful it turns out to be will depend on how specific your search topic is. Buzzsumo will allow you to enter in a search topic or domain, filter by publication type (article, infographic, guest post and so on), and then sort by the number of twitter shares. Because you're looking to identify top brand/athlete/celebrity shares, and because they tend to have a boat-load of followers, they're likely going to rise to the top after your sort. Eyeball the results and and see if any pop out.

    | DonnaDuncan
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  • I have not seen this particular problem with Facebook traffic before. You should only see Referral and Social traffic from Facebook. Do you have any filters active on the Google Analytics profile in question that could be altering the Medium setting for this traffic? Or is it possible that you have campaigns set up for Facebook traffic that have an incomplete use of UTM tracking parameters for Google Analytics? One other possibility is that certain pages have been indexed by Google with the UTM tracking parameters included - this URL, for example, is indexed by Google, which is likely to be causing strange results in your analytics: http://www.wearyouwant.com/en/fb/?utm_source=Facebook&utm_medium=CPC&utm_term=free+shipping&utm_content=landing&utm_campaign=Facebook%2Blanding Best, Mike

    | MikeTek
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  • NICE!  that does the trick  thanks

    | eZeB
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  • Yeah it is weird they don't support that.  As you say its easy to fake, and many did.  There used to be more rich snippets in Surps but google has gotten stricter with them.

    | PaddyDisplays
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  • it's because its used by affiliate links. You can try to hide the links behind another one so technically its not in the email (it goes though the link) a link redirect kind of. Alternatively set up a landing page track users on that landing page combine with the email program tracker you can work out how many were sent, how many bounced and how many landed on the page. Hope that helps a little.

    | GPainter
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  • Hi, I wanted virtual pageviews not to use as a goal itself, but as a step within a goal funnel. That necessitates virtual pageviews. I also think there are some instances - such as this, where a modal of more than half a screen loads up - that its fair to call it a 'pageview'. Horses for courses! Thanks for your response though. In the end I found a way to do it that involved a combination of tags. I've detailed it here on my blog: http://www.betweenthefold.co.uk/2014/05/14/tracking-virtual-pageviews-lightboxesmodals-via-google-tag-manager/ Thanks again for your input!

    | xerox432
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  • Some brilliant tips in here for finding toxic links that tools often don't bring up. it's worth noting that many backlink tools like Moz only crawl the parts of the internet that they feel are "important". When I worked at an agency that crawled its own backlinks (i.e. we had a tool that was similar to OSE and Ahrefs but was in-house), we did the same thing for our regular crawls. We'd do "deep crawls" that went far further only when necessary, usually due to inheriting a client with terrible spam links and needing to see the extent of the damage. The model and method taken by commercial tools has benefits and detriments. Moz, Ahrefs etc. do a great job, but they do not update as regularly as Google because they don't have the same processing power or storage as Google does. Moz's OSE updates somewhere around once a month with the team working to make this as quick as possible. If OSE were to include every forum page on every subdomain on the entire internet, this would be slower. Going off of what we would do for our every-day tool that was similar in many ways to OSE and its friends, we took a very comprehensive snap-shot that included the entirety of what appears to "matter" on the web and a selection of the deeper parts of the public internet. We did not index or show every .blogspot.com page online. For 99% of backlink analysis, this is fine and always will be. It's when you're faced with really bad spam that you need a more comprehensive view of what's out there. Majestic has a reputation of including more of this stuff in its reports, although you say you've already used it. The criticism of Majestic is that they often include stuff that was taken down a long time ago, or where pages have been offline for a long time. For the times when you ned a deeper view, Marie's suggestions are fantastic if you don't have access to a tool that can crawl deeper.

    | JaneCopland
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  • This was years ago (before my agency built its own crawler to do this), but I used changedetection.com on a client site where they could not be trusted not to arbitrarily change title tags without asking us first. It was a competitive niche and we had more than one failsafe in action to detect changes quickly, including (of course) manual checking. I like the idea of using a tool like this to monitor title tags or pages where the competitor's new content might be listed. Having not used the tool for this purpose I am not sure how effective it will be, but I see no reason why it wouldn't work. The trick would be finding pages on their site where this new content is acknowledged, whether that be a sitemap or index page, table of contents, etc. If anyone has other tools that might do the same thing in a more direct manner, that would be great!

    | JaneCopland
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  • I understand your directness, but for future reference I would be careful about name calling.  It's fuel for the fire for some people (trolls).  My original comments were not intended to be malicious, they were just ignorant. Besides that I have donated to www.charitywater.org.   I'm glad to see that your company is involved with humanitarian efforts and I'm glad I can help out.    And thanks again for getting rank checker updated.  Love that tool.

    | VanguardCommunications
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  • Did you talk to : http://adultadspro.com/ ?

    | Khem_Raj7
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  • Thanks for following up Chris, Yes it does sound a bit shady when they don't respond to questions about their product. Let that be a lesson to us all about customer service. Cheers, Everett

    | Everett
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  • Linking out gives away link juice. That's how PageRank works. Someone links to you, they give you some of their PageRank, you link to someone you give them some. Matt cuts once said it can be beneficial to link out but did not elaborate. I believe he means as a user experience. But the google PageRank algorithm shows you give away PageRank

    | AlanMosley
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  • You need to set goals first for your account give a dollar target to those actions , track those goals in adwords and raise or lower bids based on how much those actions costed you to achieve per keyword. It could be a view of a key page , signup etc - but a 250 monthly budget is very low unless you have very little competitors.  - Look into google grants if you are a 501c3 non profit it can give you up to 10k of free spend* *if you can spend it - restrictions apply

    | DavidKonigsberg
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