What different between Facebook organic and referral

[WearYouWant]

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[soralsokal]

I have a similar problem. Around falf of my traffic from Facebook is marked as 'direct' in Google Analytics. This makes it very hard to analyze the channels.

[MikeTek]

I have not seen this particular problem with Facebook traffic before. You should only see Referral and Social traffic from Facebook.

Do you have any filters active on the Google Analytics profile in question that could be altering the Medium setting for this traffic?

Or is it possible that you have campaigns set up for Facebook traffic that have an incomplete use of UTM tracking parameters for Google Analytics?

One other possibility is that certain pages have been indexed by Google with the UTM tracking parameters included - this URL, for example, is indexed by Google, which is likely to be causing strange results in your analytics: http://www.wearyouwant.com/en/fb/?utm_source=Facebook&utm_medium=CPC&utm_term=free+shipping&utm_content=landing&utm_campaign=Facebook%2Blanding

Best,
Mike