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Category: Online Marketing Tools

Discuss the online marketing tools that help you to succeed.


  • If you don't have anyone yet, definitely check out our recommended list for great companies to work with.

    | EricaMcGillivray
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  • Are they sites that you built, or are you looking for a solution for Dealer.com and other automotive website vendors?

    | WhoWuddaThunk
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  • What Semalt is doing is also known as "referral spam." Here is more information from the Google Product Forums, including how to block Semalt...however, don't go to Semalt's site and try to do it with their tool, block them via your .htaccess file https://productforums.google.com/forum/#!topic/webmasters/VdmF4xDYnDE My favorite line is "The company is engaged in old school stupid customer acquisition techniques (referrer spam).  As to their links from their site, they belong to a class of links that I call fungus (automated crap).  As to the referrer traffic, it is crap traffic that is meaningless to you.  If you can isolate the IP addresses used by the company, block them via .htaccess (but beware that they may spoof their IP address and you don't want to block a legitimate IP range)" The thread contains instructions for adding code to your .htaccess file that will block them. Hope that helps!

    | danatanseo
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  • Hi Phil, Welcome to Moz, and thanks for this comment! We do ask that you disclose any affiliation you have with products that you recommend. It appears that you are or were the CEO of SEOlyze, per http://www.pactas.com/assets/case-study/seolyze-cs-en.pdf. Please feel free to reach out if you have any questions regarding Q&A or Moz in general. Thanks! Keri

    | KeriMorgret
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  • Hi Gary, We were advertising articles for non profit client based out of Canada. The CTR was low at .06% but i guess that would really depend on the content that you are promoting. The reporting interface is pretty basic , you will not get detailed stats on every single publisher that drove traffic to your site. Their network does include popular sites like CNN, Fox. The distribution might be a lot better in the US . We only targeted Canada with this campaign. The key to success with this platform would really be the viral nature of the content being promoted. I'd suggest you give it a shot with a small budget to start and see how it does. Cheers, SEO5..

    | SEO5Team
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  • From a web development standpoint I use them I actually have 2 bookmarked both at home and at work. http://mxtoolbox.com/SuperTool.aspx http://dnscheck.pingdom.com/ The reason I use them is to test how a website / dns is behaving from IP's other then my own. I've had cases where I could not access a website from my address yet it was able to be accessed from another. By using pings and tracerts you can help understand if there is a network issue in the route or if you tripped an internal IP block. The two I listed have many other useful features that help.  MXtoolbox also shows you if your website has been flagged in a blacklist as spam. To answer if they they are worth it? Well, I've never purposely clicked an ad, if you're looking at it from a revenue generation standpoint, however they do offer services that I am sure mid ranged companies would be very interested in knowing, like when your site goes down. Just my thoughts hope that helps

    | donford
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  • Sure!  I'd still recommend getting things set up yourself within Adwords as a first step.  Use lots of different segments to reach the right set of potential customers.  You can do segmenting within Google Analytics now for Adwords retargeting (read more here).  Retargeting has even made its way into search ads (see here)! We ended up partnering with Adroll and Doubleclick, and we continue to work with both.  It's nice to have at least 1 retargeting partner outside of Adwords to get extra reach outside of the Google Display Network.  With Adroll you can also try out retargeting on Facebook and Twitter (although you can run those in-house these days as well).  My impressions are that Doubleclick is a little less sophisticated, but has added some nice scale as well for us.

    | john4math
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  • The Klout FAQ page has a great deal of info. Link below: http://support.klout.com/ Cheers, SEO5..

    | SEO5Team
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  • Looks really interesting. Big brand names like Visa and LinkedIN recommending it. Keep us posted on how it goes.

    | SEO5Team
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  • If you are concerned about fluctuations in the search volume there is no 100% accurate way of doing it (that I know of). You can use Adwords keyword planner to see the average traffic by month for a keyword, however this only produces the searches for the exact match that you input. Fortunately you can input multiple keywords, for example if you are looking for the number of searches for an Estate Agents in Springfield you would write in a little list of the likely searches: Estate Agents Springfield Estate Agents in Springfield Springfield Estate Agents And so on, and so forth. You get the idea. This produces a graph which when you hover over the month, it tells you the combined number of searches for your keyword matches (and breaks it down so you can see how much each phrase contributed). What I would do if I was short on time each month is save the list of phrases for each of your keywords in an excel file and check the total search volume at the beginning of each month for the previous month. This will give you a good idea of whether or not the changes you are making are effecting traffic. Understandably this will initially take some time but once the lists are done it is just a case of a quick check each month. Using this with Analytics (and annotations, of course) will hopefully give you the more accurate display of how you are performing against the current and past trends.

    | Lee_Thomas
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  • Raventools is great, along with AWR. Both allow anlaytics integration, with easy to understand reports.

    | David-Kley
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  • Agreed here. I'd be much more concerned about the traffic to your site via your analytics program, if you still have the same amount of leads/conversions/sales, etc.

    | KeriMorgret
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  • I am happy you found it useful  did it answer your question? is there anything else I can be of help with? Sincerely, Thomas

    | BlueprintMarketing
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  • AdRoll is the culprit it seems. If you've seen increased spend, contact them, they are quite aware of the issue. More in a new post by Barry at http://www.seroundtable.com/adroll-invalid-traffic-18922.html

    | KeriMorgret
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  • Anytime Marissa! Cheers

    | DavidLee
    0

  • Hi, For now that's the only thing that I saw was off from a usual implementation of the tracking code. As you're using rocketscript as the type of the tags the events might not get fired correctly.

    | Martijn_Scheijbeler
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  • Well... I can NOT put my recommendation behind this tool just yet but it is worth looking into. We have been messing around with it recently but havent yet decided if we wwill add it to our tool belt. https://www.videolc.com/ But again, give it a shot and see what you think. Might be good, might not. Sorry I can't give a more definitive recommendation. Hope this helps!

    | Bryan_Loconto
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  • Thanks very much Niner52, I will pay attention to 301 and sitemap! Feeling more confident with the decision

    | Tuyuca
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  • Hi there, Whether "links" pass any value is determined by how they're structures, so different content sharing platforms do and don't pass SEO value on a case by case basis. If the content is shared in an iframe, goes through 302 redirects or other similar techniques, is blocked from search engines, contains nofollowed links etc. then it offers no value. This is the "proper" way to share paid advertising content as far as search engines are concerned. If you view the source of a page on which an Outbrain box appears, then search for the text used for link titles in that box, you won't find them in the source code. There is no a href link to the linked-to articles. This is because the content is being drawn in from elsewhere via the widget. As such, it looks identical to the regularly-linked to content, but it's not appearing in the source nor passing SEO value. Again, some services will set their content sharing up differently, but they'd be remiss to set up a service that linked directly to external content, for money, in a way that benefitted the linked-to sites' SEO. Google frowns on that solely because it would be a paid link. Cheers, Jane

    | JaneCopland
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  • You should check out Prestashop. It has a catalog mode and can be flipped to ecommerce with the click of a button.

    | LesleyPaone
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