Category: Online Marketing Tools
Discuss the online marketing tools that help you to succeed.
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How to I calculate the traffic amount for a competitors website folder?
Pull the site stop searches via semrush.com. With that report then take everything out except for the landing pages and traffic % columns. Now consolidate all the duplicate pages and sum the traffic % using the excel consolidation feature. You'll be left with the top landing pages sorted by estimated search traffic %. It's not perfect but it's not a bad estimate either... especially if they have a lot of data available via SEMRush.
| eyeflow0 -
Thoughts on HARO (help a reporter out)
Hi Audrey, It's very niche specific, sometimes you have to wait for months before the right opportunity comes up on HARO. That's why it could be part of your overall strategy but I would never ever completely rely on their services. Like Eslam mentioned it's probably a better idea to create the best researches or content yourself to make sure the press will mention you. It seems really hard to get stories up with the biggest publishers in the world but in the end it's not that hard if you put the right effort in. Usually it takes less time in my experience then writing the average guest post.
| Martijn_Scheijbeler0 -
How to setup custom rss emails for blog
Adding on to what Ryan said, you can setup RSS to Email functionality for multiple lists (I think - haven't needed to do this exact setup). When you do, name the lists similar to the categories. As a sidenote, there's a way to do this with segments all contained within one list, but I don't have details on that. See the resources below. For the RSS feed, you'll use the category URL and add "/feed/" to it to get the category-specific RSS. For example - http://news.nursesfornurses.com.au/Nursing-news/category/lifestyle/feed/ will be the RSS URL for the Lifestyle category. You'll have to do a slightly custom onboarding setup to allow users to adjust their categories when they first signup, or you can simply let them opt out of specific lists when they hit the unsubscribe button. Mailchimp also has a feature called conditional dynamic content that allows you to send a master newsletter, and only add specific content if the user has selected it: http://blog.mailchimp.com/conditional-dynamic-content-in-mailchimp/ Here's some other articles in their support docs that describe different ways of handling this: http://mailchimp.com/resources/guides/mailchimp-for-bloggers/html/ http://blog.mailchimp.com/rss-to-email-tutorial/ Lists Options: http://kb.mailchimp.com/lists Segments Option: http://kb.mailchimp.com/lists/groups-and-segments/about-segments-and-groups
| KaneJamison0 -
Is Cision Worth it?
I don't have any experience with Cision, but I have tried a tool that may be similar. https://www.hey.press/list hope this helps, Anthony Biondo Creative LLC http://www.biondocreative.com
| abiondo1 -
Webmaster Tools Impressions - Site Redesign
I'm with Ryan - old data. I'm theorizing here, but think it has to do with the way Google reports queries. They say they report the top 2000 queries that resulted in pages from your site being displayed in results over the reporting time period which is, by default, 30 days. They're reporting the top 2000 query-page-result combinations. Since the redesign, you've had both old and new pages displaying in results so the number of query-page-result combinations could have as much as doubled, depending on how many of the new pages are indexed. It could take a while before you see impressions start to rise again but I think it's a reporting problem and not a visibility one. My two cents.
| DonnaDuncan0 -
Rss sharing
Agreed with Dennis. I generally use Feedly which has good suggestions for related feeds. I think Zite is similar to Flipboard?
| KaneJamison0 -
Before purchasing an old domain what should I consider?
Well, depends, if it´s a GOOD domain there are some very interesting benefits against a new domain: Domain age is still a positive SEO factor:-) Domain authority, will also help you to rank If the domain has domain authority, it probably has some inbound links ( as i said, its important to check if they are good ). This practice is may not be so ethical, but it´s possible that looking into the domain past with archive.org, you may find interesting content to use that is not longer indexed in google results. You also can use an older domain to do a redirect 301 to your new domain and take part of the old domain authority, but as always, just do it when the old domain is completly clean and the topics match!
| ofw123870 -
Google Mobile Update
You can also use Google's dedicated Mobile-Friendly Test to ascertain if your site cuts the mustard or not. Yours, I'm happy to report, does.
| PeaSoupDigital0 -
Fetch & render tool not rendering static text content - do I have a problem?
Hi Andy, Here are the things that I would do to troubleshoot this problem (you have probably already done some of these things but here we go): Check robots.txt to make sure none of the page's resources are being blocked there Make sure you have no render-blocking CSS or JS happening above the static resources that may be causing the render tool to time out or otherwise not render the text Use the MozBar to view the page with JavaScript disabled, and then with the User-Agent set as Googlebot, to see how the page looks/whether the unrendered content is visible that way Right-click the unrendered content and select "Inspect Element" to get a detailed view of the HTML element and make sure the content is appearing (this will give you a more detailed view than using "View Source" would) Google a block of the unrendered text in quotes to see if that content on that page is, in fact being indexed If the page passes all of those tests, it might just be that the text content on your page is big enough that the Fetch + Render tool isn't rendering all of it to save on bandwidth. This is what I suspect is happening especially since the missing content isn't showing up in the list of resources Google couldn't access. Sometimes the render tool doesn't fully render large blocks of static text content (at one point their guidelines suggested that they started limiting after 200 KB of visible text, but that page appears to have been updated to remove that information). Basically this happens because one of Google's top expenditures is bandwidth - it takes a tonnnnn of data, and therefore money, to crawl and index the web, which is why things like crawl budgets are important. So sometimes they save themselves some bandwidth by not fully rendering static resources in the fetch and render tool. If the content is being indexed, I wouldn't worry about it.
| RuthBurrReedy0 -
Conversion Tracking with Google Tag Manager
Ha! I had no idea. Thanks Hutch. You teach me something new everyday!
| MonicaOConnor0 -
What are the best keyword rank checking tools(FREE only)?
I know it's old question but, serpwoo is probably the best KW tracker and niche tracker on the market. For $25 it gives 200 KWs, which is very good in my opinion. But the best thing about them is data they are providing (and the way they are providing it), a lot of insights without need to check other tools (time saving). All TOP20 results are shown on one diagram, you can watch websites gaining and losing rankings almost like in real time. Seeing algho updates isn't unusual also. Really like that tool too
| andre.kar0 -
Implementation Webmaster Tools Verification
Hi Erik With this setup - I fear you will have issues later on as well when trying to optimise the site for SEO (which part of the site will be accessible for the Google bot?) Rather than for Server Side redirects (based on ip) I would offer first time visitors to "Choose your country" page - and store their choice in a cookie, so they are redirected to the proper site on subsequent visits. As an example of what I mean: http://www.volvocars.com/language-selector. This way you can validate the webmastertools using both GA or HTML file. If that is not an option, than DNS seems to be the only proper way to do the validation (it is not as complicated as it may seem) rgds, Dirk
| DirkC0 -
Google Custom Search Options
You can define what sites results are returned. Which is why I said I would be great for domains with sub-domains. Its been awhile but I think you have to upgrade to paid to turn off Google ads from showing up. There was some reason besides the "Custom Look" which moved us to paying for it. It is super easy to install, you can make a blank page on your site and use the free version and see how you like it. We did this before going to paid. Hope that helps Monica, Don
| donford1 -
Tools or Software to check third party script of Ecommerce Site?
Hi, Could you explain what exactly you want to achieve? Do you want to validate that the Zopim script is present on all pages? If the script is embedded in the HTML - the easiest way to check if it's present on your page is using Screaming Frog (you need the paid version to do this if you want to crawl - if you have the full list of url's of the site in z .txt file , you could also use the trial version by using it in "List Mode"). Before you crawl the site - make 2 custom filters: Filter 1: contains window.$zopim Filter 2: does not contain: window.$zopim => crawl the site (if you only need to check if these scripts are present on the page - in Configuration>Spider uncheck the boxes for Images, CSS, Javascript, External links) => after the crawl - select the "Custom Tab" - applying Filter 1 will show you all the pages that contain the script - Filter 2 the pages that don't contain the script. Hope this helps, Dirk
| DirkC0 -
Marketo Attribution in Google Analytics
Hi, Have you set up analytics tracking on the pages of your subdomain also? If you are using Universal Analytics then sub domain tracking should work as is - all you need to do is put the same analytics code from your main site in your subdomain landing pages and you should see the original referral data. I am not familiar with Marketo but if you set up the above and start seeing a lot of referral data to the subdomain which looks like mail clients (gmail, mail.xxx etc) then that would indicate that the tagging in the mail links is not set up well and in that case yes manually tagging them with utm parameters will work.
| LynnPatchett0 -
Does anyone recommend any URL wire-framing tools
So you want each page type to cluster together into a single wire frame for that group? Or you want a list of URLs in a table that you can add comments to? Maybe use http://www.wirify.com within a couple of those clusters. Cheers!
| RyanPurkey1 -
302 errors with screaming frog
The 302 response code isn't an error, per se. It's a redirect code that generally means 'found'. It doesn't pass 'link juice'. Some of the common uses I've seen include using 302 codes for external links, when they can simply be set to nofollow. The nofollow link attribute is handy when you feel it's necessary to link to an external source, but don't want any of the baggage that comes with passing PR. In the worst case, someone moved pages 'temporarily' when the pages were actually moved permanently. Which may mean pages with incoming links at the old URL aren't passing 'juice' or 'PR' like they should to the new URL. Here's the Moz Guide to Redirect Codes for further reading. I don't know anything about your site, so there may be a good reason for the 302 responses. But the good reasons are quite limited.
| Travis_Bailey0 -
Developing an effective content marketing strategy
I'm confused when you talk about a content strategy and your spreadsheet looks like it's addressing only a subset of what I would expect in a strategy - that what, when and where. So maybe I'm just caught up in semantics, but I'm really wondering about your objectives, who your audience is, where they like to hang out, the information they want and need, and how you'll measure progress and/or know when adjustment is needed. I think those questions need to be asked and answered before you get to your spreadsheet. The content marketing institute has a very useful guide for developing a content marketing strategy that I look at from time-to-time. This mozinar provides some excellent tools and examples. I also like this 2012 Moz post by Stephanie Chang because of it's practical and manageable for most small business owners. I have no idea if you're a big or small business. Just say'in I find it easier to learn by starting small. I agree with Michael Edwards, that you maybe don't need to post the same thing to all platforms. The one restriction we all face is time and ties back to my other questions. Do you really need to be in all those places? I'd start narrower and have a plan to spread after have met with some success. The plan would include how to reuse existing content. For example, bundling post charts and images into slideshare presentations or webinars.
| DonnaDuncan0 -
How to Build a Rank Tracker
Hey everyone, Thanks very much for sharing your sources. Right now, the cheapest solution I've found is Digital Point. However, we are still looking forward to develop our own tool. We found some PHP repositories that look very interesting All the best, Guillermo
| guillermoga0 -
Best E commerce Platform for SEO / Flexibility
As far as the AdWords accounts go, you should choose the account that is performing the best and copy everything over through AdWords Editor. Before copying everything over, you will need to have one merchant center upload that has all of the products first then it's easier to move everything to the best performing account. I don't think there is any way for your Google Rep to be able to promise a transfer of history, so the account may take 4-6 months to return to a similar performance level. I think that managing all of these products in one place from an advertising perspective is significantly easier than running them all through a bid management system. and it's likely right now that they may be trying to compete against each other and drive up costs.
| JasmineA0