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Category: Online Marketing Tools

Discuss the online marketing tools that help you to succeed.


  • I'd suggest Cognitive SEO for this.. I'm personally using it and quite satisfied with the results. Hope this helps! Umar

    | UmarKhan
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  • Have you considered using the Campaign parameters in Google Analytics instead? Campaign Source: 3876_537 Campaign medium: affiliate_link Campaign name: prequalify-2 Something like that?

    | Everett
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  • Vernon Am a little unclear, but in short believe social is a way of distributing your content and engaging & connecting on a deeper level with customers.  However every piece of content for your site will in some ways be unique hence your statement:- In order to get the most SEO benefit from your content, you should host it on your site and distribute via your social channels. Right? 50% + this would be correct, but the nuances of various social displays methods ie instagram, facebook, or twitter etc. mean there will be variances. It really depends on your customer, what they are responding to.  So responding to your queries. What are best practices? It depends on your customer - moz has alot of UGC which often come up in search and brings people to site.  Yourtea.com uses instagram, a babysitting website, effectively emailing out blog posts. Keep creating your content on your site, distribute it and aggregate it along with UGC for display on your site? Yes, if it is creating a deeper connection with customers and they and responding to it. If so, what are the SEO implications of using these tools?  Again not a straight answer, but it will be positive if the customer reaction was positive. Except for google + - where you don't need a positive response.. google gives you a leg up anyway! Not sure if that helps, as there are so many outcomes available, even in same categories there will be differences. Especially for pulling in the UGC - anything?

    | ClaytonJ
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  • Interesting. If you share a screenshot of what you're seeing with the filters (IE 11 only, Bing traffic) here on Q+A as a discussion, you may get some more folks willing to share theirs as well. The Moz team would likely be happy to share ours.

    | randfish
    1

  • One quick option would be to use Google Hangouts On Air and simply use a static image for the video, with live streaming audio. Otherwise, mixlr.com and awdio.com are two other options for live streaming audio. Blogtalkradio.com is another option that appears to allow incoming calls? Soundcloud is good for hosting but doesn't do live I don't think. The soundcloud embed widget is a great choice for embedding shows on the CMS of your choice, such as Wordpress. Here's an example at http://www.contentharmony.com/blog/content-marketing-interview-with-technologyadvice/. Hope those help - please report back with what you find since I'm guessing others will come across this question as well!

    | KaneJamison
    1

  • Hi Umar, Thanks for your feedback. Also, the post on SEO challenges for .net sites is very helpful as well! Thank you! Jose

    | BCA
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  • Hi there If the URLs are relevant and have a spot to go on the new site, and it just so happens to be the same page, that's totally fine. Remember, you want to send and redirect the user to a destination that happens to be relevant to what they clicked on. Have multiple URLs point to the same site or URL is totally fine, so long as it's relevant and speaks to what the user planned on reading or seeing. If you do this, make sure that you update any internal links, backlinks, and sitemap information so that this new page is recognized as the new destination. Hope this helps! Good luck!

    | PatrickDelehanty
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  • I read this one a little fast last night. I missed the qualification 'and accurate'. Keyword Planner might not be what you're looking for. But you can get a lot of spreadsheet rows populated, fast. XD

    | Travis_Bailey
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  • Hey Corn, Definitely try to avoid the copypasta - it is not going to help your readers anyway. My suggestion for some free great content - contact some subject matter experts and see if they would contribute to your site. There are plenty of bloggers and (I am positive) teachers/professors that would be willing to contribute their knowledge...most likely completely free of charge. Doing some proactive outreach could not only yield great and relevant content - its going to help you build brand recognition, potentially improve your inbound link profile, and help pull in new potential visitors (pulling from the influence of your content sources...people love to share their own published work). Best, Christopher

    | NEdocs
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  • PR sites are a bit less used compared to a few years back as I believe Google made some algorithm changes based around PR sites. (correct me if I am wrong on this) so tread carefully with where you choose to place any PR. As for linking on PR articles Google I believe treats any links back to your site as advertising, so although it is good to link to your site for brand awareness, this is all it should be used for. Place a rel="nofollow" on any links back to your site to enable you to use this PR as advertised article. Google thinks it should kind of be a paid for link. Hope this helps.

    | TimHolmes
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  • Thank you, Jasmine.  That is a good point about CTR varying from one site to another.  A person might be able to look at the site and know if visitors will be able to see the ads. Some sites run ads, but they really don't want to run ads, so they have them down at the bottom of the page or in a corner where few see them.

    | EGOL
    1

  • No, you're not crazy, and you're not doing anything wrong. Twitter's advertising platform is still younger and somewhat less sophisticated than Facebook or Google. Some metrics such as audience size for keyword targeting are simply missing. As for geo-targeting, Twitter does provide the following options: Country State/Providence/Region Metro Area Postal Code Which while not as specific as Google Adwords Targeting, does allow you to narrow it down. My advice when working with Twitter is to experiment with smaller groups at first. As with any platform, the learning curve can be fairly steep. Hope that helps!

    | Cyrus-Shepard
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  • Knowing only what I do, I would think that yes, if they're proliferating what are effectively duplicates of their main corporate site, they'd end up with issues surrounding duplicate content. I'd suggest reading up on the effects of duplicate content here: https://moz.com/learn/seo/duplicate-content. That page is pretty focused on duplicate content on a single domain, but it'll still give you an idea. With so much cross-domain duplicate content you'd face similar issues, though I wonder if some spam flags would be raised, too (I'm honestly not sure). Of course, it's possible that all those duplicate domains canonical back to the original, or some other fix. But in general I'd expect there to be trouble.

    | MattRoney
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  • As per the previous two points, please do not look into using back link services, in the long run they are simply going to do you more harm than good. So avoid like the plague. Try to focus on generating genuine relationships and create rich content that is tailored to your user base. If you create great engaging content you will inevitably start to gather naturally earned links which is what it is now all about!

    | TimHolmes
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  • Hey Cornelius, It's a very vast topic but in a nutshell, Web 3.0 or "Semantic Web" means to get the best results on a query that matches with user intent. Check out these posts on Semantic Web that will give you the clearer picture of it: https://moz.com/blog/semantic-seo-questions http://www.seobythesea.com/2014/11/early-days-semantic-web/ Hope this helps! Umar

    | UmarKhan
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  • There are alot of lists out there. There is no correct answer to your question as every website has its own unique seo issues. So each website likely needs a different focus and a different tool. That said for ideas: https://moz.com/blog/100-free-seo-tools www.website-tools.net - this just lists them. The fundamentals for us are: Moz, Semrush, Similarweb & Blackdot & the tools pingdom/webpagetest for page speed. Though it depends on each seo adventure you are about to embark on.  If starting, I would have moz (plus read each blog daily) and semrush.  I have nothing to do with moz but it is the most wide ranging informative seo platform globally - when you add up all its parts. Hope that assists.

    | ClaytonJ
    1

  • You can definitely use Fresh Web Explorer (part of your Pro subscription) to track and get alerts.

    | EricaMcGillivray
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  • Not sure if some tool actually does that for 1000+ URLs but i guess Majestic should be your choice in that case. Again, I have never tried it myself so its advisable to get a 2nd opinion

    | MoosaHemani
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  • Hey Lesley, Have you tried URL Profiler? I remember, they used to have this feature. If not, do let me know if you're able to find any other. Thanks, Umar

    | UmarKhan
    0

  • Thanks Bob! That was awesome! All the best! Fernando

    | Graphbyte
    0