HTTPs on Internet Explorer 11

[dmmoon]

Hi everyone,

Recently a SEL post talked about Bing Search Traffic shifting from Natural Search to Referring Domains in several analytics platforms.  This was due to the encrypted search update. However, I also saw another post from Microsoft stating that IE 11 would leverage HTTPs on IE 11 and Windows 8.1.  Could this browser update affect search traffic as well?

Thanks!

[randfish]

Hi DMMoon - it's possible that Bing will make changes that mess up how analytics counts their visits, but hard to say for sure. They have made those errors in the past. My advice is just to keep an eye on your analytics data as they make the changes, and if you see Bing traffic drop when they move to HTTPS, you've got a likely culprit! The SEO news world will probably report on it, too.

[dmmoon]

Hi Rand - thanks for the reply.   The reason for my question is I'm noticing a drop in search traffic across several search engines coming from the IE11 browser around the time of HTTPs went live on Bing and IE was rolled out.  Just wanted to see if anyone else in the industry was experiencing the same thing.  I'll continue to monitor our analytics and the forums to see if this is the case.

Thanks!

[randfish]

Interesting. If you share a screenshot of what you're seeing with the filters (IE 11 only, Bing traffic) here on Q+A as a discussion, you may get some more folks willing to share theirs as well. The Moz team would likely be happy to share ours.