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Two ways: Create campaigns targeting keywords like "marines boot camp" "army boot camp" etc. Stick with keywords like "boot camp" but add lots of negative keywords like "-fitness" and "-weight loss"

Jack, Google ignores the keyword meta tag completely, and doesn't pay much attention to the meta description tag for ranking or relevancy purposes. This blog has a lot of good info on how to optimize a page for your keywords: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

As mentioned, most tools get their data from google's adwords keywords too. It can be difficult to put yourself in the heads of prospective visitors. I know I find this hard, especially when you know little about the business the site you're working on is in. Can you look at your site analytics to see the search queries people are using to find the site already? This might give you an idea for the type and structure of the queries that real people are using. This might give you ideas for other related terms. Is there the opportunity to talk to / survey existing customers to find out how they found the site, what they were looking for etc? Can you look at the competition and see what search terms they are targeting. As well as the exact terms, look for patterns that might suggest other opportunities.

You're welcome Phil, glad to have helped

Correct but keep in mind that seo does effect longtail words you arent going after as well.

Just use DiegoEstates.com and stay away from long spammy hard to type strings of keywords. unless your site is trying to be a  spammy seo type of site with bad content and manipulative tactics.

Excellent question and a great response. I guess the original query is still out there - do stop words have any real SEO impact?

If you have mulitple clients like I do, get an Adwords MCC account. From there you can start your own profiles OR link to other Adwords Accounts. http://www.google.com/intl/en/adwords/myclientcenter/

I have not used market samurai before. If you are looking for keyword tools besides External, try SEOBook.com's keyword tool.

Looks like the exported CSV shows the top 50.  Any idea if more data is available here?

By SEA I mean paid search in general. I would pick Google AdWords and use search query reports combined with conversion data.

If some of the pages receive a decent amount of traffic (100+ visits per day), you could possibly change the title tags and place an annotation in Google Analytics. Give it X weeks, and measure the increase in organic traffic to this page (or set of modified pages). Quite tedious but somewhat measurable.

You will learn way more detail here: http://support.google.com/adwords/certification/bin/static.py?hl=en&guide=23648&page=guide.cs This is for the Google Advertising Professionals.

Keywords can definitely flux per season. We've also been scrubbing some of our data, and Lavellester is correct that if some of our data sources change their opinion, our tool will change too.

Its in respect to the data from the Google keywords tool api - exact match - Allows your ad to show for searches that match the exact phrase exclusively broad match  Allows your ad to show on similar phrases and relevant variations more info here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=6100

Greetings, Matt! Thanks so much for coming to Q&A to ask your question. Your assessment of the situation is an honest one - how much can one say about auto insurance over and over again? Member, Ressler Motors, has gotten you off on the right track here, thinking outside the box to discover creative types of content that could make each page different. I would further recommend discovering how you can personalize the pages in a meaningful way. For example, each city page could tell a real story about insuring a real driver there. This would take some doing - you would need the company to identify a happy customer who would be willing to tell their story and you would have to arrive at a level of privacy for them that meets their comfort at the same time. So, you might not publish photos or full names, but getting a driver from City X to describe why he needed to come to your client's company would make this page different than your page for City Y. Similarly, you can mine the staff at the company for other stories. Get them to describe what is most common in different towns in terms of the types of issues that make for high risk drivers. Does town X have a lot of DUIs, while the highway passing through town Y engenders a lot of speeding tickets? Does the company offer any type of seminars about improving one's driving record? Could these be featured on certain pages? How about interviews with highway patrol officers explaining their side of the story? How about advice for parents whose teens have already racked up a bad driving record? When should they take the keys away? When will the law take the keys away in these cities, towns, counties? Ressler's idea about photos is excellent, complete with good captions, of course, and I definitely think there is room here for videos. Statistical videos (with text descriptions) showing worst traffic areas in town with stats of the numbers of accidents and violations would be unique and very local. How well your client is funded and how invested they are in the creation of quality pages vs. squeaking by with the least possible effort is likely to determine how far you can take this. Assuming that the client has only one main office, I would expect the pages to have to be pretty strong to break into the organic SERPs because the client is likely to be outranked by companies with actual physical offices in the neighboring towns in the Local SERPs. I think the overall picture needs to be one of telling a compelling story about what happens in each of the towns in terms of driving problems, who these issues affect and how the company can help. You may want to engage a creative copywriter to manage the project, but I do believe your richest data sources for whatever is written or produced will be the company's clients and the staff. I hope this helps. Good luck! Miriam

The Keyword tool will not give you local or regional suggestions. You have to set it to do it. It will though assume a country and native language for you based on your profile information. You can reset all this depending on how refined you want your keyword research to be or how broad. See my image below: 6483856371_5cd99c3342_b.jpg

do you mean clearing the cache and history, each and every time you check? obviously, i love the seomoz toolkit, but with numbers run only wed - they are usually not even close. i did have some friends check it, and it closer the to numbers i had yesterday (on the front page - which of course is every clients battle cry - they don't want to hear about conversions). thanks -