Welcome to the Q&A Forum

Keyword Competitor is a pretty cool tool. If you enter your competitors domain name, you can find out all of the keywords that they are ranking for and it will even tell you what page and position the keywords rank for like your example above. You can check it out at KeywordCompetitor.com.

Looks like i was wrong. this tool (now that it is online) does not appear to give any traffic volume numbers, unless i am not looking in the correct location??

PS: 5. Would be -> do SEO for the best converting keys I do not know a tool, that predicts conversion rates. But if you see, that a competitor is doing heavy link-building on a page / key, it is very likely, that it is converting well You could try this just with Open Site Explorer here at SEOMOZ. Check the domain of a competitor -> click on "top pages". You will see the most linked to pages. Check the titles of those pages and with a high probability you will have his top converting keywords.

When it comes to keyword cannibalization, you should not link away from your page with that pages keyword to a page you do not want to rank for that same keyword. If page A and page B both are equal in optimization for ford, then you link from A to B with the link text Ford, B will now be more relevant, but don’t let rule your decisions. Since ford dealer also needs to rank, what better way than to link to it with the keyword from the home page. it’s a bit like having money but never spending it. OK now lets introduce Page C, lets say it’s a contact page, you don’t want it to rank for Ford. Then you do not want to link to it with the keyword Ford (example Ford contact page). You would be wasting the relevance.

Hi there, I'm not familiar with Market Samari so I can only speak to Google's KW Tool. The SEOmoz tool compares the PA, DA, and other metrics of the top 10 results for your keyword and give you a score.  The Google tool is most likely looking a true search volumes and not at the actually sites in the top 10.  I get little to no value from Google's tools as it doesn't help me determine how hard it will be to rank. Once again, I feel that the SEOmoz tool is much different than the tools you mention as it compares the current 10 ten results to your site and lets you know what site has the best metrics. The tools scrapes the 10 results from the keyword you enter and calculates the score and data from that. It seems you ran it correctly and you should be able to compare your site to the top 10 results for that keyword. A thing to remember is that for Niche Keywords the data can be deceiving since there can be strong competition for keywords with low value.

Their exact match is the same as phrase match in google. For example, for keyword nissan patrol you'll get these numbers: Broad and exact

Thanks Alan, I would be focusing on local searches such as "Buying a Home Rochester MN" etc. I have been working with my clients to get their business pages created on the various business directory sites like Google Places, YellowBook etc.

I also found this post by Rand to be helpful for planning individual pages and the site architecture as a whole. http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions

Would the best tactic be: Develop and optimize two pages.  One for each of these similar keywords.  (Clearly not the best UX). or Try to optimize a single page for both. I would develop and optimize one website.

Start by clicking the "Learn SEO" link at the top of this webpage.  Study everything that you find there. Come back here and ask specific questions when you have them.

With this particular keyword phrase, I'm not surprised at the difference between the two search estimates. If broad match targeting is selected for this phrase, ads would be eligible to show for searches containing the words find and deal, either together or separate, and possibly with other words included in the search query. If phrase match targeting is selected, ads would be eligible to show for searches including the words 'find a deal' in that order (I don't believe the "a" is factored in), in addition to searches including other words, as long as the keyword phrase is in order within the query. See: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100 for more details on keyword match types. Without doing any additional research, I would suspect that the keyword phrase "Find a Deal" when targeted with broad match would include wide ranging possible searches, e.g. "Vacation Deal", "Deal on Umbrellas", "Find Shoe Stores", etc.  Obviously, the numbers from broad match targeting here are going to be higher in volume but much lower in relevancy.  In contrast, analyzing "Find a Deal" with phrase match is going to be limited to searches such as "find a deal on electronics", "how to find a deal on hotels", "find a deal on Seattle hotels", etc.  This limitation should result in lower impressions but greater relevancy and conversion rates. So as far as what match type numbers are most important to you, I would say that it depends on what your business offers and how precise you have to be with your targeting in order to attract a relevant audience.  If you offer every possible deal on anything under the sun, broad match becomes a bit more attractive.  However, I imagine this isn't the reality of the situation, in which case you'll end up often having a mismatch between user demand and website supply, as well as lower CTR and CPA with higher cost if employing paid promotion.

It is better to have them in order but they do not need to be. You will come across the terms, exact, phrase and broad in SEO a lot. Lets say you have optimized for “Bridging loans” Exact is best this is when someone types in “Bridging loans” Phrase is next, it is when someone enters “I need a bridging loan for my house” Broad is when some one enters “I have got bridging or my loan” All things being equal, if someone has the text A B C on their site and you have C B A, you would both expect to rank for ABC, but of cause they other guy will beat you.

I never use user generated content on its own. I always try to put some description besides like if it is a product than I give a brief about the product, where I can use it's name in the title, in the headings and maybe with a picture. The length depends on how much research would you like to do. Than in the end II alwas encourage people to share their opinion. I do it this way. I think that simply user generated content should be enough if you are targeting something so new, that nobody or really few people know exact things, everybody is rather just guessing about what is might exactly be or how should it work. In this case nobody will have long content with much keywords te beat you with.

Hi Simon, Thank you for sharing. Read through the beginners guide and this is starting to become clearer! Yes that's correct, the target audience is employers looking for employees. I want them to come to the website and register their staff needs with an online form (free because we're a non profit). Thank you for the advice to look for more generic keywords with higher volumes. I'll continue searching. Targeting keywords, ok, so it's a good approach to target a combination of generic and long-tail: -One topic per page with one main keyword. Also supported with secondary keywords (2-3). I'll continue searching within these guidelines. Thanks again. Jason

In the case you provided I would make a page specifically for "upside down cars" and from that page have a link to another internal page that is specifically for "blue upside down cars". The goal is to be the most relevant for the specific search conducted. If one was to search "blue upside down cars" then your "blue upside down cars" page should be more relevant than just "upside down cars" and therefor rank better for that specific search. Now the question is does "blue upside down cars" merit a page all on its own or should it just be a paragraph and or section in "upside down cars"? It helps to ask yourself these 3 questions: 1. Do you have enough useful informative content to fill a page just for "blue upside down cars"? 2. Is there enough searches conducted for "blue upside down cars" that I should make a dedicated page. 3. What does it mean to me or my client to rank well for "blue upside down cars". Hope this helps.

So you want to rank for the word OR? Or.... Vente d'or sur internet Because thats what your title says.