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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.


  • I think that this is a good way to sample the traffic.

    | EGOL
    1

  • Personally I would use your first "Maker of Blue Widgets..." title. It does a couple things in my opinion. First, since your brand is not very strong but possibly the widget is well known, the release is more likely to get picked up by media (though sadly awards press releases seldom do in my experience). Second, assuming you are buying the upgraded "SEO" package, it themes the press release more about the widgets than your brand. As long as you use good link text as well, this will make the links to your site more about the widgets than the brand. Of course if you are looking for brand recognition then go the other way.

    | DirectiveGroup
    0

  • You could use Xenu or Screaming Frog to pull out all their page meta titles (assuming they are optimized for keywords). To find the keywords they are really going for, use something like MajesticSEOs frash crawl index to see the top pages they are building links to... the anchor text used will be the give away.

    | SEO-Doctor
    0

  • Have you tried any of these? http://www.searchenginejournal.com/top-tools-for-domain-name-brainstorming/7208/ In my experience the best domain suggestion tool is a group of people brainstorming in a room. Start off by writing everything down, however stupid it seems, as it might lead to something you like, and then run through and eliminate everything unsuitable later. I use thesaurus tools such as those in word processing software, and online. There are some important things to consider here: http://www.lifehack.org/articles/lifehack/how-to-choose-a-domain-name.html - and I just saw this while I was there: http://www.lifehack.org/articles/technology/how-to-brainstorm-domain-names.html

    | Alex-Harford
    0

  • Thank you for both responses. I really appreciate it. Have a good day!

    | mikedw
    1

  • Hi, Network Solutions sort of does this. http://www.networksolutions.com/ On their homepage just type in a keyword (don't worry about checking the boxes it checks all variations of .net .co ect...) On the results page, not only does it give you expired domains or soon to expire domains, but also suggestions it would seem on the keyword you used. Just scroll to the bottom of the page. Hope this helps w00t!

    | Jinx14678
    0

  • Infact this problem is for me too.I am trying to understand the Keyword density analysis.But somehow the basics of this analysis in my mind is not in place. Can anyone elaborate how to understand the keyword density and use the hot words for meta keywords in our websites. Thank you beforehand Amit Ganguly Promote Green Promote Sustainability !

    | amit.ganguly
    1

  • Here is an example. It seems to be of little value to rank for: The word is "tool competition" and has a search volume for exact match is 46 and the CPC is over $17. However when I google that term I saw no ads on my US or Philippines IP addresses. So I'm GUESSING that there are ads targeting a website of high value.  I know very little about AdWords. Doesn't have much to do with SEO now that I think I figured it out.

    | RustyF
    0

  • OK, to answer the primary question of "My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume?" It's important to check on that keyword phrase, but in the case you presented, it's not going to be a huge factor in your decision process. Had the modifier shown 1000 searches per month, than it would naturally be more worthwhile. It's very difficult to estimate long-trail traffic based on keyword data from Google's Keyword Tool. There are plenty of keywords that are listed as zero or negligible traffic, that send me plenty of visits. You'll have to make the call for yourself as to where to draw the line in terms of what keywords to focus on for page-level, and what keywords to focus on solely within the content level. In other words, some keywords will be valuable enough to dedicate a page to, meaning targeting that phrase in your title, h1, and in your content and images. Other keywords are just long-tail phrases that should be within the content but not have an entire dedicated page. In the particular case that you presented, I believe that creating an article titled "10 tips for job interviews" would be an excellent way to rank for "tips for job interviews". Google is advanced enough to know that a piece of content titled "10 tips for job interviews" is equally valuable to a piece of content titled "tips for job interviews." In my opinion, what you should really worry about is how you're going to get enough links to that piece of content for it to ever rank, not whether or not the person is searching with small modifiers like 10 tips, etc. I'd probably try and get 10 experts to each weigh in with one tip - this will be a much more valuable piece of content than something you write yourself. Otherwise it will just blend in with the crowd.

    | KaneJamison
    0

  • I was not pleased with Spyfu.  Though their Recon reports look great, as they provide data on how much you profit is to be had by ranking higher on certain terms. I am looking forward to using the SEOmoz reports and adding in Adgooroo's Tornado reports (which also supply missed profit) for clients.

    | Uramark
    0

  • Thanks for help. The reason why I asked is that Google Adwords is behaving very awkwardly. A 'hight' competition  keywords with a figure of 0.85 appears to be 'Medium' 0.26 when exported to CSV. I don't know which one to trust. I am not sure why the figure changes when exported to CSV. Quite strange. Have you experienced anything like that? Can you offer a solution to that? Also, you have already answered my  next question. Why doing searches I should enable 'Exact match' and 'phrase match'. Yeah?

    | KS__
    0

  • Thanks, I also use Statcounter and have been using that by just browsing the list. Wanted to make sure I wasn't missing something here. Hmmm, I need to upload a picture too.

    | RustyF
    0

  • We've been pretty pleased with Wordstream. KeywordDiscovery.com is a decent alternative as well. The real question is what type of keyword research are you doing? Are you researching keywords for expensive link targeting, where getting search volume and competitiveness accurate are very important? If so, I'd stick with Google's results or Wordstream. Are you researching keywords for blanket content creation? You probably want a bigger keyword database like KeywordDiscovery.com Depends on your needs, I suppose.

    | HiveDigitalInc
    0

  • Good article, Doug.  Thanks!

    | NiallTom
    0

  • Hey Garry, The best lessons that helped me over the last two years are: -Only analyze the strength of first page of Google results (MOZbar + keyword optimization).  Forget about exact match, intitle, and inurl numbers, etc. -Make a huge list out to the long tail.  Group similar phrases together over time.  It is an ongoing process. -Write more content above all else, insert your long tail phrases all over the place, then analyze.  Let the tools point you towards topics and niches that are working in your market instead of PPC (I don't have that money to waste).  You will be surprised about the route analytics takes you.  Don't corner yourself into thinking about a few topics. -Look in places other than the Adwords Tool since the vast majority of Internet Marketers and SEOs look there.  I like Keyword Optimizer Pro and again, my analytics. Take care, Jared

    | JaredBroker
    1
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  • I would say focus on putting locations into your alt img tags and let Google figure out the location by site scraping rather then keywords. Diversify your keywords to reflect that you are a "wedding photographer" and get yourself listed into some local directories and that should help put you on the right track. I would also look into making connections with links from websites in your area and get yourself listed with Google maps and getting some images posted in some social relative to your area. For local pictures I say social, social, social!

    | Brother22
    0

  • I would make content pages for all of those.  Not chest-thumping market-speak content, but informative stuff that is targeted for lawns in your area. Demonstrate your knowledge - that builds credibility and gets a page in the SERPs for each of those services that you sell.

    | EGOL
    0