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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.


  • There has been a known issue with keyword tracking with SEOmoz and Google.  I think the campaign rankigns are working but not the rank tracker tool. That being said, can you give us a keyword and site to see if we can have same results. Do you have any personalization set on your search? What browser? (Are you signed in or have you added a location?) Make sure you are using the non personalization search string when you do your search. For keyword phrases: http://www.google.com/search?q=_keyword1_+_keyword2_+_keyword3_&pws=0 For single keywords: http://www.google.com/search?q=_keyword_&pws=0

    | DarinPirkey
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  • You might also want to consider using Google Analytics virtual pageviews and custom events for tracking of interactions on your site which are not tracked by default.  This would include things like: Download of PDF or other 'non web page' files. Social media interactions ('likes' and 'shares') Clicks that show/hide content elements with CSS and/or JavaScript Tracking these interactions in Google Analytics will lower your bounce rate, though obviously you would not actually be improving the user experience of your site.  I think though, that having your bounce rate be affected by meaningful user interactions on your site like these will give you a better sense of what your 'true bounce rate' is (meaning, the percentage of users who come to your site and literally do nothing).

    | Ben_Alvord
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  • Great answers here. Keep in mind the idea of "keyword stuffing" is a fluid concept. A well-written Wikipedia article may use the same keyword 60 times without being flagged for stuffing. Context is key. If it makes sense to use your keywords multiple times than it's usually fine. The biggest violators that we usually see are in the title tag "Buy Cheap Florida Homes - Florida Home Finder - Your Best Florida Home Broker" - ouch! As for plurals, Google will rank different pages differently based on what they perceive as searcher intent. I don't know of any hard and fast rules here - some plurals are considered synonymous with the singular version, while other times it can make a difference in ranking.

    | Cyrus-Shepard
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  • Hi Timothy - the rank tracker tool has been working the past few months, but is, sadly, once again down for maintenance (as per http://www.seomoz.org/dp/rank-tracker-update). That said, the PRO web app - http://pro.seomoz.org - is still working and can show keyword rankings history. If you're looking for a purely free, on-demand rank tracking tool, we recommend SEOBook's: http://www.seomoz.org/dp/rank-tracker-update Cheers!

    | JoelDay
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  • I would: Keep the photo on Houzz Make sure you're linking from Houzz to your site (dofollow if possible) Keep working on your site, so you can rank about Houzz, then you'll have 3 first page rankings

    | AdamThompson
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  • The way Eliathah is suggesting is correct if you are looking at external links from your site. If you are look at links to other pages on your website ("lot of pages on my site") then i would never nofollow them unless they really are only the increase the number of pages on your site and don't contain any real usefull info. Then again, why would you make a page without any usefull info right? Hope this helps Kind Regards Jarno

    | JarnoNijzing
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  • Hi , It really did help Many thanks for your time Best Danny

    | Dan28
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  • Thanks Joram and Thomas, for the advice. It made things much more clear!

    | danielpett
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  • It is always tricky You question is quite dangerous to SEO world as it is something that is varies from case to case. As far we don't know the product, targeted market (luxury, high street?), analytic data (conversions,sales funnels?) and can't compare it - there is no clear answer to your question. Conversion rate in organic search usually depends on the social activity, referral/quality traffic that converts, brand awareness and reputation of the brand. So, it is constantly varies even in seasons! As far we don't know your situation we can't share our experience with you. And even if we would know - there is newer precise guarantee on anything as Google changing rankings/algo constantly and even if you can predict something you will be lucky if that will actually take place. Instead to be magician and predict something I would investigate analytic account closely, pull data out of organic search from previous months, compare it and then show the owner this data and tell him possibility to increase the conversions via keyword visibility boost. Hope this helps, regards, Jungles

    | Jungles
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    | Jacobe
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  • another update to this.  Adwords was restored to Raventools today.

    | matbennett
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  • Take into consideration below points: 1. Current ranking of your Blog post ?  Suppose your post is on 3rd position for particular keyword. Try to find out such keyword through Google analytics and try to improve ranking of those keywords. 2. How do you do keyword research ? Are you using "category" in Google keyword tool ? You should have to use that as per your  blog theme. As per requirement I think "Google keyword tool" in enough for you.

    | SanketPatel
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  • I agree with Dana Google analytics if set up correctly is an extremely powerful tool. You will get to see what is out there and so you know everything that Google ad words is showing you is wonderful information however it is most likely very hard to rank for if you do an exact match. Dana's idea of doing on tail keywords adding a word or two will not only allow you to make it more fitting to what you offer in addition it will give you a much better chance of ranking for that keyword. I also love using http://scribecontent.com/ I think it makes me a better writer. I hope I've been of some help, Thomas

    | BlueprintMarketing
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  • Hi! This link will give you information about the Keyword Difficulty tool, as we do currently have a problem with it. We'll keep it updated, as well as our Twitter feed. https://seomoz.zendesk.com/entries/22457872-keyword-difficulty-and-rank-tracker-issues.

    | KeriMorgret
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  • Thanks for the help folks. I have the WWW issue fixed. However the pagination is a little more complicated. The shopping cart I use (big commerce) implements pagination canonicalization improperly and I have no control over that. How big of a deal is that? Thanks, Hal

    | AlabuSkinCare
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  • Hi Jay Here is the list of World Wide Search Engines : http://www.sitepromotionlinks.com/SearchEngines/index.asp You can find the countrywise SE from the above link.

    | SanketPatel
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  • I am beginning to think that these factors as outline my @Journeyman actualyl can get you some penalty points. And end up reducing your overall ranking. I think it is as Matt Cutts and Rand have being saying for ages. Write content for people not machines.

    | dmccarthy
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  • Because you only pay if they click. There's no reason not to target anything you think could convert.

    | CMC-SD
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