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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.


  • Hi Alfredo, Keyword rank in google depends on many factors. PA, DA and others are only measures using to compare specific factors. You can read about them here:  link and other MOZ Metrics from right-menu. It is possible that page with really poor measures/ranks have good position in SERP's. If you have niche searches, one good article can shoot up in the rankings. Marek

    | mad2k
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  • Hello Aditya, I want to recap your question to make sure I understand it correctly. You're asking for a tool that suggest domain names based off of keywords, but you also are worried about selecting a keyword based domain because you are going to compete with other industry domains. If this is correct.. I'm not sure of a tool that does this specifically that, but you could use a combination of tools to get the results. First I would use Google's Keyword Suggestion Tool (it is a tool in Adwords) to find industry keywords, and then use a web hosting services signup page like BlueHost.com  type in a domain and let it suggest available domains. That being said, Google has devalued some of the benefits of keyword named domains (EMD, PMD) we have a good post about that here on Seomoz.org about the recent Exact Match, and Partial Match domains. The last part of your question was about how you deal with similar companies with the same name, I would suggest going unique by using a unique brand name, or brand name and a keyword like examples... Brand Zuppys.com Partial Match ZuppysFood.com I hope that helps

    | donford
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  • Hi Harry, I'm really sorry for your frustrations. While we are still working with Google to get our access to AdWords data back, we are also investigating other options to provide search volume data that would not rely on AdWords, but it will take some time for us to research our options and develop code to provide that data. The good news is, we don't actually use the Google AdWords data in our calculation of keyword difficulty; that is just supplimental information used to give some context to the difficulty score, so those reports are still 100% accurate - they're just missing the information we pull from the API, which you can get at https://adwords.google.com/o/KeywordTool in the meantime. Please let me know if you have any other questions. I'm here to help! Cheers, Chiaryn

    | ChiarynMiranda
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  • Hi Titan552, When I am explaining to my Local SEO clients how to view search engine rankings, I say something like this: "You are ranking in the B position (2nd) in the blended/local results for X term. You are ranking 3rd in the organic results for X term". I differentiate between the two types of results, because they stem from different factors, though some factors are shared. Let me show you this as a live example, to be totally clear. Look at the results on this page for the query 'dentist san francisco': https://www.google.com/search?q=dentist+san+francisco+ca&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a SFGreenDentist is in the B position (2nd) in the blended local results (the ones with the lettered pins). DrMarkle.com is ranking #4 organically. In other words, SFGreenDentist.com has managed to achieve high local rankings and DrMarkle is doing pretty well organically, but hasn't broken into the true local results with his/her efforts. If you, instead, looked at the first page of the SERPs as a whole, I suppose you could say that SFGreenDentist is 5th overall and that DrMarkle is 11th, but I would not recommend doing this, particularly if you are working with Local SEO clients because it is important for them to understand that these results stem from 2 different sources. This often comes into play, especially, when dealing with service radius businesses (like plumbers, landscapers, chimney sweeps, etc.) who serve in a number of neighboring cities. The way Google is handling local rankings at this point, the typical strategy for, say, a plumber physically located in San Francisco would be for him to go after a primary blended/local ranking for 'san francisco plumber' and to go after secondary organic rankings for other cities where he serves where he is not physically located. In other words, for terms like 'plumber san jose', 'plumber oakland' and 'plumber santa clara', he would be targeting organic rankings for the most part, because Google is unlikely to show him in the true local results for these searches due to his lack of a physical location in the neighboring towns. So, viewing these 2 types of results as separate makes good sense, in my view, because the work and potentials of gaining high rankings in them requires different factors and tactics. Hope this helps!

    | MiriamEllis
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  • Hi Titan - I'm not an SEOMoz employee - so I can only speculate here. From the blog post on Raven Tools - they made the comment that the reason they decided to stop offering the rank tracker is because they failed an audit for the Google Adwords API.  Google gave them an ultimatum - either stop using scraped data, or lose access to the API. From what I understand, SEOmoz was recently faced with the same problem, and they chose to drop the access to the Adwords API, instead of giving up access to the scraped data.  This is understandable, since SEOMoz's tools focus exclusively on SEO - while Raven offers a a wide range of services - some SEO, some PPC, some Social Media, etc. So, I would be surprised if SEOMoz would stop offering the rank tracker.  Though I really have no inside knowledge about this at all. I think the SEOMoz rank tracker is an internally developed tool.  Raven tools, and a lot of other SEO tools in the industry used a company called Authority Labs. http://authoritylabs.com/ Rank tracking is the only thing that they do, and from what I've seen, their data is a bit better overall, if you're just looking for rank tracking.  They also do daily monitoring of keywords, which is a bit overkill from my perspective - but could be useful if you're in a very competitive niche.

    | AgentsofValue
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  • Hi James, Couple of points: 1. The term "highly competitive" might be a bit misleading. I'd pay more attention to the score of 53%, which I would consider only moderately competitive. If you look at the actual search results, the #1 ranking only has a Domain Authority of 19, so I would think this is a keyword you could shoot for. 2. The score takes into account how hard it would be to obtain a top ranking, but not neccessarily #1. There are some high authority domains in the top 10 for that query, including www.swedishdigitatalmarketingagency.com, which makes the overall vertical more competitive. 3. The Keyword Difficulty tool is a best guess based on comparative metrics, but it isn't always right. 4. When in doubt, I always run a full analysis report to see why URLs are ranking the way they do. Overall, I trust the 53 score. It seems a little high, but it's within a range I would consider within reason. The good news is the Keyword Analysis tool is going through some changes soon as SEOmoz acquires new data sources and continues to improve it's scoring algorythm. In the meantime, you can always use the MozBar - with the SERP overlay turned on - to eyeball any results you'd like to examine. Best of luck with your SEO!

    | Cyrus-Shepard
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  • I just looked at your site and you don't have a H1 tag on the home page. Let me advise you to setup a Bing Webmaster account for your site and review the SEO report. It will caution you on H1, title, meta, duplicate pages and more.

    | irvingw
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  • Yes your keywords are certainly related to one another, but each deserve their own post.  So why not pick your primary keyword and two secondary target keywords and put them in the post.  Then use your secondary keywords as links to your other posts about those keywords.  Increase the amount of juice, cover your bases, and be relevant.  Just a suggestion.

    | Asher
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  • Hi, Like some mentioned in their answers, you should mix and match. I would use the keyword that you want to rank for in the end (the competitive keyword) as URL and Titles and use the less competitive keywords in the content.  If you use the keywords you don't want to rank for in the end in your URL and etc., once the website has been around and start getting daily visitors, I don't think you want to change the URL to the more competitive keyword.

    | TommyTan
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  • Thank you so much. That's pretty much what I thought but I needed some extra help. This is a great and I know I can work with this. You're the best!

    | WNL
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  • The large number that says linking is both in the domain and out of the domain. You want to look at the amount of C blocks pointing at your domain along with the amount of inbound domains and remember they only count the relevant to your sites subject. I have no idea what you're trying to accomplish so I cannot tell you what a good number to go after is how bout this I will get 200 unique domain links that are all relevant to your industry from high authority sites then the sky is the limit as far as what's attainable look at Google's profile or Amazon don't think that there a large company so that they're cut out of different cloth than you it's not the case those companies were founded by people you're a person don't set limits go for it if it's what you want. You want to pay attention to the bottom 3 lines and the link numbers and of course the circles showing follow or no follow if you have all no follows will you Have a problem. May I suggest you internalizes this document http://www.seomoz.org/beginners-guide-to-seo  it's a valuable piece of writing regardless if you are a beginner or not it's always a good reference and something everyone should read. So get your moz trust & rank to a +5 at least and answering no that will not be easy but if you want to set a goal try that. I hope I was of help to you, Thomas

    | BlueprintMarketing
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  • Here is what I do.... For an ecommerce product I decide what words people are going to use when searching for it.  These might be brand names but often they are descriptive generic terms.  I might use wordtracker or a similar service to look at the volume.  I then write an original product description of very generous length describing many features using natural language. That's it.  I write to what I believe people are looking for and don't allow competitive volumes to scare me away.  Don't fear competition because where there is competition there is also (usually) a lot of traffic and where there is a lot of traffic there is (usually) a nice amount of money changing hands. I do the direct frontal attack because I know that most of the chickens are outsmarting themselves by attacking tiny money on phrases obscurus.  That's what the expert SEOs tell them to do.  When writing informative content I do the same thing as described above.  I decide how people are searching for it and write very generous content, attempting to make my document one of the very best on the web for that topic. If you are a reasonably smart ambitious person don't fear competition - bet on yourself.   If you are lazy or not so smart then I suggest getting a job somewhere else.  You probably will not earn a good living in a highly competitive industry.

    | EGOL
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  • Ummm..the Connecticut school shooting is under Entertainment?

    | KeriMorgret
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  • Also from Rand "I can say that SEOmoz's plans for the long term do not include removing rankings data. We will be running a survey next week to gauge the relative importance of this data to our community, and then considering this over the next few weeks, at which point, I'll likely have more info to share." See: http://www.seomoz.org/q/are-seomoz-ranking-in-jeopardy

    | David_ODonnell
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  • I would opt for option 2, creating individual product pages to cater to the seasonal keywords. Perhaps ramp up the content you're creating within those seasons. Personally, since it's hard to determine when your latest SEO change/update will have an effect, I wouldn't mess with the core of your site for only a season. For example, you may make a change in the fall, but it won't affect your rankings until spring.

    | Travis-W
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  • Hi Scott, This is Megan from the SEOmoz Help Team. Sorry about those calendar icons! We were having problems with some rankings populating in campaigns, but I just checked your campaign and everything looks to be back on track. Sorry for the delay!

    | MeganSingley
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  • Do you mean URL wise, or content wise? Google isn't going to penalize you for offering a relevant page to your customers.  Just don't overdo it with your content.  i.e. don't do this: Company X has tons of Widgets for sale!  In fact, we have the best price on our widgets for sale, and will beat any other company with widgets for sale! For example, if you are a Jaguar car dealership you are going to have to reiterate that you are actually selling Jaguars, and not just talking about them.  So, you will need to additional contextual clues of phrases like "for sale" and "to purchase."  Otherwise you might just appear as an informational site, and not an e-commerce site.

    | WhoWuddaThunk
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  • Thanks Reload! Makes sense - I will get to work on some of your suggestions.

    | royboy
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  • Jarno, Thank you very much for reply! I'm happy that I'm not alone here Your experience proved even more my assumption that Brand keywords are treated differently then generic once! So, it's -  2:0 at the moment! Would love to hear opposite! Regards, Jungles

    | Jungles
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