Welcome to the Q&A Forum

For our insurance clients we always recommend geo targeted approach unless they have very deep pockets. We also recommend a short and a long term strategy. The short term strategy being PPC advertising, identifying the core search terms that are converting and getting traction for the client using the "search terms report" in adwords. Once we identify the best keywords, we utilize them in our keyword selection strategy for the SEO campaign and go after optimizing those keywords using SEO best practices.

I don't think there is any magic number of keywords ie 7...., your ALT tags should be descriptive enough so that anyone with a screen reader can understand what the image is about.  There is no rules about ensuring all your keywords are lower case in your ATL tags but your file names should all try and remain lowercase if possible within your CMS for consistency. You also don't want to include hyphens between your ATL tag keywords unless they are dynamically generated by your CMS and you have no control. It may not be prefect SEO tactics but I always ensure my ALT tags and description can be interchanged and remain consistent. Sure you can find several websites who over optimise and stuff keywords into the ALT tags but in my experience keeping it short to 1-3 keywords has the best chance of showing up in Google. The title issue can have your designers wanting to stab your eyes out, I've had fights with design agencies in the past because I implemented "title" tags, it's really down to preference but you can use both I would just suggest making them consistent.

Andreas, start with doing some backlink research for the top 10 sites that are ranking for that keyword. Find the backlinks that you can also get your site. Analyze the on site activity that those top 10 sites have engaged in for that keyword and try to emulate some of the best practices that you observe. Keep doing this regularly and track the rankings weekly, monthly. You should see progress.

1. On-Page Report Card keywords: Plantelys website: http://billiggro.dk/3-vaekstlys Is it really set up or? Or should it leave on my face or landing page? 2. Have you any advice to get higher up in google? the same keywords

The problem is that by definition long tail keywords have relatively low individual search volume, making it difficult to identify them in an algorithmic manner.   A lot of people stand by http://ubersuggest.org/ you could give that a go. I prefer other methods, such as digging into analytics or site search data to figure out what information people are seeking from your site. If you can collect data from other sources, such as a sales team that answers queries from clients, that could also be useful.

I think everyone else has been talking about it a bit but I think you're on the right track with Local.  You can't win "auto insurance" in Quakertown but you can absolutely be the A) Local listing if you increase your citations.  Try Whitespark, see what's out there? Bob J... is C) for quakertown PA auto insurance with a DA 10, PA 23.  Not exactly impossible to beat. Organic results, yes you'll struggle because the big agencies have it setup right - unless you're working for one of their partners, you'll find it rough going. Looking at your keywords in Adwords Tool, the only one with even "Medium" competiion is "insurance company" - by adding company the search gets SO large that even big competitors don't monopolize it.  If you're ranking locally, adding "company" to at least some searches may help you as well. Your best bet otherwise may be long tail keywords.   Don't forget county searches.  Bucks County insurance, etc.  Auto, car, vehicle, home, house, homebuyers, renters, whatever - just do an Ubersuggest search and see what you're not using for important keywords, as well. But I agree, it's going to be probably 95% local, 5% everything else.

I dont think it was that - but something similiar.  This one didnt rely on spreadsheets to determine the blog topics.  It was more an online tool to pull.

you can check google adwords. https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS but it will show the last month search volume. you can merge it by yourself with google.com/trends

Hi Yves!  This is Megan from the SEOmoz Help Team.  Unfortunately, we don't offer the option to analyze more than 5 keywords at a time using our Keyword Analysis tool.  I'm really sorry about this!  I think this would be a great option to have, though, and is perfect to post on our feature request forum: http://seomoz.zendesk.com/forums/293194-seomoz-pro-feature-requests You can vote for features you'd like to see and suggest your own, both of which help us determine what to build next. Add your request there and hopefully we'll see it come to fruition sometime down the line. Thanks!

While it is true that English and Mandarin is used, English is predominantly used on the internet back here. The site also targets readers of a certain proficiency in English, and of a certain intellect. I already did some keyword targeting, but I predict much of the traffic with come from referrals and social media. Overtime, if things go well, search traffic will increase from branded searches.

Thank you for your response, i'm going to focus on creating a single page of content for all the keywords terms. And address all the queries on the same page. If i created individual pages, i would be creating very similar content. So it wouldn't really make much sense to create separate pages since each query can be logically covered on a single page. Also it would be much better for anchor diversification, and efficiency reasons to create just a single page. My only concern is the on-page benefits of creating individual pages vs. creating a single page for all the keywords.

Hey, Kyu. I don't personally think those pages should hurt your site's ranking unless, of course, the content is found on another site. You could seed them and see how they rank, then add more decent content to them if they prove worthy.

Since the title tag is used for rankings by Google and no one is searching by typing in the phone number, you are wasting your title tag space. Better to put the phone number towards the beginning of the meta description. This way people can see the phone number and call it without having to click anywhere. Since you are concerned with calls as a conversion, clicking through to the site is not a prerequisite, you just want them to call and this gives the phone number up front. https://www.google.com/#hl=en&tbo=d&output=search&sclient=psy-ab&q=dr+george+rappard&oq=dr+george+rappard&gs_l=hp.3..0.481.3490.0.3614.17.14.0.3.3.0.410.4024.2-7j5j1.13.0.les%3B..0.0...1c.1.WuQqTku0MTQ&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=f9c93688221c4a9d&bpcl=37643589&biw=1920&bih=936 See the meta for  <cite>www.drgeorgerappard.com/</cite>

Il settore della ristorazione è molto inflazionato non è così semplice. Primo puoi ottenere facilmente il grado A in on page record ma non ci fare troppo affidamento perché cmq non è sinonimo di posizionamento, te lo assicuro. Per quanto riguarda l'url: www.cibando.com/ristorantiamilano o www.cibando.com/milano/ristoranti può andare bene, orami il trattino puoi anche evitarlo, l'algoritmo riesce a capire che si tratta di interpretare "ristoranti a milano" Ciao Maurizio

Google don't give exact numbers and don't get specific about what the numbers do represent, but it is very handy to compare phrases - which is more popular, etc. - in deciding which to use on your site. The main reason why I didn't Wordtracker a few years ago was that I needed to know usage based on location and, as far as I know, Google is the only one that can give that kind of detail.

If I am reading this right you are questioning the difference in level of competition between Google keyword tool and SEOmoz keyword difficulty tool, right? If so then it's simple really. Google keyword tool tells you level of competition for a keyword just in the advertising space - not organic listings. The more people bidding on a keyword, the more competitive it is - just on the advertising space though. Whereas the SEOmoz keyword difficulty tool tells you how competitive a keyword is in the organic space - not the advertising space. You should only use the keyword difficulty tool to gauge how difficult (or easy) it is to rank for a keyword organically and not for adwords purposes. This help page may clear things up further http://www.seomoz.org/help/keyword-analysis

In this case, I'd ask you, is your domain .za ? Is it hosted in South Africa ? Does it make sense to do either of these ?

Here is my go-to from the good folks at seomoz: http://www.seomoz.org/blog/how-to-build-an-advanced-keyword-analysis-report-in-excel

There is no tool that can give "the exact google rank of a site" because there is no longer any such thing as an exact rank anymore, unfortunately. As a result of all the personalisation that is now built into search results, it is unlikely any 2 users will see the exact same ranking results for any query. Things like location, personal search history etc are used to customise the ranking of results that each user sees. The closest you can get to what you're asking for is to use Google Webmaster Tools. There you can find the average ranking for a keyword that's driving traffic to your site. Keep in mind that some will see your pages much higher and some much lower, but all the personalisations involved will be taken into account to produce the average. You can also see a rough number of impressions for the search terms and also whether the average rank has gone up or down (and by how many positions) compared to last month. Regular ranking tools basically try to eliminate all the personalization from their measurements, but since real users don't search that way, the results they give aren't the same as an real user would see. They are useful for trending analysis, but shouldn't be mistaken as repeatable for human users. Paul