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are you able to generate a website diagram based off a sitemap.xml ?

Awesome - this would be great.  While quite as user friendly as the Moz KW tool, it's a great option - thanks for clearing this up.  Makes sense that it would be free, but a lot of things that make sense are not so. BTW I talked to someone at Moz who said that they are working on a solution for enterprise-use of their tools -- multiple sign-ons or dashboards or such.  Stay tuned, they said. Thanks Vahe and EEE3

Hi Karen, As you mentioned its hard to work Google out so you have to sometime use your best guess.  Logically I would agree a mix of anchor text, and keywords could hep that page. The other way you could look at it was the keyword volume for each term and then target those terms presumably better than the likes you asda etc. IT also comes back a little to what Google interprets the terms for, I would recommend looking into the search volume between the two. Good luck!

no but bold does, all be it not much Bold not using css, but overdoing this will look spammy to SE's as well as users

lol... Yes, but you can do BOTH.

No -- competitive -- as in "competitive sites".  I want to see my competitor's keywords.  I found the answer, but thanks. (The answer is SEM Rush)

Thank you so much for the informative answer, alankoen123 I just want to know, if it's still being used by others SEOs here on MOZ?

Rankings for which specific keywords? Unless a someone is actively tracking a keyword using a tool like Moz, the historical ranking data for that keyword isn't going to exist. Some of the larger search services like Searchmetrics, BrightEdge, and Linkdex may have ranking data for some of the more popular websites for their top keywords.

I don't know about the courses, but here is profile info for the man - http://searchenginewatch.com/author/1785/bill-hunt

Hi Jim, I'd suggest writing about each model. Not everyone can easily look at a floor plan and see what's neat about it. Is the house great for multiple generations because it has a mother-in-law apartment? Good for aging in place because there's a downstairs suite and accessibility features incorporate throughout? If this is for a builder, does the builder offer options such as turning that fourth bedroom into a library or home office? If there's a home office with a separate entrance for clients, point that out. Talk about how wonderful the kitchen is, etc.

Thanks, that answers the question and you raise some good points... slow and steady versus a find and replace.

Not to be a smart ass or anything, but it sounds like you answered your own question JP. There is no right or wrong answer to "are meta descriptions really necessary". Often times it is best to let Google self-generate the meta description so it matches the intent of the user query. Especially when, as it sounds like in your case, you're talking about an ecommerce site with maybe (?) a lot of product pages and long-tail keyword queries your pages could be eligible to rank for. In my mind, the real question is whether you'd be better off spending your time creating great content, or trying to craft unique meta description tags for product pages that are already "generating a better CTR than if I were to plug something in there myself." It's a judgment call.

Good tip thanks Keri !

No, Moz's tools do not provide this. You can check out SEMrush or SpyFu as two options to do this. Both will give you some free data without an account, although the paid plans will give you more data.

Hi Hardly, did any of these responses answer your question? Please give us an update, thanks! Christy

Greg, While you're in the learning stages, it can be easiest to think of one keyword--one page. You also have to consider how competitive the keyword is and how strong your competitors are for each keyword.  With that in mind, newer sites will often choose keywords that don't have the most activity because it can be very difficult to rank for those.   Also, the keyword meta tag is essentially obsolete for google ranking purposes so you'll have to go deeper to optimize for the terms you want to rank for. I recommend you read through  The SEO Guide From Moz to get thing rolling for your site.

The menu is on ALL pages. Is this a problem? I feel that the link is relevant for any new user coming to the site. Will not seem spammy, i think.

you got it.

Thank you Nishadha and Robert for your good advices. I will pay attention to directories, improve content, read moz seo guide and also be patient... I have just one more question about yyy (yes, the url is written with 2 "-") It's not exactly a "competitor" website (because it's in paris, and i'm not in paris), but I don't understand why this site was first a few days ago for keywords "psychologue" "paris"... ?? Now it seems to be on the second page ...

Hi Jason, The explanation of your business model is helpful in a number of ways. Interestingly, (and excitingly), Google+ Local actually has a category for magicians. Go to Mike Blumenthal's category tool (http://blumenthals.com/Google_LBC_Categories) and type 'magician' into the search box. Here's what you'll see: Category: Magician Synonyms: magic, _magician_s, parties, party, magic, _magician_s, parties, party, magic, _magician_s, parties, party As a Local SEO, I find this extremely interesting because it immediately clues us in to how Google categorizes and views your business, indicating that these are core terms that should be included in the development of your local business profiles and website optimization. I am not sure from your description whether you are making specific efforts to promote your business via Local SEO. I would think you should be doing so, provided your business meets the following criteria: Has a name or DBA Has a dedicated street address (even if it's a home address that you hide when creating your local business listings) Has a local area code phone number Makes face-to-face contact with customers (like when you perform your magic act) If you can say 'yes' to all four things, then you should be doing Local Search Marketing to promote your business to its fullest. Unfortunately, whether you are researching terms like 'magician' or 'entertainer', keyword research tools can give, at best, a general picture of actual local traffic. Things like the Google Keyword Planner Tool and Google Insights can help to form this general picture, but you sort of have to make an assumption that people in major cities are, indeed, looking for magicians and entertainers. As a local business, the core of your geographic optimization is going to be based on the city in which you are physically located. If your street address is in Cleveland, then this is what Google sees you as the most relevant answer for, when it comes to user queries. You can work to appear high in the LOCAL results (often called the 7-pack) for people searching for variations of the term 'magician cleveland' or for searches searching for 'magician' from a device located in Cleveland. Again, we are talking about LOCAL results here. Now, many business models may be located in one city, but also travel to serve additional cities (think of plumbers). Because of Google's bias towards physical location in the city of search, these service area businesses are unlikely to appear in the Local results for these additional service cities. Instead, they have go after gaining visibility in the ORGANIC results for these additional service cities. Currently, best practices for achieving this involve the creation of city landing pages. One page for each city where you serve. The content on each page must be unique and awesome. It should be optimized for what you do in the city where you do it. You can read a detailed explanation of this practice here: The Nitty Gritty of City Landing Pages For Local Businesses How well this practice works depends on how competitive your local market is, and how much work you may need to do to promote these pages. Gaining even a modest amount of visibility in the organic results for your additional service cities can make phones ring, so this will be an important area for you to investigate. Hope this helps!