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I'd say the answer is:

Frankly depends on the depth you want to take and your CMS and its automation features. So take for example your page : www.mysite.com/dog-training/whistle-training/ An automated title tag and meta description set up would take its data from the URL and Page titles and categories: Whistle Training for Dogs > Dog Training Guides > MySite.com Whereby you have the rules: {Page Title} for Dogs > {category URL} Guides > Mysite.com In such instances it is better to use clever set ups that work with most keyphrase combinations, and the added "Dog Training" in the title, URL and page description helps strengthen the overall site or section focus when it comes to the primary keyword such as "Dog training" So in the example Richard has given above: www.mysite.com/dog-training/whistle-training/ Title: Whistle Training for Dogs > Dog Training Guides > MySite.com www.mysite.com/dog-training/triball-training/ Title: Triball Training for Dogs > Dog Training Guides > MySite.com www.mysite.com/dog-training/fetch-training/ Title: Fetch Training for Dogs > Dog Training Guides > MySite.com This shows that you have plenty of "Dog Training" pages in that category and you can start to see how the repetition would help the section on the site. However, if you DONT have automation, I prefer a flatter hiearchy: www.mysite.com/whistle-training/ www.mysite.com/triball-training/ www.mysite.com/fetch-training/ You can still have the same title tag set up to strengthen the relevancy. The reason why I prefer the flat URL hiearchy is that in your case the flowed hiearchy works, but on many sites a page could be part of two categories, and as such can cause havoc or multiple URLs when trying to fit into URL.

The date on that post is 2010-- a lot has changed about Adwords since then! Here is a more recent post, hot off the presses: http://www.business2community.com/marketing/google-updates-adwords-keyword-planner-tool-advertisers-need-know-0861602

Yes, they are still there. Message me via my profile with appropriate contact info and I will send a CSV with the results. Any discussion after the fact happens here, please and thanks.

Makes perfect sense.  thx.  I was concerned that without title keyword it would be hopeless to get A grade.  maybe it is, but if content helps rank push to first page, i'll take it.

Thanks guys and gals. turns out Volusion admin interface gets crawled whether you hide or not using created content on website.  I was able to manually find it in admin area.  Not even on website, but in admin area saved.  so modified link.

Given you "can't say" how the old numbers were derived, you might try plugging your key phrases into Google trends to see if there's been an obvious diminishing of search volume over the past few years. That might help you figure out whether there's been less searches or whether your "old" numbers are from exact match searches or something else.

Thank you for your help. I greatly appreciate it

Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content.... What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA? Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.

Great thank you

Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page

Hi Alexander, You can also check out the Google Adwords tool for keyword ideas (you don't need active AdWords campaigns; you just need to sign in with a Gmail address. Choose the option to enter a URL and a target keyword: http://i.imgur.com/qes7S31.png You will then be shown a panel with two options - ad group keywords (groups of keywords Google considers relevant for your query) and a full list of keywords: http://imgur.com/a/XGtEa Google returned 800 keywords in total for this search - you can download a spreadsheet of these keywords and sort through to decide on the ones that best suit your business. Cheers, Jane

Hi Andy and Danny, thank you both for your answers, very helpful indeed. You have given me some confidence on continuing to build my content marketing efforts. Thanks

Thank you SoleGraphics for the link but seems the issue is somewhere else. I made some more tests. The keyword on my page is "matematică" which means "math" in English. I have searched on google.ro for "site:mysite.ro matematica": Chrome show no results Firefox show the expected results IE show the expected results The google.com show no results on any browser. My site is relatively new so probably it will take some time for receiving results. I am wondering if I am writing in the meta keywords the keywords without diacritics if will help the search engine to understand that the keywords with and without diacritics are variants of the same keyword.

thanks for your great advices.

If you reach out to me privately I can send you to someone who can do this for you, although they may choose not to, but they are good people and have a good product. Rank checking isn't their main business but they have the power to do this and have done much bigger reports for me before. I just added you on LinkedIn, accept and we can communicate.

To add to what the others have written: Consider writing your title tags for the users as well. What does your page content offer them? Ranking is only 1/2 of the battle. You need a snippet that gets people to click your result as well.

Thanks for the help!

I think that some grouping is good. It's likely to make the Hummingbird happy, and it minimizes duplicate content issues. But the keywords in the group need to synonyms, or nearly so. I recently combined two separate pages that used to be focused on "clothes drying rack" and on "laundry drying rack". To the customer, these words were interchangeable.  Afterwards the new combined page read better to the visitor and it made the site navigation more logical. Still waiting to see what it does for the ranking... But I wouldn't combine "soccer ball" and "volley ball" - even though they look the same and kids may use them interchangeably. People interested in one are not interested in the other...

Although this could help us read the code, I'd say it's pretty low on the priority list as far as where to spend time/energy. The site is WordPress, so unless they recode the theme or get a developer to do it, it's going to have to be compressed code. There are many tools which can aid the process of evaluating a site's code; http://www.browseo.net/ fetch as Google - https://support.google.com/webmasters/answer/158587?hl=en a header checker like - http://urivalet.com/ plugins like the MozBar - http://moz.com/tools/seo-toolbar