Welcome to the Q&A Forum

You can only see a small percentage of the keywords driving traffic, due to (not provided) and Google not sending data on the vast majority of keywords.

What do you suggest then? instead of the 1-2 keywords per page approach?

thanks for the input.. appreciated

We have been having some issues this weekend that have resulted in some outages; a couple of things went wrong at the same time. We'll have updates and more information tomorrow when everyone is back in the office. So sorry about this!

Ok fair enough, thanks for all the info! There might be some golden content in me yet! david.

I am not from that industry but in my opinion you are along the right lines, London Digital Marketing Jobs seems like a good choice, To back this I would take a look at the Bing Webmaster tools if you have them setup ? They offer a wealth of keyword information that google no longer offer, even if it is a separate search engine personally i would expect search trends to be very similar, Any chance you have an adwords account ? The keyword tool does the job well , www.google.com/sktool/ Also try Ubersuggest for Google suggested results , http://ubersuggest.org/ If you do have Google Adwords it is an amazing keyword resource by bidding on general/phrase match keyword, once you have some click data, mark your keywords and look at the keywords search terms selected data, I then disallow any search terms we don't want, Using this we have collected a lot of keyword data, I hope this helps slightly James

I agree with the MadderPillar.  The third one tells you exactly what it's about immediately, which is why I think it is ideal.  Some SEOs report that there is a weighted system for Title tags, as well.  The first words in the title get more authority.  I've personally never experimented with this, but I tend to follow it to be on the safe side. I would also suggest adding in some additional blog posts about this topic: 5 Things You Didn't Know About Shakespeare 5 Reasons to Go To The Free Outdoor Shakespeare People love quick lists on Social Media, and 5 unique facts about Shakespeare would probably be worthy of a click from many people.

The best advice I can give you is to check the 301 redirects. Also keep in mind that location and personalization could change the results. Try it on a few different incognito windows in Cincinnati just to be sure that it's actually lower. I know this is late, but it's also possible that Panda is moving this page lower because it looks a little templated to me. The top image looks a little bit like a stock image, for example, and I can't see a next step in the content section. If I were you, I'd insert more examples of your residential work in the page (this goes for commercial, etc. too) and try to get a call to action in the content. A large form might not be ideal, but maybe a button above the fold telling the user what to do next.

I like your response because you took the time to explain in a simple way that another newbie can start to understand SEO better....I'm on chapter 4 of the Introduction to SEO and it got so 'technical' I had to take a break to see if other newbies might be having a time getting started. Do you think it might be a good idea to 'experiment' optimizing a landing page first before moving on to a site with a more complex site structure?

It's always a good practice. It also depends if you are using a CMS that has an automatic 301 for the WWW vs the non for the site. For simple sites that's the only real reason that you would need it. I still like to have the tag, the major search engines have been recommending it and I usually do whatever makes Google happy if I can. You can see if you have duplicate content if you subscribe to Moz in their campaign tools. If not there are a few free tools that will allow you to as well.

There are lots of tools with historical ranking. You can check top rated ranking tools with this option. Check ompreviews.com.

Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris. YEappppp,.. I am not give up!!!! gooo gooo gooo...

If you have been hit with one of the most recent updates, there may be no sign in your Webmaster Tools account like there would be if you had been handed a manual penalty for spam. Has anything stabilised for the site over the weekend? Check your Webmaster Tools account for any mention of a penalty, just in case more is explained in there. However, many sites' rankings changed significantly over the past week due to Panda and Google's "payday loans" changes.

I think you should reduce the use of the word "video". 65 times it's a lot of times! Good luck on this.

Thank you so much. You have helped me so much. Best of wishes to you

Hey Chris, I agree with William. You should always take a peek at the relevant keyword research tools to see what vocabulary people are using to discuss your topic, but don't worry too much about having a post title that mirrors those phrases exactly. Even if the phrase is long tail, Google's keyword tool is just an estimation so there may be more people searching for a given term than you think. Check out UberSuggest and also look at keyword trends in Social Media using Bottlenose's Sonar tool. Those may give you more of an indication of what keywords people are using. Definitely don't go haywire on shoehorning keywords into titles and headings, but do be sure what keywords that a given post owns so that you can go back through your site and link to those new posts from old posts with the relevant keywords. -Mike

If you are looking for a more permanent option, use this tool: http://www.advancedwebranking.com/ This rank checker allows you to enter in your own keywords that you want to display the rank of. Better yet, it uses proxy servers so the results dont count against you. Only thing I would mention is to not run the report more often then once every two weeks, as this will make your impression count go way up. Here is a link to a site we set up a long time ago:  http://www.woodlandwindows.com/awr/ All the keyword choices showing up were ones that we chose. The front page listings show up in bold, so it's easy to see what is ranking, and what isn't. You don't have to have that large of a list. Also, if you are trying to use a free platform to help, Google analytics can show you your top visited pages, which more than likely has a direct effect on your topp ranking pages. When you link your webmaster account and analytics accounts together, you can view search query and keyword ranking info.

Hi there, Echoing William about not wanting to step on another's business, but on-page content creation is virtually indistinguishable from the process of creating internal links, in my opinion as an SEO and as someone with a background in writing / publishing. They're generally worked into copy naturally, then site structure (which should have been covered in the site audit) would cover issues like navigational linking. I worked in the sales section of my former agency for the last year I was there (former SEO consultant for them, now back to freelancing) and we certainly never broke anything down like this. What I did find, however, was that larger clients (think corporate giants) want break-downs of everything cost-wise when proposing work. They want to know what the individual cost of writing pages, removing links, even the cost of a consultant's time to monitor tools on a monthly basis. However, adding invoices for things after the fact was clearly a big no-no. The retainer or full cost was stated up front (e.g. $10,000 per month) and then a breakdown was shown, rather than work beginning and then me saying, "Oh, so it's going to be another $2k for X, Y and Z." I can see something like the cost of rewiring internal links being included in a breakdown like this, but if I were writing a quote for re-working the on-page elements of a website, it would certainly not come with an extra invoice for internal links. $20,000 for an initial phase of work before link dev is understandable if you were on a monthly retainer of $10,000 and a massive amount of initial work was put into the campaign - this is the sort of fee I used to be working with when at an agency. But with that fee came a culture of all-inclusiveness. Everything from site audits to link audits and take-downs, social media audit, 12 - 24 month strategy, staff training, tool access, etc. came included. Short version: I'd not be a fan of including these costs after work has started, rather than the company saying: "This is going to cost you $40,000 over six months" and showing the breakdown of where that money is spent. I also personally find the cost of placing internal links to be a natural part of both the site audit and copywriting, so am confused about why that's separate.

This is to target a language specifically. A better explanation of how to utilize this feature is at the link at the bottom of this post. But first, a few snippets: "your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you'd like to reach." "Let's say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers' Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords." https://support.google.com/adwords/answer/1722078?hl=en

What's the #1 goal of the client? You need to show how organic search has improved that goal. For example, if it's an e-commerce site, then you want to track revenue coming from organic search (and perhaps social media, if you're doing that). If it's a B2B company, then you want to track the number and quality of leads coming from organic search (and perhaps social media, if you're doing that). All of the other types of reports -- keyword rankings, growth in links, amount of traffic, and so on -- can also be included. But the examples above are what your client will (or should) care about the most. That's the #1 thing by which you will be judged. It's about the bottom line.