Welcome to the Q&A Forum

Hi Bossandy. I don't want to list off names here publicly but happy to recommend a couple of the copywriters that we frequently hire for client work if you'd like to PM me.

Practically speaking, in my experience the difference ranges from a 1:1 relationship to a 1:8 relationship, which is a huge spread. A lot of SEOs I know, including our tools developers here at Moz, have shown an interest in Grep Words. Might be worth checking out if you were interested.

Thank you guys for your answers! You just confirmed what I always had in mind. Honestly, his budget is VERY low for what he wants and his expectations of what SEO can do are completely out of proportion (he believes SEO could put his homepage on the first page in a couple months). I guess I will continue to push the idea of different landing pages per brand, or ultimately, be brutally honest and make it clear that his expectations don't match his budget and he'll never get the results he wants without a huge investment. Thanks again!

Hey Keith, Looking very much optimized for Home Page Title Tag: 66 Characters, Optimized with keyword Meta Description: 156 Characters, Nicely optimized with keywords Meta Keywords: Missing. I know Google does'nt count it but it works for Bing. So, adding them will be a plus. H1: Optimized Content: San Francisco 4 Times which is acceptable! So overall optimized! But you need to work on your other inner pages, they need some efforts as well1 I hope, this will help! Regards

Michelle & Blake, Tim raised some good points, so rather than address those I'll try to answer your question directly. Yes, you could theoretically rank for these unique SKUs if you were to build some half-way decent content around them - especially if the competition is low as you say. It's not likely as easy as putting the keywords in your Meta tags ( I assume you mean the meta description tag, or even the meta keywords tag which most folks don't use anymore) If you really want to rank for these keywords, they should probably be a natural part of your content and body copy. To Tim's point, could you target these terms in a way that made sense to visitors? Perhaps yes. If your visitor was looking for a product similar too or a substitution for a particular SKU, this might make sense - but you actually have to create content around the terms, and not simply stick them on the page or hide them in the meta data - does this make sense? You would want to target these keywords and ideas just like any other. Tools like the on-page grader might give you good idea where to start. Hope this helps! Best of luck with your SEO!

Hi Reda, Not exactly. Google doesn't determine rankings just by looking at how well optimized a site is for individual words. They look at many other factors both on and off the site, so it's really hard to say why you're ranking slightly higher for one. To be honest, I wouldn't stress over individual keyword rankings too much. You'll end up driving yourself insane. With so much personalization in search results today, what you see in search results isn't necessarily what someone else will see. I think its better to look at overall trends and just make sure you're moving in the right direction. Tim

2-3 sentences is going to be better than nothing, yes. Don't go overboard on the anchor text links to other internal pages, but it can certainly be beneficial.

I'm not really clear on why you would want a query using either variation of this to be the same. If the page is ranking differently for each of those queries, I don't think there is anything you can do to make sure they both achieve the same ranking. Where the page ranks based on a search query is down to Google and will be affected by all sorts of metrics including where that query is entered and who entered it etc. My advice would be to concentrate on ranking for the term that is most commonly used of the two of them and optimise for that. Inevitably, you will see the page ranking for the other spelling and that is good if you do, but you cannot really control where it ranks. Peter

Awesome Moz article with lots of details on keyword research. http://moz.com/blog/keywords-to-concepts

Review the suggested searches as you type your query     The moz.com/improve-rankings-with-semantic-research blog post is also VERY helpful in Semantic SEO.

blogger 2013, you started your blog for a reason and assume you did some research on the competition. Right? well let's go back and look at this research with some real basic common sense. Search like a human not a BOT. Moz tools are as Tommy noted great, Google is not going to be real accurate, " BUT FREE", and SHOULD get you on track. I suggest looking into your competition and reversing the search by looking at links to your competition, content, and code they show public. Otherwise be patient and hit the tough terms. Tommy is on target but be PATIENT and NATURAL.

Hi Shailendra, It sounds like your off to a pretty good start, but there are a couple other things you should consider including. KEI and KOI might give you a rough idea of the competition, but they don't really tell you how difficult it will be to rank for those keywords. I'd run your keywords through Moz's Keyword Difficulty Tool which gives each keyword a score between 1 and 100 based on the Page Authority and Domain Authority of the top ten results. Using this tool can help you weed out keywords that your site simply isn't strong enough to compete on. Another option (if you have a little money to spend) is to run a small AdWords campaign and see which keywords have the highest conversion rate. This will help you identify keywords that don't necessarily have a ton of monthly searches but can help your website reach its ultimate goals. Hope this helps! Tim

This is a huge topic. If I was going to attack this... I would consider that you are talking about one variety of "PMS" or a "practice mangement software".  These are available for physicians, dentists, attorneys, accountants and many other types of professionals.  There are also management systems for blue collar industries. For this project my primary keyword would be "Medical practice management software" and then "system" or "solution" can be used as an add-on. A content attack on this could begin with an in-depth article of a few thousand words with photos, illustrations and art that depict screenshots, document samples, flow charts, data entry devices, portable data entry stations, etc. Think about some of the awesome posts that you see on the moz.com blog or a big wikipedia article. The typical PMS has many different abilities that are often sold as modules.  Their functions include appointment scheduling, insurance submission, billing, patient record management and many other facets.  Each of these many functions could be another page optimized for longer tail keywords that each have very monetizable search volume such as "medical billing software" and "patient record management system". Data entry devices and mobile data entry units can be several more content pages, each with substantive text, photos, screenshots and more.  Then there are decisions about having the software on a server in your office or a web-based solution.  Each has its advantages and disadvantages in terms of how you pay for it, updates, security and the types of equipment that is needed for your office - plus the level of on-site expertise that will be needed. Most people are trying to attack this, what might be a billion dollar industry, by tossing pages at it.  I would attack this niche with an entire website full of this stuff along with comparison charts of competing products and vendors.  The company who is willing to invest a  thousand person hours into a website like this... and then dedicates a good person to spend 1/2 of her/his time on keeping it updated could haul in buckets of dough.... and when they are finished with the physican's part they move right into the dental PMS market using the same template.

Thanks. None of those will do what I need unfortunately. I am using RSSEO in J3.0. Unfortunately it doesn't have the option to change the urls to custom urls. I installed: MijoSEF Popular but it changed the existing sef-url structure so it's contracts what I have already done. So I will need to keep the RSSEO in place. So, what I need is a plugin/component to allow me to customize the urls and also creating 301's for the old ones.

Hi, Martijn, there is already a robots.txt file on the www2.... Which didn't stop Google from indexing it!

In general, I'd suggest you move away from a keyword-centric strategy and start thinking of your content in terms of themes. Google is pretty good at picking up on themes. And we're getting less and less visibility into keywords. With that in mind, I would probably pick a phrase or two as my core targets and then sprinkle in variations throughout the content. For example, you could pick data capture software as the theme for your whole site because of the volume there (See attachment). It's broad enough for everything in the site to relate to it. Then use your research on specific terms to inform your choices about page titles and other elements. A hierarchy like this may work: Software/Technology - main theme App - pages about your mobile applications Tools - feature pages; the 'tools' are components of or shortcuts in your software (See the "Screen Sharing Tools" heading on our page If pages are extremely similar, I would combine them. Your links will be more concentrated that way. And you can outrank competitors with quality content, even when they have more content. You could also try to target universal results on some of the more competitive terms. 8zsSAB8.png

That's great, thanks David!

Thanks Michael!

Hi Papp I think "best" is somewhat objective - first of all - are you looking for tools for keyword discovery or more like metric gathering or more like management & analysis. Those are all somewhat different things and some tools are better then others. In my opinion there's no one tool that can do all the valuable discovery for you. So I end up using combinations of; KW Planner Google Trends Google Correlate Mergewords Analytics and Webmaster Tools SEM Rush Ubersuggest I detail a bunch of methods here: http://www.slideshare.net/evolvingseo/unusual-uses-of-17-free-tools-for-keyword-discovery Then there's the metric gathering and management - which to me is a whole other ballgame than just research. I spent a month researching Keyword Management and Metric tools - and I normally wouldn't drop a link here to myself but this is the most complete list I know of: http://www.evolvingseo.com/2013/09/26/keyword-research-management-tools/

I would use the keywords, imagine if you just had the title to go by what that would say to both the user and to Google's spiders.