Google Adwords Keyword Planner Question

[jennie.evans]

Is the keyword volume data shown the number of google adword clicks people made after searching with the used keyword, or is it the exact match search volume??

[David_Veldt]

It is the average monthly exact match search volume. If you're using the tool, hover over the question mark beside "Avg. monthly searches" in the table and you'll see the full description of the data:

The average number of times people have searched for this exact keyword based on the targeting settings that you've selected.

About the number: We calculate the 12-month average of the number of searches for this exact keyword based on the location and Search Network targeting settings that you've selected (not including your language setting).

How to use it: See how popular this keyword is. This information can give you an idea if adding the keyword to your campaign will help you reach your advertising goals.

Note: If we don't have enough data, you'll see a dash (-). Average monthly searches don't take into account the keyword match types you've selected. To see the traffic for different match types, look at your click and cost estimates on the review page.

[jennie.evans]

That's great, thanks David!