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Hmm.... This is wacky.

It looks like although it says "Sweetwater" in the Title Tag, the pdf file is still being hosted on your URL (as well as the actual rebate form having American Music listed as the return address).

Maybe perhaps whoever added this rebate form to your website "borrowed" it from Sweetwater? And by that I mean, copied over the pdf file, changed the address, and copied everything else (Title Tag included), but forgot to take off the Sweetwater brand name?

Either way, it's on your own URL and it's a rebate form that includes your own address. Just get into your site editor and change the title tag and you should be fine.

Good afternoon, Mozzers!

My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company.

When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8.

BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14.

We are both on the same IP. And we did these searches within minutes of one another.

Does anyone know why / how this might be happening? We'd love to hear your thoughts!

Cool, thanks for this article! This is really good to know. Do you know, then, why this might be happening; within an hour of searching that same search string, one of the results gave me 3 different Meta Description tags, while the actual source code meta-tag did not change once.

Screenshots for proof: https://imgur.com/a/hXLWz

Good afternoon, Moz.

My team and I are a bit stumped. We are getting ready to send out reporting and discovered that we are getting hits on a few very odd landing pages. We build our websites and we never made this URL: https://eaglehearing.com/Home/gclid/ EAIaIQobChMIo_K0t8T_3QIVg81kCh1NQAKIEAEYASAAEgJajfD_BwE

There are around 7-10 variations on these weird URLs pulling up in our reports for two different clients now. Do you think we got hacked?

No. Footer links will not impact your SEO. You're going to want to focus on your internal linking structure as a whole.

Another huge proponent of the amount of time it would take to get ranked is the niche that you are in, and if it is national-rankings or local-rankings.

If you are a local business trying to get ranked for local rankings, it will be much quicker. I've seen rankings have massive changes in local SEO in a very short amount of time.

Hope this helps!

Our agency uses Buzzstream and I highly, highly recommend it. Definitely worth checking out.

I would not recommend doing this.

Kris beat me to it! I was coming here to say basically the same thing.

Does anybody know why this might happen? When we made the new site, we just changed the skins. The source code was the same, the content was the same.

Even when I search their brand name and their city, their URL won't show up.

When I search their URL into Google, it won't even pull up their homepage: it only pulls up /contact-us and some other subpages.

Any tips on what I should be looking out for?

Hey everyone!

I just wanted to start a discussion on Moz's Forecast. If you haven't noticed, it has been over 100 degrees for an entire month now, which I have personally never seen before...

Why do you think this might be happening? Any ideas or theories? I'd love to hear them!

I just want to add to what Roman has said; I might be reading into this incorrectly, but it appears that you might be under the impression that sites that link back and forth to one another are as valuable as Affiliate Linking Programs. I thought I should interject and just say that doing Link Exchanges has been proven to be detrimental to sites. I mean, just Google "Link Exchanges Bad" and you'll find an endless supply of articles on this...

Commenting only so I can follow this thread. Very interested in hearing what people have to say.

Thanks for this update, Pete!

Good afternoon everyone!

I wanted to start a discourse on a subject that I think might benefit a few select readers.

What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc.

I'm interested to see how other SEOs would handle tackling this kind of campaign.

Can't wait to hear what people have to say! 
Thanks! 
Taylor

While this is a good idea in most respects, I would be wary of using a Top Level Domain if you plan on using the MozBar to track your DA / PA. Unfortunately Moz's bots can't crawl a lot of TLDs, and you would be stuck seeing a DA / PA of 1 forever (or until they add that TLD to their database, but I assume that will be a long, long time).

Before I provide any other information, I have to ask first - Did your rankings (generally speaking) drop as well? Or was it just the number of your DA?

Thanks for the response, Miriam!

Do you have any ways to differentiate the bad nationwide directories from the good ones? I've always been told to stay away from mass directories that aren't geo-specific.

Curious to know your thoughts!

Hey everyone!

Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses.

How do these get ranked above each other?

Just thought I'd throw this question out to the Moz community.

Anyone have leads for good, credible directories where I could get a smaller, local hospital listed on? (besides the obvious ones like HealthGrades, etc.,)

Thanks!