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This is seriously a great list.

And very well-written to boot!

Honestly, I think either idea would work. But, personally, I would build off of the already established website.

Reason being this; if you were to make a new site - and it was optimized correctly, had amazing user-friendly content, and was all around a great website - It wouldn't matter what the DA is, it would get ranked. I've seen it happen plenty of times where a new site comes onto the scene and ends up taking over well-established sites in the rankings, and it boils down to having a better, more user-friendly website.

But, like I said earlier, I would attach these new pages to your old domain. If you build these pages to be just as amazing and user-friendly and useful as you would a new website, those pages will still rank. And not only will that help getting ranked for those specific search terms, it will build the credibility of your root domain and could boost your DA.

Hope this helps!

Thanks for the update!

I would imagine that the date of which a link was acquired does, in fact, impact the links value.

More importantly, though, I would say it is much more important that you keep getting new links - For instance, if you got a few backlinks on really great sites a few years back and then just let those sit without acquiring new links, Google might think your company has dropped in relevance and that people no longer care about you.

Old, credible backlinks are good - consistently getting new backlinks is better.

Yes, we are having the same issues.

Hey there.

I'm trying to export a .pdf to send to my client. When I click "export pdf", the page sits for a second then goes to a 404 page?

I've never seen this before. Is anyone else getting this problem?

This is a great response! Thank you!

I should also state that this isn't a "500 Total Population" kind of town in the middle of the woods. I mean a rural pacific northwest town with roughly 50,000 - 200,000 in population. Not big enough to have local directories, per se, but certainly enough for their to be a good amount of companies to create healthy competition.

This might seem like a silly question, but It's one that I would like to get some responses from the SEO community.

Do <h>tags need to be staggered according to the numbers?

For example: A few of our clients have their h1 tag listed on a mid-way header that is halfway down their page, and there are both h2's and h3's listed before the h1 in the source code. Does this matter?

Let me know! 
Thanks! </h>

I'm gonna comment again to "bump" this thread back up. Is anyone else having these issues? Moz's crawler seems to be kinda freakin' out. It'll tell us that we have duplicate content / title tags / meta description when it's simply not true. It will also say it's unable to crawl a site due to something on our end (even though it was crawling just fine the day prior) and then it will fix itself with no work on our part.

Hey everyone!

I wanted to get the other Mozzers opinions on this.

With Google announcing a new Speed Update that will affect mobile rankings, I wanted to ask: How will AMP pages play into this?

Let me know what you think! 
Thanks!

Thanks for the well articulated response, Chris! It's much appreciated.

I'm gonna contest your last statement though, and I'd like to see what you have to say. If I use Moz to check my backlinks, and it gives me (4 root domains, 15 total links) VS. using someone else and getting (150 root domains, X amount of links) ---- How is this a good way to be equipped to act on my backlink portfolio, in regards to using Moz? I wouldn't be able to know if I have spammy backlinks, or a good amount of high quality links?

Hey everyone!

I wanted to ask the Moz community on what I should be on the lookout for in this situation; I have a local SEO client, an orthopedic clinic, who out of nowhere completely dropped off the map. Their Search Visibility is now at .001%.

I really have no idea what would have caused this... I have dozens of other local SEO clients and have never seen this before.

After a quick Google search, I found this: http://resources.spyfu.com/find-sites-ranked-past-ranking-history/

Hope this helps!

I'm only posting a comment so that I can follow this thread. I'm really curious to see what people have to say. Good question!

If you can, please provide any and all talking points that I can use in this argument. It seems that no matter what I show him, including Matt Cutts' video debunking Keyword Density back in 2011, it doesn't seem to stick. He is fully, 100% convinced that keyword density is hugely important and we need to focus our time and energy on it.

Any sources you might have to help me show him that this is a myth would be hugely appreciated.

Thank you.

Good afternoon everyone!

I wanted to ask everyone here a question, one that has been being discussed around my office with a lot of different sides being taken.

Does Keyword Density matter? If it does, what percentage do you try to have your keyword hit?

This happened at the last company I worked for (one of their clients who was paying for social media management) and unfortunately there was nothing that could be done. I'm interested to see if this has worked out for anyone else, though.

H1 tags are hugely important, yes. It is a giant arrow to Google pointing to that keyword and essentially saying "Hey! This is what this page is about!"

Hey everyone!

My company uses a tool called SEOQuake. We are trying to hit all of their "checkmarks" when we run a diagnosis for them. One of the only things we can not figure out how to pass is their section for Site Compliance ---> XML Sitemaps.

Our client's websites that we have built are all using .aspx URL structures, and when I view them, it clearly states that it is an XML file. It has this text written at the top of the .aspx page:

"This XML file does not appear to have any style information associated with it. The document tree is shown below."

Does anyone know what is happening here? 
Thank you!