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Thanks for the clarification!

I've looked at quite a few different Twitter follower tools and ran this by a couple of other people on the community team and I've pretty much come to conclusions #2 or #3 that you mentioned. Unfortunately, there's just not really a clear cut way to figure out what happened.   Sorry I don't have a more definitive answer.

You might want to consider tracking your account in Followerwonk going forward if you aren't already. It's a good way to see if you've lost a bunch of followers, who those followers were, and look at the date to see if you posted something in particular that could have led to a dramatic follower loss. Doesn't really help your current situation, but might help if anything strange happens in the future.

Whoops! It looks like those attached imgur pics aren't public. Sorry for the hassle! Hopefully one day we'll be able to upload images directly into Q&A questions.

In good news, I was able to login to one of our other Twitter accounts we own and I'm now seeing the same follower graph you're referring to. I'm just not seeing any discrepancies on our account, so any screenshots you can provide would be helpful. Thanks!

Hey Mirabile! My name is Megan and I work on the Moz Community team running our social accounts, including Twitter. I'd love to dive into Twitter Analytics and see if I can figure out what's going on with your follower count for you. I was taking a look at Moz's Twitter Analytics and I was having a hard time finding the follower chart under audience insights. I've attached a screenshot of what the top tabs/sections look like when I go to our audience insights section. Are you seeing the same thing? Can you direct me to the specific spot?

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Hi Radi!

Unfortunately, I'm not aware of any tools that do what you're looking for, but you could always check out the trending section that appears on the right side of your Facebook newsfeed. Not sure if that's too obvious, but I thought I'd throw it out there just in case.

Hi Becky,

Great question! I find that the "right" social platform can be vastly different from company to company. For us here at Moz, Twitter is great because it's where a majority of online marketers are already hanging out. Where do you think your customers are most active? A good place to start is by researching some of your competitors and seeing what's working well for them.

If you do decide to become active on a social channel, definitely make sure you have content to post regularly. I would have a handful of posts in mind before becoming active just so you can have a good running start.

I hope this helps!

Hey there!

From what I can see, everything looks like it's set up correctly. Here are the instructions to create a G+ custom URL for a business. Let me know if you're still running into any troubles!

Hi Imran,

Instead of adding to this thread, I think it would be better to start a new question about how to check a site regarding duplicate content. Thanks!