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First, I'd note that using the same strategy for similar keywords doesn't necessarily mean they'll have similar results. Sometimes, keywords need very different strategies, content-association, and have different competition / difficulty.

Is it only you who are having ranking issues for this brand, or are other websites having the same issue?

If you can provide links to both, I could help you out - but without seeing your pages or any data, it's impossible to say. There are a lot of possible reasons for that.

First and most importantly, I strongly advise against ever suggesting a client "play the system". Everyone gets caught eventually and it's silly to make such a big risk for such a small benefit. How long before he's caught? Who knows. But he will be, and neither of you wants that.

I recommend removing his home and mother's home as locations in terms of Google Places. Then, optimize the website for these locations. Make mention of the areas he serves often (but not to a spammy degree), and create **good, long, unique content **for location- or area-specific pages.

There are effectively 2 ways you could handle this properly:

1. Consolidate all of those duplicate pages into one page; keeping these listings one a single page and using a gallery / ajax / etc. to bring up one specific car at a time.
2. Choose one page from each set of duplicates as the base page, and place "rel-canonical" tags in the duplicates.

Option 2 is likely the better of the two in terms of SEO and your business, but both are technically viable options.

While your site looks very nice and clean, there are a handful of things that are hurting it:

1. There's no header navigation on the initial page (the left-hand widget isn't "initial" in this sense).
2. There's barely any text on the homepage.
3. There doesn't seem to be an H1 on the page (certainly not at the top - even though it might seem that way, the slider content may not be getting picked up by Google as such).
4. Effectively, your homepage is a long list of products. Take a look at Amazon and even smaller ecommerce sites. Your site, and specifically, homepage, is lacking content.

I'm sure with a genuine audit, you could get loads more information, but these are all things you may wish to consider looking into.

I had this same issue not more than a few months ago; it seems that the option Google recommends is to delete the listing(s) you don't prefer. Unfortunately, this is currently the only viable option. If you have followers on the one you intend on deleting that aren't followers on your preferred listing, I suggest inviting them to follow the one you save.

In general, I think it's never a good idea to outright remove or delete a blog post - especially one that may actually be helpful to proper visitors. In this case, I'd suggest setting blog posts that disrupt your site's flow/funnel or otherwise cause this sort of issue to "no-index". Deindexing posts / pages like this will remove them from SERPs, but will leave them accessible to visitors. Don't be too heavy-handed with de-indexing though. Do this to one or a few posts, and see how that effects your site after a month. Then, if it's had a benefit, you could de-index more (not all) posts like this.

Never allow someone to take or steal your content. Ever. It's never good for your site, and it's just a matter of time before it causes an (even bigger) issue for you. Duplicate content hurts both parties, even if you added it first. Moreover, the backlinks wouldn't be worth the harm.

Send them a take-down request to their website administrator. If, after a short amount of time, they haven't responded and/or taken your content down, file a complaint with Google regarding stolen content.

If you could provide an example, I'm sure it would be easy to help you out and give you an answer as to why that might be.

No one can really answer a question like this without knowing more details about your product. However, generally speaking, I would say to try to do the following:

• Break the process up between at least several, related steps.
• Keep the design simple, and the clutter and/or extra content to a minimum during the process.
• The more a user can click rather than type, the better. Drop downs are generally preferable to text-input fields.
• Keep the design, headings, and placement of items consistent.
• Ensure that, if customers are inputting sensitive data, that the entire site or section is https (getting an SSL certification). That way their data will be secure.
• If you're worried that people may not be willing to spend 10-20 minutes, consider having a preliminary amount of data necessary for sign-up / login / etc. and then allow them to add more information before accessing the product directly.

These are just some general tips, but I hope they're helpful nonetheless.

Logan's correct - though I'll add that along with branding and which is most fitting to you and your target customers, I would take DA (domain authority) and historical data into account when deciding.

In business listings and directories, it's best to have a consistent NAP (name, address, phone). Meaning, the name listed on Google+ should be the same as Facebook, as Linkedin, as BestOfTheWeb, as Yellowpages, etc. However, this will have no direct effect on SEO or rankings whatsoever. Search engines (including Google) are typically smart enough to figure out that these are all the same company, even if there are slight discrepancies.

Generally, redirects should be *instantaneous (depending on how you do it, this can take a short while). However, the permanence of this takes, I'd wager, about 1-2 months. A redirect tells search engines that when a user goes to a page on your site, like www.example.com/old, you (the webmaster) would like the user to be redirected to www.example.com/new. After time, search engines will eventually do this automatically. The presumption, however, is that this is intended to be a permanent fixture. So you'll need to ensure that the old url is essentially phased out of existence.

To answer your direct question, if by "relevance" you mean the rank, quality score, etc. - this is done is as much time (again, with varying experience). However, be aware that the link juice passed from domain A to domain B will often be a little lost.

Certainly an interesting question. It's becoming more and more evident that image recognition software (more specifically, subject recognition) is gaining traction within big names including Facebook and Google. The software (still in development) can recognize subjects, objects, settings, etc. - to the point where they can "name" an image based on these factors. Which, of course, is extremely relevant to this conversation.

That said, I disagree with the notion that incongruities between an image name, alt-text, or title and the recognized subject of that image will have any factor at any point in time. I have two main points on why I suspect this will never become practice:

1. Naming an image based directly on its contents has never been a suggestible convention. Historically, naming an image has been more about the "message" or intended use of that image than about its direct, visual content. To push content creators to start doing this would be overly heavy-handed (yes, even for Google).
2. The web would be utterly polluted by images with the exact same name, all over the place. As you'd brought up stock photography and its proliferation across the web, I'd counter that this is exactly why it won't happen. The amount of images by this convention that would be named "man in suit at laptop" alone is staggering. More to the point, Google and other curators prefer specificity; so much so that it would be impossible for them to accurately define more than the visual assets - which often don't make up the bulk of a pictures meaning.

TL;DR version: Do I think what you're suggesting is possible? Absolutely. Do I think it will happen? No; this would go against naming conventions and Google's own desire for specificity.

Now that I have a clearer idea of what it is you were asking about, it sounds like the email in question is one sent directly to a client by Moz, as set by you within your own reporting settings. Sending reports to clients directly is a use-case I don't have, so I can't speak to this - hopefully someone more informed can assist you. Good luck!

It's extremely unclear what you're asking about without you giving a little more background. If this is an email you were sent by Moz, then here are answers to each of your 3 points as well as an additional point:

• Correct, clients can't login or make changes - however, whomever is using Moz can. Meaning, if you're running a campaign for a client and they want a change, you could make that change. This is what I'm guessing is the situation, but if you want to provide more information, I could revise my answer accordingly.
• In most business settings (and generally), it's unwise to give multiple people direct access to a login for any analytics platform. For security reasons, as well as protecting data and ensuring it's unaltered, it's best to keep one person to a login. However, if more than one person should want/need to see this data, then sharing these reports is the best solution.
• If this was sent to you (presumably the Moz user), then it makes sense for this to be in an email sent to you.

If I had to guess, you're forwarding this email directly to your client (again, please correct me if that's not the case). This email isn't generated with the expectation that Moz users will outright forward it to their clients; I think the intention is that you'd download the report and write your own email. As such, the intention of this email is disparate from an email you should send to a client.

Nope. You're in no way required or expected to tell someone why they've hit a 404. As long as you have a page with content, you're doing OK. Any effort beyond that will only benefit you.

Your 404 page is a great way to serve visitors links to the pages that would be most relevant in general to them. It's also a great opportunity to show your brand and personality - and yes, as you mention - blog articles are a great next step for these pages. However, make sure that it makes sense for them to be there. If a visitor is within your blog domain / subdomain, then go for it. If they're not, consider a combination of things.

And yes, you can have more than one 404 page. Whether having multiple versions makes sense is up to you.

Unfortunately, there's no way for anyone non-staff to help you out without more information. If you could take screenshots of both views, maybe I (and/or the community) can help you figure this one out. Any information you're comfortable giving will be helpful.

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