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There are a lot of options, and some of them take wonderful advantage of having access to a payload of data as you do:

• Blog about it! A blog that's well-written, informative, and has easy-to-consume hard data is always a plus. Especially if you create simple visuals, and provide overviews and insights into that data.
• Create infographics. While these can (and should) be part of the blogging experience mentioned above, even if you just post infographics that break down that data well on social media, it can be a big boost in engagement.
• Try to work with other media groups, bloggers, etc. to get exposure and bring that data to a larger net of people. There are so many avenues for content creation, and depending on what field your data is in, could be used in so many ways.
• Create either digital versions of your publications, or at the very least, white papers, case studies, and press releases.

The options you have are honestly only limited to your time, resources, and ability to represent that data simply and effectively. Don't let it go to waste!

I would change listings, social media information, and other external items once you've launched the new site. Think of it this way: your website is your main source, while the rest are secondary. Your website should always take precedence when it comes to change, especially when considering consistency with your users. If they go to Yelp, Google+, etc. and see "Bakery Y", but your website still says "Bakery X", it'll be both confusing and inconsistent.

As for your second question, about the catering business:

• Facebook: you can create a new page (try to get a short and related URL!) and "merge" the old one into the new. Ensure that you clarify this change in a post, however, as not to confuse followers!
• Yelp: Much trickier. In this case, the only option may be to try to change the name of the current listing, rather than creating a new one. Not only are reviews something you never want to give up, the length of time your listing is up actually plays a roll in rankings on Yelp (similar to search engines for websites).
• Google: This is actually a combination of the two previous. You can keep the page you have now (especially good if you have reviews) and change the name and branding. If there's some reason that's not possible, or if you've yet to create a solid Google Local / My Business, then you may choose to create a new page and contact Google, asking to move assets to the new from the old. The latter is more complicated, and can take a long while, however.

I think the important thing is that is show some thoughtfulness. If you know something that the client needs/wants in their office, or if there's something they could use for business, or even if you happen to know everyone likes a particular food (for which you could get a basket); something along those lines is typically best.

From my experience, several different Javascript and Ajax elements can confuse Google. While you obviously don't want to outright avoid their use, it's always good to have someone knowledgeable sift though any code written externally (like a WP theme or plugin, in your case) to ensure that content is always present, even when it isn't necessarily "called" yet.

I'd say your gut feeling is right - in fact, you may want your first post to be a simple "apology" for being absent due to being busy (or something to that effect), and alerting people that from now on you'll be posting often. Address the issue, and present the solution you've already come to.

Antonio is absolutely correct - in the 10th line of your homepage's code is a no-index tag.

To elaborate more on his second point, the reason the page: _kaya3976.com.au/wp-admin/admin-ajax.php  _is the only one being shown, is because Google sees that there's a website, but can't actually index any visitor-intended pages - and is therefore showing your WP Login page. You definitely want that to be resolved ASAP, but I would make absolutely sure with whomever's been developing the site that there isn't a reason it's de-indexed currently.

Before you do either of those things, make absolutely sure that you can even get the URLs you'd prefer. It may be that the reason your current URLs are less than ideal is because the simpler versions weren't available at the time of creation.

That said, if there are a substantial amount of posts, engagements, etc. it may not be worth making the changes. For Facebook, I suppose it can't hurt to create a new page and merge the two, favoring the new. But Yelp is a little trickier regarding that sort of process (or lack thereof).

Lastly, ensure that any webpage (on your site, partner sites, adverts, social media, etc.) that links to the Facebook and Yelp pages is updated with these new URLs.

It's hard to say without knowing the specifics and how these two measure up regarding their import, but I'd say give the landing page a go. After a month or so, if it still hasn't started ranking as well as you'd like, maybe consider tweaking the content even more on the landing page. Assuming this landing page could really move some KPIs for you, it's a semi-risk worth taking.

You would need to provide a link to the site for we Mozzers to look into this for you.

The answer to most of your questions is: it's counter-intuitive to have more than one Google + / Local / GMB page; unless you have multiple locations. Having more than one Google + or Google Local page will actually cannibalize your listings. Plus, it confuses Google often, leading to issues with your Maps location and other information. Plus, while the competitor to whom you linked has changed the NAP on their page slightly in each instance, this is a grayhat tactic and should be avoided. It's also possible that they'd done this by mistake (there have been times when Google's services were confusing and made it too easy to create a new Google + page rather than tying something to an existing page).

As a general rule, I'd avoid trying to trick or obfuscate the systems by which Google and other authorities work. It never ends well. Keep one Google + page per location. Make sure it's tied to your Google Local and My Business accounts, and that you're consistent with NAP and other information.

I'd suggest doing that, yes. Not only would it be more beneficial to users to have information based on their location (as most people would search for trainers near them, not just search for trainers and the sort the data by location) - it's also good for SEO to have location-specific urls and such. That's assuming that you're both concerned about local search, and are making efforts in that area already.

Do keep in mind, however, that the rest of your site (both in terms of structure and content) should reflect this change. Not just links, but the way they're presented, and possibly even the order by which you present content on base pages. Furthermore, if you go this route, be sure to take advantage of locale-based terms (including name, NAP, etc.)

I suggest creating accounts in Google Search Console for BOTH www.websitename.com and websitename.com (without www.). Then, you'll be able to use these to tell Google which version you prefer. This isn't always necessary considering all you say you've done, but it looks like you've simply been unlucky with this. Using GSC for domain preference marking should help, if not solve the problem altogether.

Can you be more specific?

• What social media platforms do you want to monitor?
• What are your key points of interest regarding analytics (meaning, what do you want monitored and to what detail)?
• Are you running campaigns, advertisements, etc. that require monitoring through the software/tool?
• Do you have any other guidelines, restrictions, or specifications for your needs?

I'd recommend you do neither.

If you set them to no-index, these issues won't matter, but you won't have lost the pages and whatever value they pose. Plus, it's generally good to keep any pages that aren't of their own accord, detrimental.

However, if you'd rather not do this, I'd look more favorably on removing them than fixing each one. That's a lot of work for very little reward - most likely, at least. Really, the answer depends on how much time you have and how fixing them would weight against the benefit(s) of doing other things.

When it comes to NAP, it should be as close to an exact match as you're able to achieve. Inconsistency in this area - while not the biggest detriment you can have - should be avoided.

Dirk is correct. However, it's important that you also go into Google Search Console (formerly known as Webmaster Tools) and add the new version (or both if you have yet to use GSC). You can then tell Google which version of your site (www. or no) you consider the "proper" one, among other great things. You can ensure your 301s are working correctly, submit sitemaps, and check errors that Google may find.

I strongly disagree that more content wouldn't help the user. You could write about each client, how you approach work with clients, describe each portfolio item, each project therein, etc. There are so many different things to write about within these pages of yours - stick to the who, what, when, where, and why and go from there.

It's impossible to say without seeing the site and, likely, without seeing analytics. What I can tell you is that the issue may not have anything to do with HTTPS. There have been updates to Google's algorithms, and many other things. Mobile optimization has become a huge point, for instance. I would run an audit of your site for both technical and SEO issues to see if those might help.

That depends on the UX and UI. If it makes sense that someone looking at one support document may be interested in others, or other support-related content in general, I would absolutely go with Option 3. However, if the product support pages are absolutely meant to only be related to the specific product, then Option 1 or 2 (which sound like they're the same thing) would be fruitful.

I, myself, would go with Option 3 without question. But it really depends on your navigation and such.

Yes, the word "in" would separate the keyword, though you technically would still get a reasonable amount of worth from the phrase in general. Some longtail keywords are incredibly difficult to get into content - it may be worthwhile to try to find ones that are high-volume and less abstract.