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If your services are no different between locations, I would suggest having a single page for each service rather than a page for each service in each location. To compensate for that, make sure you have pages dedicated to each location (as I'm sure you do, based on what you say). You could also write about what makes the location's services special.

• Who works there and what do they do that's unique to that location?
• How do you service that location?
• How does bringing your services to that location benefit it, specifically?
• etc. (you get the idea)

It can be taxing to write original content, do research, and such - but there's no magic bullet for content. I'm not sure how your business is structured, but as an aside, having the specialists themselves write articles about what they're doing would likely lead to very rich, organic content. Probably not plausible, but something I'd recommend nonetheless.

I don't think this is something you should take any speculation about. I suggest doing concurrent A/B testing for these terms; meaning, you should optimize the page for Keyword A for a month or so and record the data, and the next month, optimize it for Keyword B to compare your KPIs. That way, you have hard data backing whatever decision you make.

If, however, you don't want to do any A/B testing, or have time constraints, (and I can't stress enough that this advice should only be taken under those conditions) choose the higher-volume keyword as your primary and the lower as your secondary keyword. Optimize, and leave it for a bit. After a while, tweak things more toward the lower and, if your KPIs improve, tweak again. If your key data points get worse, however, then it's fair to assume that the higher-volume keyword is better for your traffic and such.

After looking at the source code for your homepage, here are the anomalies I've found:

1. A dozen or so links like https://static1.squarespace.com/static/ are in your header. I assume these are due to having built your site through them, but these will still count.
2. The "Loving @ Your Best etc." image at the top is a link to the homepage, but so is "Home". That's a bit redundant.
3. Each of your navigational items (couples therapy, counseling, etc) is an on-page link which is probably an unnecessary design choice.
4. The biggest issue s that you have both your desktop and mobile links on this one source page. That's a big no-no; instead, you should have the page that's fetched determined by whether a user is on mobile or not, and then have a separate page for both. This is likely the biggest source of your headache here.

I hope that helps, Travis.

Could you please provide a link to your site? That would likely help to figure out where the links you're missing are.

I don't know if the brand differences need to be disparate,  but one option would be to just have one page for both - not different versions, but just always one page. You could add content that makes clear the page refers to both brands, and even generate new, rich content for it - while, on donation forms and landing pages, having a step or form-field that allows the user to choose which they're interested in.

To expand on what Lewis is saying, automated content is pretty much the exact opposite of unique and rich content. There is absolutely no way to achieve good content goals through automating this way, even if automation itself were an option.

Duplicate content signals to Google that you're either automating it, stealing it, or simply don't have content worth viewing. It has a huge impact on your rankings, but more importantly, it has a huge impact on your visitors/customers. Think of it this way: would you shop on Amazon if every product description and deeper content section was more or less the same?

I'm glad you figured it out! Always happy to help, Mike.

I just followed the same steps (deleted my current photo, uploaded a new one, saved) and it worked for me. What browser are you using? If not Chrome, I suggest trying it on there as it may simply be a browser quirk.

When you say it won't let you, what happens exactly? Meaning, what's the last thing you do before you can't proceed, and what message - if any - does Moz give you?

Often, pages on a website will have different means by which they're reached. As an example, the logo on a website's top-left often links to the homepage, but the link (initially) would be something like: websitename.com/ref=logo or something to that effect. This is the same sort of issue as websitename.com/ and websitename.com/home being the same page. What's recommended in these instances is to create a 301 redirect for every duplicate page, to the base. Meaning, you would redirect websitename.com/home to websitename.com/, which tells search engines like Google that the prior should be replaced in search and in access to the latter.

This may help you find other duplicates that you have by searching **site:websitename.com **in Google (all one word, no spaces). This shows you every page on a website and can help you keep track of what pages you need to take care of.

My company recently created a website for a huge moving company with many locations. The site's very successful, in part for a few things. Of those, some are pretty conventional:

• Create location-specific pages with unique content about that location - be it your business' location's history, about the town/city, etc. **Do not **allow these pages to be similar to one another. They must have unique, rich content.
• Depending on the amount of locations, you may be able to add those new location-based pages in the footer. I'd say after 20 or so, it might become excessive.
• If you have a blog, you should definitely write about those locations, any new openings, events happening in the areas, etc.
• It should go without saying, but make sure to optimize for each location where appropriate. However, do not over-optimize for any area unless it's the main hub for business.
• Schema. Schema all over the location information.
• Make sure your 301s are organized and all-encompassing.
• Not at all necessary, but occasions like this are great for reviewing your website's design and content.

There's surely a lot more you can do, but this list is a good starting point, I'd say. Hope this helps!

Taking what Rebecca's said, there are two things I'd suggest you do:

1. Sort out the fact that there seem to be multiple pages for your business.
2. Get your branding on key. "NJ & PA Personal Injury Attorney Richard P. Console Jr." is entirely different from "Console & Hollawell Facebook", which is entirely different from "myinjuryattorney". Your branding is all over the place and not at all unified. Yes, "myinjuryattorney" is a nice url-bit, but it has nothing to do with the name or branding. Even with schema, that's going to be hard to mitigate.

First, an H1 should pretty much never be in the footer. H1 tags are meant to be the lead-in for the page and the content therein. It should tell visitors and Google what your page is about, using keywords if possible. That said, there isn't inherently anything wrong with having 2 or 3 H1 tags if your page is long and has several different bits of content that don't fall under one category.

Second, while it's important for a company's name and brand to be relatively prominent on a website, having it on every page as an H1 tag is extremely excessive. If I saw it as a user, I'd think it's not only spammy, but strange since it's presumably in other prominent places on the site (in the header, content, some H tags, etc).

I strongly recommend that you remove these H1 tags from your footer and, if having the brand name within pages is something your client really wants, have it placed more organically in the content.

Well, the point of a landing page is that visitors go directly to an offer of some sort from SERPs. That tends me toward suggesting you remove it from each page. However, you've already had them there for what I expect is a while. So it might be harmful or tricky to do that.

Generally speaking, if you want to make a change that you're either unsure of, or that might have a large impact, you want to start by taking small steps rather than do it in one fell swoop. My overall suggestion is that you remove one or two of the landing page links from your homepage, and check reporting after a couple of weeks. If it went well, then EITHER remove that same one or two landing page links from all bottoms of your pages, OR remove a few more landing page links from your homepage.

I can't stress enough that you don't want to do both. That might make too big an impact. But it all boils down to a consensus between what you should do and what your boss will allow.

I would actually suggest setting up events and triggers in Google Analytics for that. You may also want to do some A/B testing to see if that's the case. If you can afford to, try removing a couple of those links and see how that affects traffic for the homepage, and those landing pages. That way if your boss is correct in saying that they're beneficial, removing them won't have too strong an impact.

To answer this question, I think we'd have to know how closely the forum relates to your main site's content. If a forum is something more strongly ingrained in the kind of service/product/culture your business provides, then I would advise you keep the forum in the same domain. If not, then it's a question of how closely related it is and whether users would/should see it as extraneous content.

Nowadays, Google doesn't really care about footer links all that much. And I agree with your reports - there are WAY too many links on your homepage. I'd remove all or at least most of the "locations we service" links, and instead, move them to a navigational menu item - either in a sidebar or at the top. You could even just have a "Locations" page with a small excerpt about each area and a link to them from there. Either option would be preferable to having so many footer links to smaller pages.

I also see that on your "customer reviews" section, each person's name links to their Facebook profile. I'd suggest removing those links for a few reasons. First, it's more links on your homepage (and Facebook will have disavowed them anyway). Second, these customers may put very unprofessional things in their profiles, so you may not want to direct visitors to their pages.

I hope that helps!

To my knowledge, there isn't a read-only login type for Moz. Your two options are:

1. Export your reports and simply send the new consultant the reports. You can do this from the reporting pages.
2. Give your consultant access to your own Moz login (I do not recommend doing this, however).

First, it's important to note that you can never expect the same results year-over-year for a page that's similar to a previous one. You need to take into account competition, algorithm changes, etc.

One glaring issue I find on this page is that you have almost no unique text. Google looks very unfavorably on pages that have little content; your page only has about 100 words. I strongly suggest writing more about the product; what it's made of, it's dimensions, history, anything.

After inspecting the code, I see that your meta-description wasn't updated. It starts "Find your perfect mid-year diary 14-15 with TOAD." - but should ready 15-16, no?

Fixing these things may not reap the benefits you're looking for, but they're certainly a start. Good luck!

After typing "Sheperd's Bush" into Google Maps, I've found the exact place in your image - but I don't see any spot or anything that would indicate it was there.

If you found this while searching yourself, what were you searching, exactly? If not, then I have to assume someone added this to whatever image you found.