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I wouldn't change a bit. I always focus on making sure a site is accessible and has an optimal site architecture first. For on-page content, I will create (or attempt to create)  a compelling user experience by offering content that helps solve an issue the prospect may have and focus on optimizing conversion. Most people underestimate how difficult and resource intensive this is to do because it takes a ton of time involved with data gathering, analysis and creating the content. So after you are 80% happy with this (because that last 20% will take as long as that 80%), begin implementing your off-page strategies and work in conjunction with a continual effort on improving and adding on-page content. A core objective is focusing on great content and earning the links, so that is why I typically start there. As you know, this is a process that never ends. Good luck!

Unfortunately, many of these case studies are from agencies trying to sell their service.

Here are some I found that may help:

• https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
• http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
• http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html

Good luck!

Google told Search Engine Land: " no spam-related update had happened, there were changes to its core ranking algorithm in terms of how it processes quality signals." There is some conflicting information out there, but it appears to target sites with poorer quality content (thin content) and hub-type pages.

John Mueller discussed this update (in the video) and said there is no magic bullet for recovery and to increase quality on your site over long-term (site not page).

You are definitely in Google SERPS (as Christy noted). However, you have duplicate content. For example, I grabbed a snippet: "Our Pet Loss Library features articles written by grief professionals that will address many of the questions you may have when dealing with the loss of a" and many sites came up for this.

My suggestion is to rewrite all duplicate content. This will help with bringing in more organic traffic and ranking.

Good luck!

I talked to GetStat at MozCon this year and believe that they can help you out on this. No guarantees though. Good luck!

As Bryan said, be safe. It's not the original so use a canonical link element to point to the original (through the http header).

Another tool is using the Auction Insights Report inside AdWords. However, it will not show total spend but will show you impression share, average position and etc. and help you in estimate competitor's spend.

We have a Q & A site and used this wordpress template. Don't believe they have login integration as you mentioned, but has the rest of the functionality you mentioned. PM if you want to take a look.

I agree totally with Chris and according to Matt Cutts:

"So if it’s a link from one page on your site to another page on your site, you want that featuring to flow, you want Googlebot to be able to find that page," Cutts continued. "So almost every link within your site, that is a link going from one page on your site to another page on your site, I would make sure the PageRank does flow which would mean leaving off the nofollow."

So, just use no-follow for links to websites you don't trust.

David's spot on. The User-agent: * mean this section applies to all robots. If you want Google (or any robot) to index your whole site, no need for a robots.txt file.

I hate averages! A landing page should always be dedicated to fulfilling the needs of the visitors. If the visitor requires more information, add it in via inverted pyramid.

It comes down to having data demonstrating the value and properly communicating this with the client. Without good data, it's difficult to show the value. Even if you had this data, communicating this value can be difficult because acquisition costs can easily exceeds CLV in the short term (as CLV will hopefully grow). Once there is a tipping point (where CLV exceeds acquisition costs) it's much easier to show value. So clients may see a short-term loss and attempts to minimize their exposure by capping their ppc budget.

Out of fear (of something new) and not understanding. As most of us know, educating some SMB's on the benefits of an uncapped budget is a chore and many are not receptive on learning about it. On the flip side, this works to the benefit of others that do not cap their budget.

Yes, give it some more time. I noticed some 404's as well:

http://txvein.com/category/venous-insufficiency-2/
http://txvein.com/tag/vein-clinic/

Keep content fresh, add a few better meta descriptions to encourage click-throughs and build some links.

Those are called sitelinks and you can read more here. If you have a clean site architecture (intuitive and logical) and the results are relevant to a visitor's query, they may be shown. Google also suggests to "make sure you use anchor text and alt text that's informative, compact, and avoids repetition."

Alex, I prefer to have the most relevant term in the url. No big issues with what your doing except the url being a bit more difficult to understand. If you do decide on one term, I don't think you will be missing out on traffic for the other term as the rest of your on-page seems to be optimized properly for the that term as well. Good luck!

IMHO, whatever the prospect is more likely to query use that in your url since it will be highlighted. I would probably not group them together as it makes the url a bit more difficult to read (so options 1 and 2 will work). Furthermore, whatever you chose I would put in the meta description "Human Capital Management (HCM)..." in case the prospect choose one or the other and include both variations on the landing page.

Hi Chris,
Heres a post from a few years ago. Keri suggested: http://checkdog.com/ that may fulfill your need

When migrating a site to a new platform, try to maintain a similar site architecture and implement redirects. So if surfboard style 1 is on old site, create a new surfboard style 1 page on new site with same/similar content and redirect the old urls to the new ones. Also, take good baselines (organic positions, traffic and etc.) and watch your Google Search Console (webmaster tools) for any changes.  For more information, see this guide.

Organics around 15% and PPC about the same. Rough average comparing monthly totals average out compared to the summer months.