Onsite SEO vs Offsite SEO

[BeckyKey]

Hey

I know the importance of both onsite & offsite, primarily with regard to outreach/content/social.

One thing I am trying to determine at the moment, is how much do I invest in offsite.

My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve.

I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

[paints-n-design]

For Linkearning you need content wich is readable/shareable/linkable - really great stuff with a lot of value for others, without great content it is a Mission Impossible. So if thats part of your "onpage" - you need great value to share with the right people.

It's hard to answer this question, we don't really know how far u are and what you exactly mean with onpage or what the site's content is.
I think Links to products are pretty hard to get. You need content round about your products, linking to them. Outreach for Links to products could make you sad and depressive ...

PS: I think Rands last WBF helps a lot in saving time by do outreach in a better way: https://moz.com/blog/link-building-outreach-in-a-skeptical-world-whiteboard-friday

[BeckyKey]

Hey

Thank you for the response.

We are creating helpful articles/guides & useful content for customers which links to products - I know we won't get links direct to products

I guess ultimately my question is, should we focus on this content within our site and earning links to this through outreach, or should we focus any effort on producing content simply for outreach purposes? Such as PR pieces for local news as an example

At the moment, I can't do both on my own.

[KevinBudzynski]

I wouldn't change a bit. I always focus on making sure a site is accessible and has an optimal site architecture first. For on-page content, I will create (or attempt to create)  a compelling user experience by offering content that helps solve an issue the prospect may have and focus on optimizing conversion. Most people underestimate how difficult and resource intensive this is to do because it takes a ton of time involved with data gathering, analysis and creating the content. So after you are 80% happy with this (because that last 20% will take as long as that 80%), begin implementing your off-page strategies and work in conjunction with a continual effort on improving and adding on-page content. A core objective is focusing on great content and earning the links, so that is why I typically start there. As you know, this is a process that never ends. Good luck!

[ronell-smith]

Becky,

Your priorities certainly are in order. For if you don't get the onsite stuff right, (a) the offsite stuff might never come and (b) if it does come would be tough to measure.

Take the time to get the technical and the on-page SEO airtight, then, as time permits, spend time learning as much as you can about your target audience (e.g., who they are, where they congregate, what content they share and engage around, who the influencers are, etc.). Then you can begin creating content knowing that it's hitting the mark for the audience, who will likely be willing to share and, possibly, link to it in the future.

From there, you move up to adding outreach to your repertoire, whereby you create content targeted to getting the attention of influencers, who'll help you share it, which should bring more attention to your site and illuminate what the audience is hungry for and receptive for from your brand.

RS

[Andy.Drinkwater]

I'm going to chime in with Rand's Whiteboard friday on Link Building Outreach as it covers so many important factors related to offpage link acquisition.

Try and create content and articles that are above and beyond what others have in your niche. Give people a reason to really want to grant a link because they feel it is beneficial.

-Andy

[BeckyKey]

Great thank you.

All helpful I guess my other question is, I am in B2B, not the most glamorous products & we don't use social - I also want to change this, however..

When we start to produce this amazing content, if we haven't built the social community yet - where do we share it?

[BeckyKey]

Thank you! I'm watching this now