SEO Client not rankings in Google

[BeyondIndigo]

Hello,

I have a client that has continued to be problematic for my team and I. They have fair to middling rankings in Yahoo and Bing, but none in Google. I realize that they are three separate search engines each with their own criteria, but this client is the only one experiencing this problem.

There is no significant duplicate content that can find, same with restrictions in the robots.txt file. These seems to be no reason why all my tools say that this client has no presence at all in google, especially when the client gains most of their traffic through Google.

Can anyone assist me in finding out what is going wrong?

Client website for reference: http://www.volvethosp.com/

Best,

BeyondIndigo

[Christy-Correll]

Hi BeyondIndigo,

I just did a nonpersonalized search in Google-US for Volunteer Veterinary Hospital in Knoxville, and you client came up as the first organic result in the SERPs. My hunch is that you are not ranking for the search terms you are tracking in the tools you mentioned, and you are not tracking the search terms that are actually driving organic search traffic to your client's site.

In order to tell for sure, though, please provide us with more information about the tools you are using, and what, exactly, they are showing you that has led you to believe that your client's site has no presence in Google's search results.

Finally, if your client's site has been verified in Google Search Console, (formerly known as Googlewebmaster Tools), you can see how often the site is showing up in the SERPs, and for what search queries, in the Search Analytics Report.

Hope to hear from you soon!

Christy

[KevinBudzynski]

You are definitely in Google SERPS (as Christy noted). However, you have duplicate content. For example, I grabbed a snippet: "Our Pet Loss Library features articles written by grief professionals that will address many of the questions you may have when dealing with the loss of a" and many sites came up for this.

My suggestion is to rewrite all duplicate content. This will help with bringing in more organic traffic and ranking.

Good luck!

[BeyondIndigo]

Hey Christy,

Sorry for the belated response.

The keywords that we have been targeting were:

knoxville tn veterinarian

knoxville tn animal hospital

knoxville vet

emergency vet knoxville

A second look in a different rank tracking software showed me that they do rank, but very low in google. I also checked the search console and found that while my website was getting impressions for non branded terms it had 0% CTR for these organic terms, this leads me to believe that the most important pages may not be showing up for the appropriate keywords.