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Does anyone know of a good tool to identify brand mentions that through outreach could possibly be converted to links?

Just wanted to clarify my understanding of this...

I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case....

1. Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?)

2. If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice?

3. If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice?

Thanks in advance for your help in clarifying this for me!

We have a Google+ Local page, however, we are not appearing at all in Google Maps when searched for relevant keywords, such as Tax Accountant Dandenong (for google.com.au).

What can we do to make sure that our business appears on Google Maps when relevant keyword phrases are searched?

Does anyone know of a good article that lists all the things needed to get good Google local pack results?

That would be extremely helpful. Thanks in advance!

Legend. Thanks Purkey.

Thanks Ryan! Appreciate your insights here.

Another quick question is that if I have a blog and don't want any blog posts to appear as sitelinks is there a way to demote an entire blog (and all posts within) instead of blog posts demoted separately?

I have applied a sitelink demotion in webmaster tools, though this same sitelink is still appearing under my Google listing.

How long does it usually take to take effect? Or is there anything I can do about this?

Also, is there a way in which I can select or channel Google to show the sitelinks I want?

Looking to link to a website from other relevant websites. However, these websites are all hosted on the same server.

We know that Google looks for diversity when it comes to varying websites in determining link value and authority, however, what about the case of diversity in the case of websites on different servers? Does this even matter?

Any insight here would be most appreciated!

A photography company I am helping to SEO is listed on google maps:

https://www.google.com/search?q=izo+photography&ie=utf-8&oe=utf-8

But it doesn’t appear on the generic wedding photography search....

https://www.google.com/maps/search/wedding+photography/@-31.7867741,115.7027624,12z

Can someone explain to me how Google works in this regard? What does it take to feature on the map when one is broadly looking at the locality of Perth.

Thanks in advance for your help!

Just wanting to understand the importance of clean URLs in regards to SEO effectiveness.

Currently, we have URLs for a site that reads as follows: http://www.interhampers.com.au/c/90/Corporate Gift Hampers

Should we look into modifying this so that the URL does not have % or figures?

Moosa, the post you have written is a good one, out of curiosity though, what are your thoughts on the positioning of the link in the body of a webpage? It has been said that a link at the top of the body content vs. down the bottom is more favourable? Is that something you agree with?

Samafaq, I'm a great believer that the best way to get links is through great content that is well marketed and publicised. This is not easy to achieve, but if it can be mastered and done effectively, it is usually what will produce natural links that best indicate to Google an authoritative site. See this article for more info: http://www.lunametrics.com/website-traffic/seo/link-bait/#sr=g&m=o&cp=or&ct=-tmc&st=(opu qspwjefe)&ts=1413991327

Thanks Travis.

You're ace!

Thank Travis. You're a star. Best Moz Q&A Moz response ever! I'll look to implement a site restore from a clean backup and then take it from there.

I'm currently doing some work on a website: http://www.abetterdriveway.com.au.

Upon starting, I detected a lot of spammy links going to this website and sort to remove them before submitting a disavow report.

A few months later, this site completely disappeared in the rankings, with all keywords suddenly not ranked. I realised that the test website (which was put up to view before the new site went live) was still up on another URL and Google was suddenly ranking that site instead. Hence, I ensured that test site was completely removed. 3 weeks later however, the site (www.abetterdriveway.com.au) still remains unranked for its keywords.

Upon checking Web Master Tools, I cannot see anything that stands out. There is no manual action or crawling issues that I can detect.

Would anyone know the reason for this persistent disappearance? Is it something I will just have to wait out until ranking results come back, or is there something I am missing? Help here would be much appreciated.

Usually, we will have a set of keywords of which we check rankings for a designated website... however, is there a tool that  is able to find all the keywords a website is currently ranking on the top page of Google for?

Thanks for everyone's responses! Matt-Antonino, I'll look to implement that solution. Appreciate it!

Looking for a tool that allows me to scrape the websites off a page listing of Google and output a spreadsheet with the websites and their related meta-tag details (mainly title tag). Is there a tool out there that can conveniently allow me to do this?

In response to your questions....

1. Onsite SEO I think initially takes priority and should be the first thing you focus on.

2. You can get on google without any backlinks or with only a few backlinks. However, this depends on (a) What keywords you're targeting, if they are not competitive, this can be achieved (b) the quality of your backlinks if you just have a few. If they are of exceptional quality, you can be right at the top, though once again depending on the competitiveness of the keyword you're targeting.

All the best!

Thanks Prestashop and Jennita. That's crystal clear now!

Much appreciated.

Good response by James.

To add to the conversation I would also advise that you be clear about why you are wanting to get a link in a directory: is it to get traffic through those directories that will best result in an enquiry for your business? or for SEO benefits? (Though these two questions are obviously not mutually exclusive).

If it is to get traffic that will potentially lead to an enquiry, seek to find the popular directories either in (1) your industry (2) your locality. Being in nail art your industry may be something along the lines of beauty services.

I would proceed to go to what I think is the best link finding tool which is Google itself. To find good directories, you could possibly type in "beauty services directory + [your country]" and see what you get. This would result in niche directories that I think would best allow to achieve your purposes. Not all of them will be free, so you will have to sort the free from the paid. You will also have to enter in different search terms potentially to yield more directories of which you have an opportunity to submit a link.

If your main goal is to get better rankings by directory submissions, you want to also ensure that the directory has good metrics (i.e. Domain authority). Implementing the Moz Bar will help with that. You also want to make sure that the directory doesn't look dodgy and established for the sole purpose of just building links.

All the best!