Welcome to the Q&A Forum

Hi Lysarden,

You ask a tricky question. 10 links form a high DA site is much better then 10 links from 10 different low domain authority sites. If you can get ten links from the highly ranked web publisher, do it, but also try to get the links from the 10 other sites as well. Having 20 links from a varied link profile is a good thing too.

Your focus should be on quality link building all together. If the ability is there to get a link, then by all means get it!

Thanks,

Don

Once again, Authors on the site will have their own archive pages as well. A chronological list of all posts by that author. So if you tag or categorize without purpose and the tags and categories have no separation you will have duplicate content across all three types of archive pages.

Here is a good post explaining tags and categories. http://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/

Don,

Hi Andy,

I recommend using tags or categories not both on your WordPress website. You see, they are essentially the same thing. A Tag or Category will create an archive page once it the taxonomy is created. All posts or content that is either categorized or tagged with will display on the tag or categories archive page.

So if you have a post called Why I use Moz, and that post is categorized as SEO and Tagged as Best SEO Practices. You just created 2 new archive pages with the same post. Creating duplicate content. Now because these archive pages are in chronological order, new posts that are tagged and categorized using the taxonomies given above, the archive pages will always be duplicated because the content never differs.

To combat this use one or the other. I prefer categories. You will not get an extra SEO benefit for tagging your posts or categorizing them. This is for user experience and will have little effect on your ranking. However if you use tags and categories wrong you can get lower rankings for duplicated content.

Thanks,

Don

If you are using hidden pages to manipulate google, yes this is very black hat. You should only no index pages that you do not want to come up in search results. Examples would be a thank you page after filling out a contact form, a login page, and shopping carts.

Hi vtmoz,

If people are searching directly for a brand it means that this brand is on front of their mind when they are searching for the products and service supplied by this brand.

How to brands gain exposure and increase searches for their brands directly. I think this is probably more of an out reach campaign. Social media, tv ads, radio ads, literature such as rack cards and circulars sent through mail.

Maybe there social media strategy is directly engaging with the client base and their message is sinking in.

If competitors brands are increasing monthly search and yours is not, it is time to increase your brands exposure.

Thanks,

Don

What is the current structure?

Hi Snowflake74,

If your website is about snowboarding then there are going to be multiple URLs that have the word snowboard in them outside the domain name. Your first example is perfectly acceptable. You should be designing your url structure for the best user experience not to manipulate Google or any other search engine. Do keywords in urls help. Yes they certainly do but are not as big of a ranking factor as your on page content.

I would stay away from blatantly stuffing your pages with the work Snowboard or versions there of. This is where spammy keyword selection can kill you. Not so much on the URLs. You do however, want to make sure your urls are short. The only problem I can see with your new structures is that the urls have a chance to be way to long.

Thanks,

Don

What you are seeing is google showing you specific papers on cancer trials and how many other papers have cited these trials. It is an organic listing. It is part of the Google Scholar search engine https://scholar.google.com/schhp?hl=en&as_sdt=5,31&sciodt=0,31

You can read more about google scholar here https://scholar.google.com/intl/en/scholar/about.html

Thanks,

Don

Hello vtmoz,

I think your questions is very difficult to answer correctly. Domains are not weighted the same. Even high quality domains are not weighted the same. Where are the links coming from DA 100 or DA 25 links. DA is more difficult to increase the higher a domain is, if you have a DA 20 site and want to increase it to a DA 30 site it would have to have a good mix of high DA links. Every ten DA after that the quality needs to be the same or higher and exponentially more links from those higher DA sites.

DA 100 sites like Facebook have millions of links.

If you want to see the link profiles of your competitors, use the open site explorer and research the higher DA sites and see who links to them. Then try to emulate the links that are relevant to your niche.

Thanks,

Don

Hi David,

I have not had a direct correlation to higher rankings by using this url structure. However it can be a benefit for user experience and bread crumbs. I design websites specifically in WordPress and there is the ability to make a top level page a parent page. In this case the parent page would be desktop repair. Then the hierarchal pyramid would set power supply repair page as a child page of the parent creating the URL structure you have referenced. This is done for organizational purposes and possibly stuffing in an extra keyword for SEO. However the structure really helps the end user navigate. Its like a second set of breadcrumbs.

This is just my experience, maybe some one here on has some differences of opinion or experience on the matter.

Don,

There are many reason why a page does not rank. Without the URL it would be hard to diagnose the issue. Could the local competition for the pages content be high? Does the content reflect the search terms used to discover the page?

Hi Shadowava,

You will not be able to transfer 100% of link juice.

Instead of deleting pages however, you should use a 301 redirect. The page you redirect the link to should provide similar content as the original page.

Ryan,

Have you purchased or read any of the Yoast SEO guides. This idea of cornerstone content is a major player in those guides. Yoast has made it easy to incorporate this concept into your SEO strategy for WordPress websites. It requires some preplanning of content and site hierarchy. Basically you develop a cornerstone piece of content and devise content around that cornerstone allowing your content to branch and rank for many different search terms.

Create a new listing. If it is not verified there should not be a name associated with it. Create the listing and go through the verification process. This should give you control.

vtmoz,

It is not the quantity of pages but the quality of pages. I would not put a number on pages. the more useful information you can give your target audience the more likely you are to rank higher.

I would suggest the only main reason you should be comparing these metrics to competitors is how you can create content that is better than theirs. Look at those pages. Is there room for improvement? What value can you give to the target audience that the competitor is missing? This is how you beat your competitors and of course backlinks.

No one is going to give you a blueprint for such a large project. Much of what you are trying to do will be based upon data and research. To get the basics of where you should start, I recommend reading this https://moz.com/beginners-guide-to-seo. The basics is where every good campaign begins. You will find much information on link building and technical seo through the learn SEO tab above.

Hi Catherine,

As far as matter of importance is concerned, you main keyword phrase should technically be in your H1  tag. This will tell crawlers that this information is most important. If you are using images above the fold is there text on these images? What is pushing your main keyword phrase below the fold?

Google will generally rank the page based on the overall content and the value it gives to the searcher.

You Should have a self hosted website. Do not use Wix or Squarespace. SEO is terrible on these platforms.

What does the h1 tag say. The words... That's copy.

So the Moz crawl has been dropping links and picking up new ones on every crawl. Check your moz reported links. If there is a big drop here or none reported at all, it would explain your authority loss. Also as the moz crawl grows some links are not valued as high as others, this would also reflect the drop.