Welcome to the Q&A Forum

Hi Bee159,

With Ecommerce, it is all about the user experience. Detail the products so the consumer knows exactly what they are buying. Even the simplest of products can benefit from a detailed description. I do not know how many times I am shopping for a product and there are many brands of the same item. What it is going to set it apart? A good description.

So its not word count... it is more like "Words Have Meaning" give value to your descriptions and more people will choose your products over the competitors.

Jason,

I sure do have this problem. I am a web designer who retains clients by selling content marketing packages after their sites are completed. I have a team of content writers of vary degrees of expertise. I found the best way to make it work is to cultivate the writer within a niche and constant training and development meetings. Run your ship like a newspaper. Your writers need to pitch the concept to you. Then guide them how you want the content formulated.

Understand a first draft is not necessarily a completed piece of content. You should be editor in chief and know how to mine for great content and develop those concepts into your own ideas.

The process is long but with practice the gears start turning and you can make a great living. The hardest thing is finding good writers who are willing to put the work in, meet deadlines, and accept your payment offer.

Hi Tiedemann,

I have done SEO large ECommerce markets who sell many different products from a number of distributors and wholesalers. I found the writing unique descriptions for each product ranked my client higher then the wholesalers who were selling the same products.

Unfortunately competing with wholesalers makes your life miserable. They usually command more attentions from search engines due to the number of backlinks from retailers and others who sell the products.

I found the best situation for ecommerce retailers is to sell only products directly distributed from the manufacturer or have an agreement with the wholesaler that they cannot sell the product outside of retail space. Most wholesalers do not sell to the public, however this does depend on the industry and agreements in place.

This is possible however, each business has to have its own phone number, and should technically be different business types. Like each business should not each be foot doctors.

Domain Authority has been dropping due to the MOZ index not including links that were once included within their index. Check you link numbers and see if they match up to what you saw when you were at 31. I bet this is the issue. I have a few clients with very small link profiles, the last three moz indexes left their links out and the domain authority went from 10 to 1. However they still rank for the keywords.

dk7,

My experience with amp is that it is not necessary for SEO unless you are writing time sensitive news articles or articles based on current events. These are the real amp pages that google is displaying right now. I  have not seen amp product pages or service pages from small businesses show up in the SERPS. Amp will remove all programming from the page so it will mostly be text based. Sidebars and other page elements are not usually displayed with AMP pages. The purpose of AMP is to increase the user experience on mobile devices. So these pages have basic text and some images.

I use list items for footer links in a menu. h tags are better used when organizing information on a page.

What CMS are you using?

Amp seems to only be big impact for news publishing and current events at the moment. Are you publishing articles that are news worthy or current even based? Clients of mine that I have instituted amp are not getting serious SEO bumps to their rankings due to having AMP enabled. These are WordPress sites and they are running both AMP and CDN. Depending on your needs I would suggest using the CDN for site speed over amp if you are not publishing news worthy or current events type posts.

This is just my personal experience.

I would track whatever is relevant to your business. Are those villages holding valuable customers? If you rank high for these villages then your exposure could be much greater. It is also easier to rank for small local areas then large geographical ones.

With that said if you track just the 3 major towns chances are you are ranking similar to those smaller villages. It all depends on how much info you want and what is necessary to improve your SEO strategy.

Blue Corona,

I do not think to bad reviews should make or break an SEO strategy.

1. How did you respond to those reviews? you can up your customer service game by responding and rectifying the situation that caused the bad review.

2. Ask for reviews from your clients and get more good reviews than. I am sure you have good customers that would give you good reviews. This can also be a quick way to boost those conversions. Everyone gets a bad review from time to time. If you don't have good ones your not asking for them.

3. Improve your customer experience. What are in those bad reviews? is there room to improve?

The H1 tag should define the most important heading while the H6 defines the least. If a page starts with an H3 I would probably look at what that heading is describing. If it is the main point of the content, I suggest changing to an H1 and so on to be inline with hierarchy of importance.

Hi Tat100,

you should be creating content around the keywords you have chosen if it does not already exist. You can add the keywords to track before or after the content is created, but understand if there is no content those keywords will not rank. You have to manually write content for those landing pages. The Moz service will not put those tracked keywords on your landing pages.

The facebook pixel will allow you to track conversion to the specified page however you will be charged from Facebook for Clicks or views depending how you set up the ad.

Facebook has nothing to do with your website, so it is not going to allow payment vs acquisition. However, you can set up contact forms and shops on your actual facebook page. Either way payment occurs when a facebook user has an action with your ad.

I use multiple H2 tags on the websites I create for my clients. I use these as main headings within a piece of content. I have found with proper use of keywords in the H2 tags and clear and concise content that is helpful to the searcher, That pages can rank for multiple related keywords when used in this fashion.

I would not recommend over doing it. But if the information in the heading is important it will help you rank especially if your are using long tail keywords.

Yes, I don't recommend changing them either unless necessary. If some rank top 5 why would you want to change them? If you do change the urls you have to do 301 to loose the least amount of ranking. You may loose some ranking with the 301 redirect. You will loose much more if you out right change the urls.

You usually just need a google my business page and a google + local brand page. Fill out the information and verify the business. This should allow your business to show up in local search on google. Verification is very important. Without it the business will not be published on google +.

If you are changing urls, you need to use a 301 redirect from the old url to the new one. This will keep link juice flowing and prevent 404 errors.

So Traffic is dropping not rankings? Traffic drops may be to your meta descriptions. You said you were working on technical seo. Have you drastically changed your descriptions? if your keyword rankings are still high but traffic is half, this may be the issue. Remember those descriptions can increase or decrease click through rates.

When you say rankings are dropping... How far? I took a look at semrush and it seams there are plenty of keywords ranking between 3 and 5.

Being that search visibility is base don all Keywords not just the ones that rank is it possible that you added a few keywords to your profile that you do not yet rank for? This will bring your search visibility down.