I would try and incorporate the old content in the new content to get an even higher word count. Does the new content have a rewritten form of the old content? Do you definitely have no use for it on your own site?

Hey Taysir

This has been asked here - https://moz.com/community/q/moz-vs-brightedge

Moz is a highly comprehensive intuitive and matured tool. I use Moz an Ahrefs. They're the ultimate tag team.

In my opinion these two pages with compete with one another. This may result in a lower overall ranking for the page that is displayed in the serps.

If you do a search for "hen parties function events", which one appears? Or do they both appear?

This is from the Q and A

Q.  Can I change the domain later?
A.  You cannot change the domain of a campaign once it is created. If you need to track content, rankings, etc. on a new subdomain or domain, you must create a new campaign.  Don’t panic – archiving and adding campaigns is easy.

You can archive the old campaign

Using your old content on other sites and generating backlinks from it is certainly a good strategy.

If your not using it on your main site and can use it on relevant industry sites and generate backlinks, then that sounds like a winner to me.

Do you have a decent 404 page? Does this facilitate further browsing.

Internal links that 404 will leak page rank. So you need to fix any internal 404s. Google says 404s in search console are not damaging but many people including myself see traffic bumps from resolving these with a 301.

Have you seen any drop in traffic or rankings.

The falkland islands is technically part of the UK. Is it only mainland UK that is covered?

Hello

I did a bit of keyword research and found these

• hen party ideas at home
• non traditional hen party ideas
• low key hen party ideas
• hen party ideas abroad
• hen party ideas for older brides

Why not consider making one page that Targets your long tail ideas as Sub Headings

E.g.

Hen Party Ideas

Hen Party Ideas for Small Groups

Low key hen party ideas

etc etc.

If your current page layout doesn't allow for that you can alternatively - make these other pages that target the long tail searches, and then link to them from the main Hen Party Page in the text section. This way your keywords will all be in one Silo (https://www.fatrank.com/silo-structure-internal-linking/) and link juice will flow to the long tail pages via the long tail search term in the anchor text.

You mentioned the keywords took the client to the homepage.

Was the homepage targeting these keywords? Where they in the title for example.

If not then you've had a good run but it's time to start targeting these important keywords with bespoke pages.

Don't stress everything is OK.

When google indexes your site it makes its own URL list. 404s in search console are just google saying 'hey I checked for this page from my list and it's gone'

Well that's fine. You deleted it so you already know it's gone. Google will keep checling for this page a few more times then it will deindex it. It just doesn't want to deindex without fair warning.

If these pages are still getting traffic however I would 301 them to a relevant page to maintain user experience.

Finally, if these pages targeted keywords you want to rank for. You will loose these rankings if you don't target them elsewhere.

Exactly right. The main keyword features in the long tail keyword so you will be fine in that sense. Just be careful of featuring it too many times in the page.

It should on every page. At least every page that has the potential to activate a featured snippet/knowledge card/knowledge panel etc.

Re: 2nd question - It's difficult to say without seeing your site. Personally I would some research to see what featured snippets are available to you. Target the snippets. (if that is your goal) What are your competitors featuring in etc.

If you PM me a URL I'll give you a list of search terms that trigger potential snippets.

You can expect a domain authority drop with a new domain name. This will climb back up.

The loss of backlinks and traffic however would suggest your 301s are not complete which will impede your DA recovery.

How many 404s do you have in search console?

Moz did create DA as a substitute for page rank when google stopped releasing the data.

In my experience it does correlate with high rankings and subsequently increased traffic.

It depends how many there are - if there are only a few then manually fetch them all in GSC and request a crawl one by one.

If there are many you could create a page with them all listed as hyperlinks and perform a fetch with using "Crawl this URL and its direct links"

They should be back in very soon. It's difficult to gauge the impact. If all internal linking and backlinks are still in place you there may be minimal damage if any.

Put The Page URL into ahrefs

Click organic keywords

I've often heard that google favor their own products. I'm not honestly sure.

But this was asked before - https://moz.com/community/q/seo-vimeo-vs-youtube

How is moz crawl getting 404s if the http site is offline. You must have hardcoded http links in your https sites.

To answer your question it will all smooth itself out if you put it back online

It depends on the circumstances. eg is it a site restructure or a domain name change.

If it's just the one page 3 weeks is a little bit long. Check your crawl frequency in google search console. Check your internal linking. Can the page be crawled easily etc etc

You can manually fetch the old page in search console. The 301 will be detected - then click "request indexing"

Sorry I just reread your question. Deleting the http site in search console would not cause 404 errors in moz. They are an independent issue.