Thanks Dave

Hello

I currently export 404s and other 'critical' issues to a google sheet and publish them in a monthly report in data studio

Is there a way to automate this process so that my monthly report is automatically populated with critical issues

Then when the small website has new information. Remove the 302 and resubmit your sitemap to search console and manually fetch and index the home page with all linked pages.

I've never implemented this but......

Schema does offer this

https://schema.org/parentOrganization

and also this

https://schema.org/branchOf

So you would set up the branches of your organisation with different addresses.

Make sure you have your Google business listing set up (and bing places for business)

Put your address in the footer of your website and use schema markup

https://schema.org/address

This will associate our business with your area.

Here's a handy article

http://www.thesempost.com/google-using-near-keywords-search-results/

and another

https://clutch.co/seo-firms/resources/9-steps-to-rank-for-near-me-searches

Yes it is from

www.old.com to www.new.com (domain change)

or

old.abc.com to new.abc.com (subdomain change)

---

It is not for

www.abc.com/old to www.abc.com/new

Redirects will handle that.

Yes, that's normal. Have you got redirects in place have you submitted your new sitemap.

Also, use the change of domain tool - it supports subdomains

https://support.google.com/webmasters/answer/83106?hl=en

https://www.google.com/webmasters/tools/change-address

Exactly right. The main keyword features in the long tail keyword so you will be fine in that sense. Just be careful of featuring it too many times in the page.

Yes you should have content following about the long tail search term. How much is up to you really. Design may influence your decision. The search term should also be in the first sentence of the first paragraph.

Use the long tail search term and make it natural.

What do you mean by diluting the main keyword?

I would just make good honest content and be careful of keyword stuffing. i.e too many instances of "Hen Party"

It depends on the circumstances. eg is it a site restructure or a domain name change.

If it's just the one page 3 weeks is a little bit long. Check your crawl frequency in google search console. Check your internal linking. Can the page be crawled easily etc etc

You can manually fetch the old page in search console. The 301 will be detected - then click "request indexing"

Hello

I did a bit of keyword research and found these

• hen party ideas at home
• non traditional hen party ideas
• low key hen party ideas
• hen party ideas abroad
• hen party ideas for older brides

Why not consider making one page that Targets your long tail ideas as Sub Headings

E.g.

Hen Party Ideas

Hen Party Ideas for Small Groups

Low key hen party ideas

etc etc.

If your current page layout doesn't allow for that you can alternatively - make these other pages that target the long tail searches, and then link to them from the main Hen Party Page in the text section. This way your keywords will all be in one Silo (https://www.fatrank.com/silo-structure-internal-linking/) and link juice will flow to the long tail pages via the long tail search term in the anchor text.

In my opinion these two pages with compete with one another. This may result in a lower overall ranking for the page that is displayed in the serps.

If you do a search for "hen parties function events", which one appears? Or do they both appear?

These are not much of a prediction as they're already happening but.....

I think clicks / pogo sticking is going to continue to influence rankings heavily. We may even one day see internal site navigation influencing this process (possibly through analytics etc - maybe not if GDPR does not allow)

I think we will see more of the idea of less content, in terms of less keyword cannibalisation and one highly targeted, high authority, highly ranking piece of content. _This could be good or bad. I like the idea of less poor content but I'm not sure about single "authorities" on a subject. _

As snippets evolve, schema will become ever more crucial. I like snippets as they are a very immediate form of content delivery however they also have the ability to block people out so again this is a double-edged sword.

The most successes I have had this year has been through combatting index bloat, implementing pagination were possible, getting the index lean, getting the right pages indexed, reconnecting backlinks and improving internal linking. _All these consistently deliver. Pretty basic stuff but it works and should be maintained. _

Thanks Miriam this is an interesting read.

"Google will continue to dominate and monetize local search" - This is worrying as this directly affects my sector. More of the walled garden.

Hello

Domain Authority in Moz is Moz's own score of your site/site health and it's backlink profile. Google has its own ways of grading your site.

Google is not affected by Moz's domain authority score but it my experience, a higher domain authority has correlated with higher rankings and more traffic.

This sounds like a good strategy.

As long as the content is high quality and the links are useful and natural then this looks fine to me.

Don't waste this good content - get it shared on social media channels and make your blog accessible on your site.

It depends how many there are - if there are only a few then manually fetch them all in GSC and request a crawl one by one.

If there are many you could create a page with them all listed as hyperlinks and perform a fetch with using "Crawl this URL and its direct links"

They should be back in very soon. It's difficult to gauge the impact. If all internal linking and backlinks are still in place you there may be minimal damage if any.