Welcome to the Q&A Forum

Thanks.

Seems Google will change the title tag to increase CTR, so that's why Google is switching generic tag for brand only tag when a brand name search is performed.

Makes sense.

If you add the trademark in the adtext the ad could be declined, I think companies can run into trouble if they use competitor brand names in ad text as it could look like passing off.

I have redirects on for the root domain.

Google has only indexed one version of the root.

Thanks for trying to help problem solve though.

Hi,

I have seen this a few times but maybe someone can shed some light as to why this happens?

If I search for a generic keyword im targeting in the title tag it shows the actual title tag placed in the code.

But if I search for the brand name, the title tag changes to show just the brand name, so completely different to the default title tag.

Any ideas why it does this? And is this bad, is Google saying the content on the site is not relevant and therefore decides to change it?

Cheers

If your using Google Analytics your have 2 profiles for each website.

If you put the websites campaign's under one Adwords account and connect it with Google Analytics (for data analysis) it will get messy, your have campaigns for both websites showing up in both website's analytics accounts.

Each product should have variations pointing back to the root product using the canonical tag.

If a customer was viewing a dress and filtered for a different colour so the url went from say '.de/dress1' to '.de/dress1/blue'

And then the customer shared the page on facebook/twitter/blog etc and you noindexed the page, you have just killed off any juice coming in, the rel canonical tag will pass the juice to the root product and at the same time tell Google this page is a duplicate so please don't index, only index the root product.

Hi,

How long was you on page 1 for?

Like Kev - wrap a few lines of content in quotation marks, this method usually works well when looking for duplicate content on a blog. Sometimes use it if someone is supplying content as well to make sure it's completely unique.

You could also site:www.yoursite.com and click your way to the very last page, you might see a omitted results link. Sometimes duplicate pages are in hear as well because they are very close/same as another page.

You could have a model box appear on the page which contains the form (example: http://ui-patterns.com/image/2042/0/0/614) you can strip out any boxes which close the modal box, you could also put a delay on the box appearing so wait 10 secs so they start reading then modal box.

When they fill out the form and click the submit button a cookie is stored locally saying 'done'. Next time they visit the site the website check to see if the cookie done exists, if so don't show box, if not show box.

Personally myself I would have my homepage targeting something like 'Digital Agency' or whatever gets the search but also encompasses everything you do.

I would then create a page for each service so a page for - web design, seo, ppc etc.

So lets say your targeting london.

Homepage - Digital Agency London

web design page - Web Design London

seo page - Search Engine Optimisation (SEO) London

ppc page - Pay Per Click (PPC) London

But thats just how I would do it, some may have other ideas.

You also have another match type called 'Broad Match Modifier ' which is a match type in between phrase and broad.

http://www.google.com/ads/innovations/bmm.html

I haven't made it very clear so apologies, all the questions are around a fictitious website - im just trying to understand things better and get answers to questions I have had in the past.

Example:

I have a new website, it targets 1 search term exactly in the title tag and has 500+ words of unique content revolving around the target term.

Website goes live, gets indexed and the website sits 160 results deep (16 pages) - the website has 0 DA/PA.

Now, the results that sit on page 1 for the search term have fairly low DA/PA lets say half of them have DA/PA 20/25.

If you go deeper into the results (pages 3/4/5) these are now results with DA/PA 6/9 but also don't actively target the term, so the title tag for these guys are partially matching the target term and the on page copy is not optimised towards the term.

• How comes my result sits so far down the results against other results which are not even targeting the term, which don't have much DA/PA and are not optimised for the term?

Like I said there is squidoo pages, youtube videos, blog posts, apple app results higher then me some even have PA 0.

So basically I have optimised for this term (onsite) and have non-relevant websites beating me in the SERP's with little Auth.

Oh and when I check there backlink profile in OSE they don't have any links coming in.

Thanks for your time as well.

Thanks Rob,

So how important are the task you carry out in the first few days? I tend to hook up WMT with a xml sitemap pretty much as soon as its launched, submit manually to Google, fetch in WMT and submit for indexing but that's pretty much it.

I then wait until the site is indexed, see where I stand and then start working the rankings for the search term which generates the most traffic in the hope that traffic will generate enough exposure to help the other pages (terms) start to rank better.

The thing that's got stuck (thinking wise), is how comes some results on page 1 have DA/PA 20/25, a few pages deeper and the results are now not even targeting the term, things like squidoo pages, youtube videos, blog posts etc are coming up - ive targeted the search term exactly in the title tag, generated 500 words unique of content around the search term and on index sitting 160 results deep? The only thing I can think of is it's only been indexed for a week or so.

Thanks

Hi,

When launching a new domain, do you think Google holds these back in the rankings for a certain time period?

I have noticed with a few, the rankings are held back for a few months (10 page deep results when the site's first indexed and ranked), then almost like a switch rankings start to come through pretty aggressively in some cases.

For example: a result could be on page 16 for a month or so, then all of a sudden jump through to page 6 (with no link building or site update), at this point the result would stay steady and would need work to push through.

Anyone else get this, or does anyone have any insight about domain history and Google.

Cheers

Nice, as you said that should also help.

You might find if your picking up reviews, you could also pick up some social sharing which will also help. That's if you don't already have some social sharing buttons on the product page.

Yeah same here, still miles away through.

10 minute quick fire round with Matt Cutts?

Honestly though, if it was something like making it into the 'Top 100 SEO's in the world list' id be going for it.

Hi,

I have been wondering for ages what exactly is the gift you get at Oracle status?

Cheers

Personally I wouldn't change the titles, more inclined to link back to the product page from the other ranking pages.

If you have already done this, I would just keep pushing the product page, your only 1 position behind 8th so a little more work might see you bump 8th position.

Social doesn't help SEO (article), what are your thoughts?

http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29

Thanks,

I agree the easy links you could pick up 1000's a month, all the form fields are exactly the same so pretty much copy/paste job but at the same time complete waste of time.

And when you look at the better directories, they charge - so now your looking at paid links. I would rather pay for a copywriter to produce a guest post then by a link.

I just picked out a directory from the SEOMOZ directory list.

http://www.joeant.com

This directory wants you to pay for the link, and I thought paid links was a no go.