Social doesn't help SEO (article), what are your thoughts?

[activitysuper]

Social doesn't help SEO (article), what are your thoughts?

http://www.imediaconnection.com/content/32887.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29

[TheeDigital]

My first thoughts are there's no mention of Google+, which we all know is having an impact on SEO and click-through rates.
 I think that SEO and social media have to survive together.  If I'm looking for a new lawn-mower i'm going to search for one online, there's no way that I'm going to use social media to find one.  Though I might ask a question to my followers, I would prefer to do my research online.  There's tons of stuff not talked about in social media that I might have an interest in buying, so SEO is definitely here to stay.

[KevinBudzynski]

"Google is currently looking for a way to measure the quality of people's Facebook and Twitter followers. This is to prevent companies from being rewarded for simply creating a bunch of fake profiles to "like" their own page in order to look more popular. "

Kind of seems like what the Google Algo is doing rooting out spammy sites (fake profiles)

"Right now, there is no way to measure this. "

Sort of like Pagerank. If somebody is a big celebrity and 1m people follow them they will rank high. If they only follow 100 people--chances our those 100 are pretty important as well and will rank them a bit higher because of it (just like links).