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To add to what Massimiliano said - once you change the URL to be more descriptive and you have 3 pages, 301 the /av to the closest related new page. Then, add internal links to the 2 other new pages that target their primary term/topic. This way you have the authority from /av going to 1 of the newly created pages and then the other 2 new pages have a clear internal link structure so Google understands they are a higher authority for the new topics they are targeting.

There are a few considerations to think about here: Each search engine treats a 302 redirect differently, so just because it could be a correct use case in one search engine, doesn't mean that it won't negatively impact you for another. This is a major reason why most SEOs do not recommend using 302 redirects, they are more harmful then beneficial. a 302 redirect, in the situation you explained, could be a correct use case if the redirected destination was on the same domain. So, if www.thisisyourdomain.com 302 redirects to www.thisisyourdomain.com/temporary-site then it could be a correct use of the 302 redirect. However, the first point above is much more important and I wouldn't recommend doing this. If you do want to put up a temporary site for that downtime, then I do suggest you apply canonical tags back to the original site AND you prevent search engines from indexing it entirely to be safe from duplicate content penalties. Then, I also suggest not to have a 302 redirect, but an error page that says your team is working on fixing the problem and they can use this alternate site (provide a link) in the meantime. However, I would avoid it altogether. If your site must remain online during these unexpected downtime experiences, then it is probably because you are losing a substantial amount of revenue (e.g ecommerce websites with frequent transactions). If that is the case, then I recommend investing in a server setup that can accommodate this scenario - they can be expensive, but you're generating revenue so it should fit into someone's budget. You can also go the route of using a CDN to deliver cached content to allow the visitor to continue to browse a cached version of the website while it is offline. You won't be able to take transactions, but if the downtime is short their experience may not be interrupted - look at Cloudflare's Forever Online feature. If your site isn't losing revenue while offline, then improve the setup to minimize downtime, throw up a nice error page letting people know, and don't mess with those redirects.

Which I totally knew the entire time, I just wanted to show off their awesome website. (Runs and hides in corner) That makes sense, we'll implement the 301 redirect. We imported over 2500 pages for this project and we did a 310 redirect for each one. I guess one more won't hurt

I have been using Captora in the past for more than a year and "auto-creation" is misleading. It assists you with creating content that lines up with (long tail) keywords that you have not covered yet with the content existing on your website, blog etc...adding analytics and some clever algorithms to the mix for compintel and prioritization.

Hi Nicole, Just to mention first off my comment's more regarding sub domains more than Hubspot specifically. I'll try to answer your question directly: Does one lose any credibility or get diluted by putting said blog on a subdomain rather than in a subdirectory folder? You may loose credibility (or gain if you put it on a sub folder) by the fact a subdomain could look 'new' compared to an existing website but to be honest its nominal in the big picture. As for credibility that's more for the users point of view than Google's (unless you're planning on being very naughty with the site) but with good content and branding this shouldn't be a problem. There are oodles of topics on subdomains vs. subfolders out there for you to research but try not to over think it too much as it really all boils down to what you want out of it. You can over come most of the problems you feel you may have. Link diluting etc. is only really a problem if you're planning on posting the same content on both domains as they would literally competing with one another but if its unique and useful info they it should rank on its own merit (with some basic SEO/SEM) If you are unsure or feel inexperienced I'd recommend putting it on your site then you will get a boost from your blog (see Moz example above) without as much work, so unless you want to distance your main site from the blog this should cover you well. if in doubt do more research, ask more people get all the info until you feel you're all covered. Best of luck with your blog and I hope it all goes swimmingly.

Thanks for the question. The best answer is that it's impossible to make a specific recommendation without knowing the exact keywords in question and how they relate to your overall digital strategy. But that being said, here are some high-level things to consider. 1. Place in the sales funnel. Take an example of "SEO software." Keywords would vary based on the place of the searcher in the funnel and thereby his or her likely location on your website: "seo software" -- informational query likely from someone at the top of the funnel who wants to learn about SEO software. This would usually be targeted on the home page "compare seo software" -- informational middle-tail query that would be likely targeted on an interior sales page whose "content" would obviously compare all the different types of software. This would target someone in the middle of the sales funnel "buy seo software" -- transactional query from someone at the bottom of the sales funnel. This would be targeted at a check-out or sales page 2. Semantic understanding. Google is getting really, really smart. Years ago, people would have one page targeting "buy tennis shoes" and another for "buy sneakers" in an attempt to rank highly for both phrases. Today, Google (I'm sure) "knows" that both keywords refer to the same "entity." So, a single page should be created that would aim to rank for both. If your two "boost" terms mean pretty much the same thing, then you should have one page for both. If you create more than one page in this context, you risk duplicating your content in Google's eyes. There's a lot more I could say, but I just wanted to throw out these two considerations for now. I hope it helps!

Thank you for your insight!

Thanks for the insights, everyone! Rubene

Thanks, Patrick! Best wishes for an excellent 2015 to you, too!

Agreed. We used to have the video on the homepage, and we recently moved it to a page of its own. I do think we should incorporate it into other pages for the best effect.

You shouldn't have an issue with the TLD. Ensure that their Webmaster Tools is set to the UK, not Worldwide (Search Traffic > International Targeting > Country tab), NAP (name, address, phone number) are on every page (pref in the header) and get directories or links that are in the UK built to the site. You can use Majestic's topical trust flow to find sites that have Regional relevance to the UK if you're outreaching to sites, or scrape a competitors backlink profile. Feel free to Tweet me at @StelinSEO if you have any further issues Stel

No, keep doing it the way you're doing it.  That's perfectly good link juice flowing between those pages. Breadcrumbs are a nice way to communicate the hierarchy to Google--not because they're breadcrumbs, but simply because of their nature: all pages at each level contribute link juice back up to each of its ancestor pages.  A child page has the least internal links; its parent has more; its grandparent even more; etc.

Hi John, Here are a few reasons why you got a "0 percent link acquisition rate": The email pitches are all self-promotional (doesn't add any value to the recipients). You may want to try sending an email and just simply describing your content, then ask the target if he wants to see the page. Give him the link (if the content is uniquely useful, he will not hesitate to link to you). The potential linker is not interested to your content (you need to qualify your list of link prospects before sending emails to them). Make sure that the people you want to reach out to are interested to see, share and even link to your content. No pre-engagement activities. Tap into the radars of your target linkers first. Comment on their latest blog posts (with value-added insights) and subscribe to their email lists. This way you can increase the odds of getting a link from the prospect since you're not a stranger anymore to him/her. Check out this resource for more tips. Happy linking!

This is really helpful Samuel, thanks. We don't have this in place on many websites, and this was always about building brand, but a no-follow mission seems a good course of action. Much appreciated.

Thank you so much for this detailed response, and linking to those essays.  What an invaluable resource.

Hi Sorry for repeating, but you gave the answer all by yourself: if you need to know how many people searched for "New car" in the U.S. , you can use both Adwords keyword tool and google trends to get this data. Here is an example for the car industry. Once you determine the keywords you need, you can benchmark and analyze data with many tools (eg. google trends and google adwords, or also semrush, searchmetrics, and moz tools), to get the trends and search volume for all those keywords, and get insights on the industry field youre working on. Hope this helped

Those are poor quality pages and poor quality backlinks for your site. Get rid of them.