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Hi Paul - You're correct from the start, you want to 301 those dead pages to their closest related page. Maybe the sports team or sport category. From what you've written, I'm sure you can figure this one out - nice job!

Glad to see you got most of the reporting needed. You may also want to submit a feature request over here and see if the community and Moz team can plan to implement your feature.

Michael, Another avenue you could consider is to create and print out a simple business card sized instruction note (cheap from VistaPrint). You keep these at your counter/front desk and when a customer is checking out, you can simply provide that to them and ask after they check out. We have worked with dentists and a party rental shop with 4 locations who had some decent success with this strategy. _EDIT: You can also create the same card and offer an incentive on there for their next trip into the store or office, sort of what Jed was getting at above. _ You are merely asking them for a review and handing them a card with some simple instructions to follow at their leisure from the phone or computer. You also avoid any potential "red flags" which a large email blast could generate with lots of people simultaneously leaving reviews on a given day or week. Google sees this as "solicitation" in their terms for receiving reviews. Google wants you to EARN reviews, so stick with more natural approaches to this process and you'll see results and steer clear of any Google mishaps Hope this was helpful!! - Patrick

Very helpful, thanks for the advice Michael!

Hi Victor, IMO, there are no two identical cheesecakes. So I would not consider it as an issue, UNTIL they are not a complete copy-paste to each other. Let's say that I have a way to cook a Hungarian goulash, and my best friend makes the "same" Hungarian goulash, but he does "personalize" it. We have two recipes, still we have two different recipes. The way you could make it more "unique" is to let the community comment on these recipes (for ex. have a button like: "give your compliments to this chef!" and give the possibility to the users to give a personal opinion about the specific recipe. This way community members will generate the unique content to each of the recipes. (lets face it, I do not think comments will be copy-pasted to the similar recipes). This is a personal opinion, I'd love to hear feedback from others. Gr., Keszi

Yup my images send me traffic from Google images on most of my sites and attractive images attract hotlinks as well. At the moment people are hosting their images on a different domain (cdn) and are still being credited with the images but I haven't tried to do that myself ie I don't know if they've set some "ownership" somewhere and somehow.

You're welcome!

This echoes the sentiment behind EGOL and Ray-pp: as much you need. Don't throw text on the home page just for the sake of having more text on it for SEO. That's the very definition of spam and thin content. If you don't intend for anybody to read it, don't keep it.

For anyone wondering; The answer above by Ecommerce Site (odd name btw) works - 21-Nov-2016.

What you have produced has a fantastic appearance.  What isn't obvious to me when I land on this page are.... **1) Who Should Care?  ** Tell visitors who will constitute your audience? ...who should read your stuff?   is it experienced SEO, small biz owner, somebody new to SEO who wants to know what an experienced person like you thinks they should know about and what they should be reading. If you intend to use this page as a way to keep clients and potential clients up-to-date with changes in search and internet marketing (or whatever subject) then stating that very clearly at the top - even as the big bold text at the top of the page, then I think you would get a better following. 2) Your commitment and a way to subscribe. The people who visit my page have the opportunity to sign up to receive it by email or rss feed through FeedBurner.   I have a very obvious announcement there... GET OUR UPDATES FIVE TIMES PER WEEK.  That's my commitment.  They can see each daily post has a date at the top and six to ten entries and maybe a video.   They see I am running an active daily service. Over ten years I have accumulated thousands of subscribers because they know I am going to feed them the news. About 1/2 subscribe by RSS and about 1/2 by email.  When I mention an article in my news the website with the content can get hundreds to a thousand visitors immediately.  It is a great way to launch my own content. **3) Who you are gonna be. ** In the blurb that you use with each entry you can step into a pulpit and show your voice.  You can give  guidance.  "Every small biz person competing for organic traffic should read this."...... "Remarketing is a way to give repeated calls to action for the folks who have visited your website.".....  "Don't make this mistake on your blog".... etc.     "Lots of people are doing this but it sets off my BS meter" You can be the guy to recommend, diss, endorse, suggest.  If you assume that role, I think that it might help build a following.

If you have great content and a competitive service, do not fear competition.  Because, where there is a lot of competition there is usually a lot of money changing hands - and ranking lower in higher competition will often yield more traffic and more sales than playing for peanuts.  And, many times when comparing high search volume to low search volume, the same strong competitors are in both places. So, I just decide where I want to be and attack.   For "odor removal service" and "odor eliminator" , I would attack them both with one page and as much energy as I can put into it.

The search engines probably value these links in some way, but nobody outside of the search engines nobody knows exactly what their value might be. In my opinion, it is essential to have these types of links on your pages.  They decrease bounce rates and help engage visitors. If you go to almost any of the most important news sites you will see links to their related content in  the side bars and immediately below their articles.  You will even see them within articles.  They are often accompanied by interesting images, beautiful images, provocative  images, all to get your attention.   These content blocks can direct visitors to  related content, most popular content, most shared content and serendipitous content. Some websites even make money by displaying links to content on other website using services such as outbrain, taboola, and others. Promoting your own content in this way is a very important thing to do.   Promoting the content of others might be a good idea to make money, but it might be a better idea to promote your own instead of giving your engaged visitors to other website for a few cents.

I would target the three cities mentioned. As Monica puts it, you can only control targeting at the campaign level. My apologies for posting incorrect information, and saying you could at the ad group level.

For just a simple example, website speed optimization could also help in a website's performance in search engines. So I'd try to cover most of the possible issues a website has, in order to have benefit from all the channels.

Google has similar functionality baked into it's Survey tool: http://www.google.com/insights/consumersurveys/website_owners so you could look at how they handle it / recommend setting their own version up and then be pretty confident that you're version (whatever it is--just using a pop up survey as an example) is working within their guidelines. (Here's their example: http://www.google.com/insights/consumersurveys/websat_example) Different regional images shouldn't be a problem either. Your experience might vary on the last question. With some sites and exit survey seems to work best while others lend themselves to timed or first landing.  You could split test that though and come up with an answer pretty quickly.  Cheers!

Not what you asked, but other than SEO I would say comments do have an effect.   I have heard advertisers say they were looking for sites with comments.  Their thinking was they wanted popular sites with followers and they is how they judged it.